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Does HubSpot Work? Is It Worth It?

Well this is a loaded question and the answer is yes...

...and no.

We are often asked, "So does HubSpot work? Should I use it?" And even though we are a HubSpot Partner Agency, the answer is not always yes. Not everyone is a good fit for HubSpot or for inbound marketing. It's different for every business, but that's not the answer that you really wanted, was it? I know that I hate when I click on a blog title that seems like it will answer the question that I have and then they give some vague "yes and no" answer like that. So, let us clarify a bit.

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The Anatomy of Writing Blogs to Generate Leads Online

Writing blogs is something that we preach about to all of our clients, but writing for the sake of writing isn't effective. It's also ineffective making mistakes with the content within your blog posts. In order to have a blog (and specific posts) that help you generate leads online, you've got to make sure that your blog posts are solid from top to bottom. 

What does that mean though? What items are you potentially missing when writing blogs? Let's take a look at the anatomy of an effective blog post and how each section should be done in order to get the SEO benefits of the post which will help you generate more leads!

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What Should Be In Your Digital Strategy?

Your digital strategy should run everything in your online marketing campaign. It should educate new employees, it should evaluate the effectiveness of prior campaigns, and it should guide all decisions (related to your online marketing) into the future. Essentially, it's your marketing bible.

Many businesses talk about their digital marketing strategy without actually having one, or only having pieces of one. For a strategy to be successful it has to be honest, realistic, and it has to change over time to adapt to the market, the business, your customers, and campaign success or failure.

So, does your strategy have everything in it that you need? Let's take a look at the key points that should be evaluated and included in your official strategy.

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Why You NEED a Digital Strategy for Your Fitness Marketing

As a successful fitness business owner (and we know you are!), you know that you want to grow your business. I mean...when you're passionate about helping people achieve their health and wellness goals, there's nothing too big and there are never too many people, am I right? But what's the best way to go about growing your business? Where should you focus your efforts in order to see that growth and be able to help more people? Well...if you've landed on this blog, you probably already know that digital marketing is a great way to do both of those things.

Unfortunately digital marketing is not easy and it does require a lot of thought, work, and experimentation to get it right. It's really easy to invest a lot of resources and money into digital marketing and not see any tangible return or not understand whether you're seeing a tangible return or not. In fact, a study by Smart Insights found that 47 percent of businesses are doing digital marketing without a clear strategy. That said, you really can't afford to just throw some random content out into the world and hope it sticks! That is not the most effective or efficient way to go about marketing your business. Instead, you want to be strategic about your efforts. And being strategic means starting with a solid strategy that you can use for all of your digital marketing. 

Still not convinced? Here are 6 reasons you NEED a digital strategy for your fitness business.

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Social Media Marketing Services: Is Snapchat Right for My Business?

It's no secret that there are a lot of social media marketing services out there. The sheer number of platforms and things you can do with each can be incredibly overwhelming! And you've probably heard of one of the hottest apps and social media platforms right now: Snapchat. There's been a lot of argument in the past couple of years about whether Snapchat is a valuable marketing tool for businesses or if brands shouldn't waste their time with it at all. I'm here to tell you that I think Snapchat, when used correctly of course, is a great marketing tool and that, as long as it makes sense for your brand, it can be incredibly valuable to your company. So stop asking "is Snapchat right for my business?" and let me show you why it just might be!
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4 Ways Law Firms Can Benefit from High Value Content Offers

 It's no secret that content is one of the most effective forms of marketing. The fact of the matter is that consumers are doing a TON of research on their own before reaching out to companies for more information. In fact, 57% of the sales process is actually complete before a prospect ever reaches out to a salesperson! This is because we, as consumers, have access to so much information that we feel there's a lot we can do on our own prior to contacting a company. Although it might be concerning, this is no different for businesses in the legal space. When a person is faced with a legal issues, oftentimes the first place they'll go to learn more information is Google. Not only do you, as a law firm, want to make sure that person finds your firm to work with, you also want to make sure that they're getting the best information available so they don't end up ultimately hurting their case. Content marketing is a great way to do both of those things! While blogs, social media, website design, and email marketing can be very valuable tools for legal marketing, one of our favorite content tactics for lawyers specifically are high value content offers. Let's take a look at why and how it can help your firm.

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Inbound Sales: The LIONS Approach

We have now been a HubSpot Partner Agency for about eighteen months, and it's been one heck of a whirlwind. When we started with HubSpot, we really didn't think that inbound was as intensive of an undertaking as it would prove to be. See, we were already performing and executing on all kinds of inbound marketing tactics - website design, search engine optimization, blogging, social media, email marketing, and even landing pages and analytics. So, this inbound thing was just a nice way of wrapping it all up together, right? Eh...not exactly.

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How HubSpot Marketing Software Makes Writing Blogs SO Much Easier

We've talked a lot about how blogging can be beneficial for your business. It not only serves to provide your customers and prospecitve customers with valuable information, it also helps bring more leads to your site and establishes you as a thought leader in your industry. But the fact of the matter is that blogging can be time-consuming and difficult especially if it isn't your full-time job or you have to, you know, run your actual business. So how can you reap the many benefits of blogging in a more efficient way? By using HubSpot's Marketing Software!

Before I jump into some of the great benefits of using HubSpot for blogging, I want to make sure that you, as reader are ready to take that next step with blogging. If you're still not sure if blogging is right for your business, check out our 5 Reasons Blogging For Business Is A MUST.

If you know you want to blog but aren't sure where to start, check out some of these helpful posts: 

For those of you who know for sure that you want to be blogging and have a pretty good idea of the things that need to happen for your blogs to be beneficial, read on to learn how HubSpot can make your blogging easier and more effective.

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Why the Top & Middle of the Funnel Are Important to Fitness Marketing

"The most dangerous phrase in the language is "we've always done it this way."" - Grace Hopper

The fitness industry has fallen into this trap and most businesses in this industry don't even realize it. Go to any fitness business website and what are the calls-to-action that you're guaranteed to see? HINT: they're the same bottom of the funnel offers that you'll see on every other fitness website. 

Yep - you'll see the "FREE Trial", "Get Started Now", and "Join Today" offers. Who else is unimpressed?

If every person that came to your website was ready to buy, this would be a fine fitness marketing strategy, but that just simply isn't the case (if it is the case for your business, please stop reading this blog post now and go count your money.). 

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Why "Closing the Deal" Shouldn't Be the End of Your Lead Nurturing Campaign

I've talked a lot about lead nurturing and it's value in helping to grow your business. The fact of the matter is that not everyone is ready to buy the first time they come to your website. In fact 57% of the sales process is actually complete before a customer ever reaches out to a company. In our current world, customers have access to more information than ever before and they use that to their advantage by consuming mass amounts of research before they contact a salesperson. By the time your leads are contacting you, they most likely have thoroughly researched your business and all your competitors businesses and they probably have already decided that they want to work with you. But what about those prospects who come to your site, fill out a form and leave never to be seen again? That's where you're lead nurturing campaign comes into play, helping keep your business name in front of those people anticipating the moment they might finally be ready to make a purchase. 

The mistake most companies make when it comes to their lead nurturing is stopping it once your lead has become a customer. Sure closing a lead into a customer is incredibly important but that doesn't mean that your relationship ends once they've signed a contract or made a purchase! Wouldn't you rather develop a long-term relationship with these people? If your answer to any of these questions is "yes" (and, trust me, it should be), read on.

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