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Digital Strategy Blog

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The Best SaaS Marketing Strategies

The software as a service (SaaS) industry has been on a full takeover campaign over the past few years, shaking up every part of the business world. However, anyone in the industry can tell you that SaaS marketing is an entirely different beast from other types of marketing and requires some serious strategy to get results. 

Although the SaaS revolution seems to have occurred overnight, with millions of businesses relying on service organizations to store their valuable data off-site, the industry’s booming popularity was due in part to some pretty impressive marketing. Here are some of the best tips from industry experts to help get your SaaS company on the map. 

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How to Refresh Your Website for 2020

In the world of digital marketing, your website is your best tool for attracting new customers. However, to keep people coming back, you need to make sure your website stays fresh, appealing, and engaging. From implementing a few simple changes to conducting a major overhaul, the new year is the perfect time to give your website a facelift!

Here are a few website strategies you can use to help your business grow and flourish in 2020. 

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Rethinking Your University Marketing Campaigns

With student retention declining and enrolled students demanding new course delivery options, marketers are under an increasing amount of pressure to attract prospective students. But as we know, doing the same things as before will not get new results. Here is a great example to inspire rethinking and repositioning your university to be seen differently in the marketplace.

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Get More Out of Networking

In 2019 our team ventured into the world of podcasting and started the Gettin' Buzz'd video podcast. Hosted by our CEO and Founder, Dustin Brackett, and Business Development Manager, Michael Thebeau, the   Gettin' Buzz'd podcast  is all about pulling back the curtain on important marketing and sales tactics and topics with the goal of sharing some of our expertise and helping our listeners/viewers with actionable tips that they can implement right away.
 
Check out our third episode on getting more out of networking with Tammy Urbach of 4BR. Transcription of the episode is available below. Be sure to follow our   Gettin' Buzz'd YouTube channel  too!
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Is Public Relations Dead?

In 2019 our team ventured into the world of podcasting and started the Gettin' Buzz'd video podcast. Hosted by our CEO and Founder, Dustin Brackett, and Business Development Manager, Michael Thebeau, the   Gettin' Buzz'd podcast  is all about pulling back the curtain on important marketing and sales tactics and topics with the goal of sharing some of our expertise and helping our listeners/viewers with actionable tips that they can implement right away.
 
Check out our second episode on Is Public Relations Dead with Yvonne Hall? Transcription of the episode is available below. Be sure to follow our   Gettin' Buzz'd YouTube channel  too!
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Video Email for Sales

In 2019 our team ventured into the world of podcasting and started the Gettin' Buzz'd video podcast. Hosted by our CEO and Founder, Dustin Brackett, and Business Development Manager, Michael Thebeau, the Gettin' Buzz'd podcast is all about pulling back the curtain on important marketing and sales tactics and topics with the goal of sharing some of our expertise and helping our listeners/viewers with actionable tips that they can implement right away.
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Digital Marketing Trends: What to Adopt & Ditch in 2020

The end of the year can be viewed as a hectic time to cram in last-minute responsibilities and check off boxes on your to-do list, but it can also present the perfect time to pause and reflect on the past twelve months of ups, downs, and constant learning. 

Here at HIVE, we’ve been winding down 2019 by looking back on the marketing trends that brought us tons of success and others that were more of a whomp-whomp feeling. We enlisted the help of some other digital marketing specialists to create a list of which marketing trends are worth bringing into 2020 and which ones should be left in the dust. 

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Creating A Marketing & Sales Strategy For A Great 2020

We all know how important creating a strategy is for almost everything we do. Whether you're planning to spring clean your home, coach your kids basketball team, or figure out how to have your most profitable year ever - you need a strategy.

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How to Define Your Lifecycle Stages in HubSpot

If you rely on HubSpot for marketing automation or customer relationship management, lifecycle stages are an essential component of the platform. The problem is that they can be really confusing to understand since the concept of each stage is open to interpretation and adaptation, but HubSpot’s current format makes the lifecycle stage implementation pretty rigid and automatic. Developing a clear understanding of the purpose of each stage and how they can work most effectively to motivate leads to become customers will help your sales and marketing teams avoid the need for workarounds in the future. 

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Grow Your Nonprofit with Google Ad Grants

The holidays are right around the corner, which is about the time most people start thinking about charity, donations, and gift-giving. However, for nonprofit organizations, attracting public attention to sustain their cause is a consistent process throughout the entire year. During the seasons when donating and volunteering are not necessarily top of mind, it’s essential for charities to have a robust marketing plan. But, like most good things, marketing costs money. This is where Google Ad Grants comes to the rescue. 

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