(720) 491-1921  Email

The Anatomy of Writing Blogs to Generate Leads Online

Writing blogs is something that we preach about to all of our clients, but writing for the sake of writing isn't effective. It's also ineffective making mistakes with the content within your blog posts. In order to have a blog (and specific posts) that help you generate leads online, you've got to make sure that your blog posts are solid from top to bottom. 

What does that mean though? What items are you potentially missing when writing blogs? Let's take a look at the anatomy of an effective blog post and how each section should be done in order to get the SEO benefits of the post which will help you generate more leads!

Read More

How HubSpot Marketing Software Makes Writing Blogs SO Much Easier

We've talked a lot about how blogging can be beneficial for your business. It not only serves to provide your customers and prospecitve customers with valuable information, it also helps bring more leads to your site and establishes you as a thought leader in your industry. But the fact of the matter is that blogging can be time-consuming and difficult especially if it isn't your full-time job or you have to, you know, run your actual business. So how can you reap the many benefits of blogging in a more efficient way? By using HubSpot's Marketing Software!

Before I jump into some of the great benefits of using HubSpot for blogging, I want to make sure that you, as reader are ready to take that next step with blogging. If you're still not sure if blogging is right for your business, check out our 5 Reasons Blogging For Business Is A MUST.

If you know you want to blog but aren't sure where to start, check out some of these helpful posts: 

For those of you who know for sure that you want to be blogging and have a pretty good idea of the things that need to happen for your blogs to be beneficial, read on to learn how HubSpot can make your blogging easier and more effective.

Read More

How Writing Blogs Can Help Build Your Health and Wellness Company

You've probably heard that blogging can be incredibly beneficial for your business. But you also might be wondering how exactly blogging can help you grow the business. After all, it can be a total time suck and how can you ensure that anyone will want to even read it? Is this really something worth the time it takes? Well I'm here to tell you that blogging is definitely worth it. In fact, consider the following stats:
  • 81% of US online consumers trust information and advice from blogs. (Source: BlogHer)
  • Companies that blog have 97% more inbound links. (Source: Hubspot)
  • 92% of companies who blog multiple times per day have acquired a customer from their blog. (Source: HubSpot)
  • B2B marketers who use blogs generate 67% more leads than those that do not. (Source: InsideView)
  • 81% of companies consider their blogs “useful,” “important,” or “critical”. (Source: Hubspot)
These stats make it pretty clear that consumers are trusting information from blogs more than they ever have in the past. And as a health and wellness business, you can leverage and even profit off of that by investing in writing blogs for your company. You might still be wondering, however,  how exactly writing blogs can help you grow the business. Let's take a look at some of the ways blogging can benefit you.
Read More

SEO Optimizing Your Blog Post with HubSpot

As a marketer, you're probably already aware of how important it is to write your blogs with SEO in mind. I've spent time explaining how to choose a keyword, where to place that keyword in your blog and how to make sure that you are doing everything necessary for Google (and other search engines...which exist...kind of) to know how to return your blog in it's search results and help people find your business. But all of these steps can feel incredibly overwhelming! There's so much to remember and make sure you're doing correctly! How can you possibly be expected to get it right every time?

Read More

The Statistics Behind Writing Blogs for Your Business

Blogging is a commitment. It's a tactic that takes a lot of time, effort, research, and a talent for writing. Because there are so many barriers, it's a tactic that is really only used effectively by larger brands, professional bloggers, and businesses with a successful writer on staff. Well, we're here to tell you that you CAN do it and it CAN result in new customers for your business. Writing blogs isn't easy, but committing to it will only help your business grow.

Blogging is one of those tactics that businesses typically get behind 100% or that completely falls off and gets forgotten about. Let's take a look at 5 reasons your business should be getting behind blogging and the statistics to back it up!

Read More

Beyond Writing Blogs: How to Promote Your Blog Posts

As we've talked about in the past, blogging is an incredibly important digital marketing tactic. According to research from our partners at HubSpot, companies who blog regularly generate nearly 2.5x more leads than companies who do not blog.  

However, a blog cannot stand alone. Think about it in terms of the age old phrase, "if a tree falls in the woods and no one is around to hear it, does it make a sound?" If you write a blog and no one can find it, does it make a noise? Does it matter? Is it worth your time? No! If you write a blog and no one reads it, then it's not a valuable resource for your prospects and it's not a good use of your time. But if there's no one reading your blog, that's not their fault, it's yours. In addition to writing blogs, you have to promote them and help people find them. So how do you help your prospects find your blog? Let's look at 4 ways:

Read More

How to Build a Blog Following


Many businesses will eventually journey into the world of blogging, but there are two big reasons that it can fall flat - 1. they can't keep up with the time commitment and 2. they get discouraged and give up. It's fairly easy to get discouraged with blogging because it's not an immediate fix. If you are only looking for an immediate fix you'd be much better off utilizing pay-per-click advertising than blogging. Blogging is meant to be part of a longer term strategy that provides your visitors with educational and entertaining content that helps establish your brand as an authority in your industry. 

One of the most discouraging things about blogging can be the struggle of building a following. Let's take a look at a few tips on how to build a blog following for your business!

Read More

Writing Blogs: 10 Mistakes To Avoid

So you've finally decided to start blogging. Maybe you've realized that content really is king or maybe you've just read so many of our blog posts about it that you've decided to find out what the fuss is about. ;)
 
No matter what the reason is, you're making a great decision. One thing to understand is that not all blogging is created equal. Just having a blog is not a sound strategy. We have compiled a list of ten common mistakes to avoid when writing blogs for your business.
Read More

How to Start Writing Blogs That Will Positively Impact Your SEO


Chances are you've come across this post because you already understand how important it is to be writing blogs for your business (If you're not convinced yet, check out Dustin's post: 5 Reasons Blogging For Business Is A Must) and now you're ready to get started. But before you jump into blogging, let's make sure you're going to get the most out of your writing time. 

Blogging for the sake of blogging will impact your search ranking with Google because Google's algorithm values new content and new pages but there are additional steps you have to take to fully optimize your blogs and ensure they are positively impacting your SEO.

Let's take a look at what additional steps you need to take to optimize your blogs for SEO: 

Read More

Blogging for People Who Hate Writing Blogs


We've talked a lot about blogging in the HIVE blog. We've covered everything from why blogging for your business is crucial to how to ensure your brand voice comes through in your blogs. If you've missed some of these past topics, be sure to check them out:

But what if you hate writing, or even just hate blogging. What then? How do you blog if you hate writing blogs? Well the good news is that we have some great tips and tricks to help you navigate the increasingly important world of blogging even if it's not necessarily your thing. After all, companies that blog regularly generate almost 2x more leads than companies who don't. So you really can't afford to avoid blogging.

Read More