Marketing has changed. The sales process has changed. Consumers have changed. In order to reach your potential customers and really get them into your funnel so that you can nurture them into customers, intrusive outbound marketing just doesn't work anymore.
UPDATED September 22nd, 2017.
Creating great content is what separates businesses on social media. Do you like seeing sales pitches with every single post? HECK NO. We want to see interesting, engaging, and fun content that relates to us. The companies that figure that out and deliver on that are the businesses that see the value and benefit of a great social media content creation strategy. Like we talked about in Social Media Content Creation: The 80/20 Rule, we recommend focusing 80% of your efforts on creating engaging content and only 20% on sales material.
Finding great content is the hardest part. Let's take a look at eleven resources that will help you create, develop, and share great content on all of your social media pages.
Want to know why people say "content is king" when they talk about marketing? It's estimated that 95% of consumers look for a business online before making a purchasing decision. Your online content is the first thing they'll see, well, hopefully it's your content and not a competitor's.
If you've read much of our content, you know that we're big believers in high value content and some of the most powerful pieces of high value content are white papers. White papers are great tools to generate new leads and educate your prospects, but they have to be valuable and well written. So today we're going to teach you how to write a white paper.
If you're anything like me, you LOVE your phone and you're always on the lookout for the next best app whether it's in productivity, business, learning, gaming, finance, or anything else. I download far too many apps (wait...is that a thing?) and I've created my list of the 7 best apps that you need to download right now. Of course, I left off the obvious ones like Facebook, Twitter, Slack, Spotify, Credit Karma, and Uber because if you don't have these apps, you probably still have a flip phone. It's cool...no judgment here.
One of our favorite quotes (which happens to also be on our website homepage) is from HubSpot Co-Founder Brian Halligan (@bhalligan), "You can't out-spend the giants. But you can out-think, out-teach, and out-help them."
While almost every website has a "Sign up for our Newsletter" form, how many leads are actually being generated from that form? If you're like most businesses, the answer is probably not many. Forms like that have a very low conversion rate. The trick to generating leads online is giving something in return. Very few businesses have the following and content to get a visitor so excited about their business to sign up for their newsletter with a simple form like that. For almost every business, a form like that is one of the lowest converting calls-to-action.
In order to gain information from your visitors, you need to offer something in return. That is where high value content offers come in.
Well this is a loaded question and the answer is yes...
We are often asked, "So does HubSpot work? Should I use it?" And even though we are a HubSpot Partner Agency, the answer is not always yes. Not everyone is a good fit for HubSpot or for inbound marketing. It's different for every business, but that's not the answer that you really wanted, was it? I know that I hate when I click on a blog title that seems like it will answer the question that I have and then they give some vague "yes and no" answer like that. So, let us clarify a bit.