DIGITAL STRATEGY BLOG

Content marketing is often considered to be one of the most effective types of digital marketing. It’s used widely by businesses of all sizes. To get you started, you need to know and understand the techniques that will aid you in creating an impactful content marketing strategy. Here are ten powerful tips for effective content marketing.

A critical component of inbound marketing is attracting ideal clients and moving them through their buyer's journey. This is typically achieved with lead generation campaigns — a way to attract your ideal client to your website and capture their contact information — that is followed by lead nurturing — a way to engage and educate your prospects through the buyer's journey. But oftentimes execution of these ideas is elusive. Here are some implementation strategies to put into place for your sales and marketing teams.

For many businesses, HubSpot is meant to be the "source of truth". It is meant to be the location where all campaigns, data, and reporting live, but there are times where other tools are necessary to report and track things that can't be handled within HubSpot. Until now, those things were completely separate. Now, you can embed external content right into your HubSpot dashboards! Whether it's information from Databox, a Google slide, keyword rankings, billing, or anything else. If you can pull an embed code or URL, you can now add it right to your HubSpot dashboard and truly make your HubSpot dashboard the source of truth.

So you’ve had your first sip of the orange Kool-Aid and purchased one (or more) of the Hubs on HubSpot’s platform. Welcome to the inbound family! You have a lot of power at your fingertips, but it can be overwhelming and even inefficient if you don’t know how to use your HubSpot software. 

We've got another episode of the Gettin' Buzz'd Podcast for your listening enjoyment (and marketing education)! On this episode, Dustin and Michael are talking about the HubSpot for Startups program. Take a listen in the video below or keep scrolling to find the complete transcript. 

Do you know how your sales or service conversations are going? There is a lot to be learned from listening to recorded conversations, but HubSpot has taken it up a notch with Conversation Intelligence. This new feature inside of HubSpot allows you to not only record and replay your conversations from within the CRM (that's not new), but it allows you to really break down a conversation, find keywords within the call transcription, make all calls searchable, have AI-powered notes, leave feedback for your rep, and even do all of that on video calls through Zoom, JustCall, Kixie, and others with a HubSpot integration.

We've all seen the movie Frankenstein, right? Man creates a monster by piecing him together. Your tech stack might be looking similar if you're using a rotating cast of integrations and tools to maintain it. I'm here to drop some knowledge on your tech stack. If your tech stack has been acting monster-ish lately, it may be time for a change. Having a functional, powerful tech stack to power your business is an integral part of executing your inbound marketing strategy.

If you're like most businesses, you rely on dashboards to run your business. From sales dashboards, website dashboards, and key performance indicator (KPI) dashboards to customer service dashboards and everything in between, HubSpot's dashboards and reporting are very flexible to give you and your team the high level data that you need at a glance. Now, they've gotten even better with the ability to add custom text, tags, images, and videos right to your dashboard!

Lead scoring is a topic we touch on often in the marketing world. But unless you know what lead scoring is and how it works, the topic can be confusing and feel unattainable for your marketing team. While there is planning and work that goes into establishing lead scoring on your website assets, it's valuable information that can power your sales and marketing teams can use to close deals, make strategic content, and speak directly to your soon-to-be-customers. Our sales-guru Michael, Business Development Manager at HIVE, covered lead scoring in his latest vlog. Click the video below to take a listen or read the transcript that follows to get started on your lead scoring journey. 

Want to integrate creative marketing ideas into your inbound strategy, but aren’t sure how? HubSpot has the perfect course for you. HubSpot has an inbound marketing course that covers all the bases of inbound from social to analytics to sales.

Having recently completed this course, I recommend it to anyone wanting to learn how to market their business effectively. Going through each lesson, I learned about the fundamentals of inbound marketing, the role each fundamental piece plays, and how to use these elements to create a successful content strategy to align with your larger inbound marketing goals. These fundamentals can help you transform your creative marketing ideas into actionable marketing tactics.