Digital Strategy Blog

If you’re familiar with the Hubspot CRM or HubSpot Marketing software, you probably already know that it’s one of the best programs for inbound marketing and sales teams. The platform offers plenty of freedom with easy integration options for social media, email, and websites, but the system (and sometimes even the concept of inbound marketing) can be unfamiliar to members of your team. This is where HubSpot outshines the competition and positions itself as an industry leader.

Thanks to a combination of social media, soaring health insurance costs, and affordable access to lifestyle tech devices, the health and fitness industry is booming. I mean seriously booming. Over the past decade in the U.S. alone, the $30 billion industry has grown by 3 - 4% every year, which might explain why you’re seeing signs for CrossFit gyms and açai bowls everywhere these days. 

A good education is one of the most sought-after aspects of American child rearing. This year, we even saw parents indicted for the desire to get their children into the best schools. So, what about your school -- how do parents and students find your school and learn how it will provide the best education for their children? Well, via the internet of course! But how can you ensure they find you in the huge world wide web? 

Well friends, that's what we are talking about today.

Increasing enrollment numbers in education is no easy task. It’s best approached with a robust school marketing campaign that reaches students, parents, and educators from every angle. There are the tried and true traditional tactics like canvassing neighborhoods and passing out flyers, but they have their obvious physical limitations. 

If you’re somewhere in between a total beginner and a modest level of experience when it comes to your understanding of inbound fundamentals, HubSpot Academy’s Inbound course will definitely be worth your time. As someone with previous experience creating content (like blog posts and landing pages) for inbound marketing agencies, with more of an intuitive, loosey-goosey grasp on the core concepts but no clear definitions, this course gave me a lot of “a-ha” moments. 

Please repeat after me...

This. Isn't. Field of Dreams. 

Websites. Do. Not. Work. That. Way.

Great! Now that we've got that out of the way, we can talk about why just having a website is NOT a marketing plan.

As a business owner or marketing director, you likely know that an effective email marketing campaign can bolster your conversions and increase your sales. However, not all email marketing campaigns are created equal. If you are underwhelmed with the results of your email campaigns, then it is time to evaluate your email activity to find out why your efforts have not been productive. Below are eight mistakes you're likely making with your email marketing along with strategies to avoid those mistakes.

Picking the right CRM for your company is crucial. There are so many factors to consider. How much will this cost me? What are the contract terms? Can I customize layout and reporting? Will this integrate with other software that I use? What kind of customer support do they offer? 

If you are in digital marketing you may have heard of the INBOUND conference held in Boston each year. It is kind of a big deal in our industry. This year there were over 30,000 people at the Boston Convention Center attending 377 sessions during the 4-day conference. That's A LOT of info! Here are some of our team's biggest takeaways and tips from INBOUND19.