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How to Use Customer Data to Fuel Your Lead Generation Strategy

One thing that COVID remote work reminded many of us of is how important  our user experience and messaging is to our bottom lines. While staying safer at home, websites saw an increase in traffic. But how many companies were able to convert more leads with that increased traffic? Even more importantly, how many organizations did not even have an opportunity to convert leads on their website because it was not properly optimized? 

We've talked before about the importance of website optimization for search, website user experience, and growth driven design strategies, but there is another aspect that is crucial and must occur before any tactical decisions are rolled out for successful campaigns.

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Why We're a HubSpot Agency

For a marketing agency, there are plenty of software tools that you can hitch your wagon to. And those software tools can be in all kinds of segments - marketing automation, sales tools, chat, email, website hosting, productivity, etc.

Several years ago when we were looking through all of the tools that we could partner with, one quickly floated to the top - HubSpot. In 2014 we became a HubSpot Agency and joined their partner program. Why? Well I'm glad you asked...

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Auditing Your Marketing Campaigns & Using Content For Sales

When it comes to content, far too many businesses are making content for the sake of making content. No strategy. No real purpose. Except to put out content.

Sound familiar? In this episode of the Gettin' Buzz'd podcast, John-Erik Pszenny of HubSpot talked about how you can audit your marketing campaigns and create content for sales.

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Software Marketing Strategy: 3 Content Creation Tips for SaaS

Content is an integral part of an effective software marketing strategy. Software as a service (SaaS) organizations should be creating content like any other business to improve SEO, drive engagement on your website, and move leads along your sales funnel so that they purchase and enjoy your software. Unfortunately, creating content as a SaaS company isn’t always easy. Oftentimes, your software may be technologically complex or competing for attention in an already-crowded arena.

Additionally, writing about technology can be dry or full of industry buzzwords that may not be familiar to the average consumer.

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Is HubSpot CMS Worth It?

When we think about a content management system (CMS), we typically think of the biggest player out there - WordPress.  And when we think about WordPress, we think about "free", right? So why in the heck would you spend $300/month for HubSpot CMS Professional or even $900/month for HubSpot CMS Enterprise?

Well...all CMS's aren't created equal.

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What to Look for in a Denver SEO Agency

Search Engine Optimization (SEO) is a very technical and time-consuming marketing tactic that many of our clients tell us they know they need, but they really don't understand. I used to be one of those clients. As an organization, you hear about Google rankings and algorithms, but all the information about SEO is overwhelming and exhausting. But the fact still remains that your organization needs to do a better job ranking in search engine results pages (SERPs). So...how do you make that happen? Let's dig into a few best practices as well as what to look for when you determine outsourcing SEO is the best option. 

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Podcasting for Business with Ben Baker of Your Brand Marketing

There are so many mediums that you can take advantage of when you are ready to market your business, but for some reason podcasting always seems to be forgotten. Regardless of your industry, podcasting can create a lot of exposure and as Ben Baker of Your Brand Marketing explains in this episode of the Gettin' Buzz'd Podcast, it can be so much more than just the 15 or 30 minutes of audio for your business.

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Why Your Marketing Digital Strategy Starts With a User-Centric Website

Our world is getting progressively more digital, which means businesses need to be adapting to that landscape in order to compete online. At the heart of your marketing digital strategy is your website. There are many factors to consider when designing or optimizing your website, but one of your top priorities should be creating a site that is user-centric.

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8 Innovative Ways to Utilize Chatbots

Technology has changed the way that consumers engage with companies. Consumers are doing their own research, interacting with brands personally via social media, and making decisions about your products and services without ever speaking with a salesperson. Which means that your website needs to be working as hard as your salespeople with the help of targeted technology like chatbots.

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Our Journey to Becoming a Platinum HubSpot Solutions Partner

As we celebrated HIVE's six year anniversary at the end of January, we started to reflect back on what has changed and the wild ride that we've been on over the last six years. From starting as Bee Social (our original name) to becoming one of only eight agencies in Colorado to reach the Platinum HubSpot Solutions Partner level, a lot has changed.

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