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What Should Be In Your Digital Strategy?

Your digital strategy should run everything in your online marketing campaign. It should educate new employees, it should evaluate the effectiveness of prior campaigns, and it should guide all decisions (related to your online marketing) into the future. Essentially, it's your marketing bible.

Many businesses talk about their digital marketing strategy without actually having one, or only having pieces of one. For a strategy to be successful it has to be honest, realistic, and it has to change over time to adapt to the market, the business, your customers, and campaign success or failure.

So, does your strategy have everything in it that you need? Let's take a look at the key points that should be evaluated and included in your official strategy.

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Why You NEED a Digital Strategy for Your Fitness Marketing

As a successful fitness business owner (and we know you are!), you know that you want to grow your business. I mean...when you're passionate about helping people achieve their health and wellness goals, there's nothing too big and there are never too many people, am I right? But what's the best way to go about growing your business? Where should you focus your efforts in order to see that growth and be able to help more people? Well...if you've landed on this blog, you probably already know that digital marketing is a great way to do both of those things.

Unfortunately digital marketing is not easy and it does require a lot of thought, work, and experimentation to get it right. It's really easy to invest a lot of resources and money into digital marketing and not see any tangible return or not understand whether you're seeing a tangible return or not. In fact, a study by Smart Insights found that 47 percent of businesses are doing digital marketing without a clear strategy. That said, you really can't afford to just throw some random content out into the world and hope it sticks! That is not the most effective or efficient way to go about marketing your business. Instead, you want to be strategic about your efforts. And being strategic means starting with a solid strategy that you can use for all of your digital marketing. 

Still not convinced? Here are 6 reasons you NEED a digital strategy for your fitness business.

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How to Develop a Digital Strategy to Generate Leads Online


The backbone of any good online marketing campaign is a killer digital strategy. Far too many businesses are operating without a solid digital strategy and are essentially throwing mud against the wall hoping something sticks. You'd never go into a business without a business plan, right? Why do the same thing when looking at your marketing?

Here we're going to look into what should be in your digital strategy in order to use it to generate more leads online.

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6 Shortcuts that are Killing Your Digital Strategy

 

While a great digital strategy can help your business grow, trying to take shortcuts with your strategy can kill your credibility and momentum. We at HIVE strongly believe that the foundation of a great digital marketing campaign is a refined and detailed strategy and that in order to have long term and lasting success with your digital marketing time must be invested in your strategy.

While few will argue that having a great digital strategy is pivotal to a great campaign, many are tempted to take some of the following shortcuts in order to avoid putting in the time and allocating the resources necessary to creating a campaign that lasts. Don't be that guy. You may produce some quick results upfront, but you'll undoubtedly pay for it in the long run.

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4 Holiday Campaign Ideas to Sell More this Holiday Season

I know what you're thinking, "DUDE! It's only September! I'm not ready to start thinking about snow and the holidays!". Well, unfortunately, it's time to start thinking about it. The companies that perform the best during the holidays are the ones that start planning and implementing their campaign ideas now. 

Do you know what specials you're going to run (if any)? How will you stand out amongst the noise this holiday season? Let's take a look at four campaign ideas that can help you brand your business, engage your past and current customers, and even entice new customers to do business with you!

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Inbound vs. Outbound Marketing: Understanding the Tactical Differences

There are hundreds of different marketing tactics and deciding which are best for your business can be completely overwhelming. But, despite the sheer number of tactics available to us as marketers, there are actually just two overall types of marketing. Makes life sound a little easier, right? The two different types of marketing are inbound marketing and outbound marketing. Let's take a look at the tactics that fall under each umbrella and when each type is most effective.

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7 Major Digital Strategy Mistakes (And How to Fix Them)


Setting a digital strategy is not an easy task, but for some reason, many businesses take it much more lightly than they should. The businesses that are successful are the ones that put time, effort, and resources into creating the best digital strategy possible for their business.

Now, a digital strategy is much more than deciding which social networks to be on and the decision to make a mobile version of your website. Let's take a look at some of the major pitfalls that businesses in all different industries fall into and how you can fix them if you're making these same mistakes.

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5 Reasons Your Content Marketing Strategy Sucks

Remember the good ol' days when just being on social media was a big deal? When just sending out a tweet or a Facebook post could get your business seen by thousands and bring in customers nearly immediately? Yeah...they're gone. Forever. And ever.
 
That doesn't mean that you should give up though! There is still hope. Your hope lives in your content marketing strategy. It's your life blood. It's your future. It's your EVERYTHING when it comes to marketing online.
 
It's been said approximately 12,702,568 times, but that doesn't make it any less true - CONTENT IS KING.
 
Now that we've decided that your content marketing strategy is how you'll succeed, let's look at 5 reasons your content marketing strategy, well, yeah...it sucks.
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