Digital Strategy Blog

As a business owner or marketing director, you likely know that an effective email marketing campaign can bolster your conversions and increase your sales. However, not all email marketing campaigns are created equal. If you are underwhelmed with the results of your email campaigns, then it is time to evaluate your email activity to find out why your efforts have not been productive. Below are eight mistakes you're likely making with your email marketing along with strategies to avoid those mistakes.

Search engine algorithms are constantly changing, and that means that your content creation strategy has to change along with them. The latest news: keywords are quickly becoming a less effective way to improve your search engine ranking and make sure you have the right traffic to your website. Instead, managing search engine optimization for your website means starting to transition to topics. 

The education industry has fallen fallen behind in the marketing world and they don't even realize it. Go to any school or university website -- what are the ONLY calls-to-action that you're guaranteed to see? Apply Now or Register Now.

There is no ‘on’ switch for an inbound marketing campaign. You can’t just flip the switch to have it immediately start producing great results. It takes time, effort, patience, and commitment.

If you've kept up with our blog, social media posts, or happened to bump into anyone from HIVE on the street, then you know that we're pretty passionate about the importance of blogging. Ok, we may be a bit obsessed. But, it's for good reason. We've seen tremendous results for clients that have embraced the beauty and power of a well thought out and executed blog.

When we get asked to look over existing inbound marketing strategies that companies are using to drive sales through the conversion funnel, we see the same mistakes pretty frequently. Some of them are pretty easy fixes, while others require some more time, effort, and training.

We’ve all had the experience of being targeted by a retailer who makes us feel uncomfortable because of their sales tactics. We know about the awkwardness that accompanies those moments when someone is trying to sell us a product we’re not interested in, but the person doesn’t seem to get the hint.

Small business owners know that harnessing the power of social media to advertise their products and services is not optional in any contemporary marketplace.

Sales-driven organizations gather leads in a lot of different ways. One organization may focus on pay-per-click advertising and building an exciting e-newsletter, while another thrives on personal referrals and gathering potential customer information at special events.

Whether you work for a charter school, university, or even a specific program within a larger school, one thing remains true in almost every single situation - you don't have the resources to keep up with all of your school marketing for student recruitment. Resources are at a premium and in order to scale and increase the number of enrolled students, the primary focus has to be on eliminating time intensive manual processes within your marketing and student recruitment campaigns.