Everybody knows that the market is changing at an unprecedented rate, with the increasing influence of technology, from internet to social media to smart devices. And for small business owners, that means that the playing field has just gotten more competitive—a lot more competitive.
WordPress provides one of the simplest and most efficient ways to maintain a blog and website. Because of this, it's no surprise that about 46% of all websites are built on Wordpress (wordpress.org or wordpress.com). With its many themes and settings, you can give your site a professional and customized look without needing advanced technical skills. To get the most out of WordPress, however, you need certain plugins. These are tools you can easily install to your site to enhance performance, aesthetics, and even make it easier to build on the backend. Many of these plugins are free or have a freemium model. Let's look at 10 the most useful plugins to make your website better, safer, faster, and more user-friendly!
True marketing is about creativity, finding ways to not only reach your audience so that you can tell them about your product and service, but to nurture relationships and create an unforgettable experience that will inspire them to tell their friends and keep them coming back for more.
Starting an inbound marketing campaign for your business is a great way to grow your company whether you're a mom-and-pop shop or an international enterprise business. For many business owners and marketers, however, getting started can be daunting. Are you ready to dive in with your inbound marketing plan? These key tips can help you get started.
Tip #1: Know Your Buyers
How well do you know the people who are buying your product or service? Have you taken the time to carefully put together buyer personas? When you have solid buyer personas, you don't just know the basic demographics for your customers. You have a better idea of what makes them tick: what they really need from your products and from your company. If you're struggling to put together effective buyer personas for your marketing campaigns, try our buyer persona worksheet. This simple worksheet will help you answer key questions about your customers that will, in turn, shape your future marketing efforts.
Updated for 2019.
The best marketing campaigns of the past year all have one thing in common - they all did much more than just promote their brand.
Inbound marketing can dramatically impact your company's business. In addition to driving traffic to your website, a well-orchestrated inbound marketing campaign will help your business rise above your competitors. However, inbound marketing is not without its problems and challenges. Knowing these challenges can help you develop realistic expectations and increase your odds of success for your campaign. Below is a look at the top five challenges with inbound marketing and some strategies to help you address those challenges.
While it would be easy to focus all on HIVE in this article (I mean, our team is pretty amazing!) and toot our own horn, instead we've decided that we'd share some of our other favorite inbound marketing agencies throughout Colorado. Colorado has a TON of skilled marketers and we're proud to be part of it!
As with anything, there are distinct pros and cons to working with any kind of business. While we would love to work with everyone, the fact is, not every company needs or should work with a marketing agency. Let's look at situations where you should consider hiring an agency as well as reasons to avoid it.
When it comes to working with a marketing agency, it can be scary, especially if this is your first experience with an agency relationship or if you've been burned in the past.
As a business, your Instagram following is an amazing marketing tool: a group of prospects and customers that you have the potential to connect with, interact with, and show your stuff. Whether you're in the early days of your Instagram account and are struggling to grow your following or you've had an Instagram account for a long time, but need to see significant expansion, there are several things you can do to help grow your following and improve your reach. Some strategies require you to have a reasonable budget to help expand your reach; others, however, you can do with just a little time and effort.