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11 Super Resources for Great Social Media Content Creation

UPDATED September 22nd, 2017.

Creating great content is what separates businesses on social media. Do you like seeing sales pitches with every single post? HECK NO. We want to see interesting, engaging, and fun content that relates to us. The companies that figure that out and deliver on that are the businesses that see the value and benefit of a great social media content creation strategy. Like we talked about in Social Media Content Creation: The 80/20 Rule, we recommend focusing 80% of your efforts on creating engaging content and only 20% on sales material.

Finding great content is the hardest part. Let's take a look at eleven resources that will help you create, develop, and share great content on all of your social media pages.

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Social Media Marketing Services: Is Snapchat Right for My Business?

It's no secret that there are a lot of social media marketing services out there. The sheer number of platforms and things you can do with each can be incredibly overwhelming! And you've probably heard of one of the hottest apps and social media platforms right now: Snapchat. There's been a lot of argument in the past couple of years about whether Snapchat is a valuable marketing tool for businesses or if brands shouldn't waste their time with it at all. I'm here to tell you that I think Snapchat, when used correctly of course, is a great marketing tool and that, as long as it makes sense for your brand, it can be incredibly valuable to your company. So stop asking "is Snapchat right for my business?" and let me show you why it just might be!
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Social Media Content Creation: The 80/20 Rule


We all know that business. You know...the one that tries to sell you something with every single post. Every day is a new special. A new reason to buy something from them. OMG.

We all hate them. 

Social Media Marketing is more than this. Remember that first word in this marketing tactic? Yeah...SOCIAL. As in being social, engaging with your fans, being part of the community. So many businesses get caught up in the last word. MARKETING. Yes, you and your business are probably on social media for marketing purposes, but it's more than that. 

Want to know the easiest way to lose a follower or to get tuned out by your followers? Try to sell them with every post.

Our 80/20 Rule will help you avoid losing followers, help you actually gain followers, and in the end your sales posts will be much more successful. Let's take a look...

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Social Media Marketing Services: Do You Need A LinkedIn Business Page?


 LinkedIn is the only social network designed specifically for the business community. And with 433 million members, it's no secret that it is a valuable resource for building and cultivating business relationships. While many people have a personal LinkedIn page that they've used for job hunting, connecting with other like minded business people or even developing business partnerships, how do you know whether you also need a LinkedIn business page? 

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Social Media Marketing Services: Is Instagram Right for My Business?


There are hundreds of different social media marketing services. And for years the majority of social media marketing has taken place on Twitter and Facebook. But, as the two big networks invest more heavily in paid advertising, businesses are having a more difficult time getting organic exposure on these sites. This is causing businesses to seek other social media networks where they might be able to increase their organic audience reach. And with 400 million monthly active users and more than 75 million daily users, Instagram is quickly joining the ranks of Facebook and Twitter as a preferred social network for brands. 

However, despite its increasing popularity, Instagram is not a solve-all for your social media marketing woes. The correct kind of business with the correct audience will thrive on this platform but it isn't right for all businesses. So before you jump headfirst into the world of Instagram, let's determine whether Instagram is right for your business.

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How To Get Found: Content Creation Services

We're not really into clichés at HIVE, but the saying, "Content is King" is absolutely true. 
 
With the ability to tune out intrusive ads (check out our previous blog post -  How Marketing has Changed: Inbound vs Outbound Marketing on the shift away from outbound advertising), shorter attention spans, and the demand for higher quality material, the need for great content has never been greater.
 
Wondering where to start your next marketing campaign or where to allocate your marketing budget? Here are 5 reasons why the only answer is CONTENT!
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Why You Should Outsource Your Social Media Marketing Services

It's almost Christmas and EVERY year I ask Santa for more hours in each day. EVERY year he lets me down. Dang it Santa! I've been really good this year! I swear! ;)
 
All we have is 24 hours in each day to be as productive as we possibly can...and you know...sleep and eat and stuff. It's human nature to think that we can handle everything that is thrown at us and to think that we don't need help, but the fact is, there's just not enough time to do it all. In order to be as productive and successful as we can, we all have to learn to prioritize and outsource things that we hate (we all have those tasks...stupid Quickbooks), spend too much time on (this is usually where social media marketing services fall), or we're just not good at. What can you outsource to be more productive and focused? I bet social media is at the top of the list.
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