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DIGITAL STRATEGY BLOG


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Educating in a Digital World: Why You Need Enrollment Marketing

The way that people find information has changed dramatically over the last forty years. We live in a digital age, and more people are using the internet than ever before to do their own research about purchasing decisions. The research window...

How to Diagnose and Fix CLS to Optimize Website Performance

In today’s fast-paced world, no one wants to wait, and that is especially true of website users. Studies have shown that longer page loading times are negatively correlated to conversion rates, meaning that the longer you make your website...

HubSpot Pricing Updates and New HubSpot CMS Starter

Though HubSpot has had its own content management system (CMS) for years, this year has had a lot of changes in the HubSpot CMS lineup. Including price changes for HubSpot CMS Pro and HubSpot CMS Enterprise levels as well as the brand new...

Using a Knowledge Base in your Inbound Marketing Strategy

A knowledge base is critically important for your customers who are craving a self-service support option. It, coupled with a chatbot, will allow your customer service team to be more efficient as well by only helping those with tier 2 support...

HubSpot or Salesforce?

If you were asked about a CRM, it’s very likely you’ll think of Salesforce. Salesforce is the oldest CRM Platform out there and is still being used by many businesses in a variety of industries. For a long time, Salesforce was all there was, but...

School Marketing: How to Find Your Prospects

Educational institutions are built on the fact that we want more for our children in their educational pursuits. The rise of charter school systems proves that like-minded educators that create a specialized delivery method focused on specific...

How to Use HubSpot: Customize Deal Properties In Board View

When you look at your deal pipelines, you need the most relevant information at a glance. And what that relevant information is, well, that can vary from business to business or even sales manager to sales manager.

You don't have to be stuck with...

Innovative Marketing Ideas You'll Love: Simple Animations to Boost UX

Do you struggle with high bounce rates on your website pages? If so, you’re losing potential customers before you even get a chance to make an impression. You only have a precious few seconds to capture your website visitor's attention and keep...

Introducing Buzzy — Our Digital Strategy Agency's New Mascot

I remember years ago someone telling me, "you should create a bee mascot, it would be so cute!" I immediately shrugged it off and thought there is no way I was going to spend my time on that. We don't need a mascot. 

In the years since then, I...

Is HubSpot Worth It?

HubSpot is a comprehensive software platform to support your Marketing, Sales, Customer Service, Operations, and CMS needs. Each Hub comes with a plethora of tools and features you can start using right out of the box. Which is why HubSpot...