Digital Strategy Blog

These are trying times and most, if not all, industries are being impacted in some way. The world is frightened, cautious, and clinging to their toilet paper like it's gold.

In all seriousness, there are a lot of things that businesses have to consider when it comes to the Coronavirus (COVID-19) and somewhere near the top should be your marketing and sales efforts.

In sports, playbooks are used to guide every member of the team and tell them what their specific role for that exact moment is. Where they need to be lined up, what their action is, what to look for from an opponent, etc.

Playbooks for your sales team should really serve the same purpose. They help you to give your team the winning strategy to know what questions they need to ask, how to respond to objections, what documents to send, what team members to loop in, etc.

Whether you operate a small independent business or you run a massive company with hundreds of employees, you need a CMS that helps you achieve growth without any software headaches or holdups. There are many CMS platforms available, but two of the most popular and widely used options are the HubSpot CMS and Wordpress. Here’s how these platforms compare so you can decide which works best for your unique business needs. 

Higher education has pivoted, or at least created additional peripheral degree offerings, based on the digitally advanced mindset of today's students. Just like the publishing industry or marketing industry has seen in the past decade, students are demanding new, advanced options in both course and delivery options. What we are really talking about is user experience. But not only does higher education need to rethink their offerings, they also need to rethink how they market those offerings.

The software as a service (SaaS) industry has been on a full takeover campaign over the past few years, shaking up every part of the business world. However, anyone in the industry can tell you that SaaS marketing is an entirely different beast from other types of marketing and requires some serious strategy to get results. 

Although the SaaS revolution seems to have occurred overnight, with millions of businesses relying on service organizations to store their valuable data off-site, the industry’s booming popularity was due in part to some pretty impressive marketing. Here are some of the best tips from industry experts to help get your SaaS company on the map. 

In the world of digital marketing, your website is your best tool for attracting new customers. However, to keep people coming back, you need to make sure your website stays fresh, appealing, and engaging. From implementing a few simple changes to conducting a major overhaul, the new year is the perfect time to give your website a facelift!

Here are a few website strategies you can use to help your business grow and flourish in 2020. 

With student retention declining and enrolled students demanding new course delivery options, marketers are under an increasing amount of pressure to attract prospective students. But as we know, doing the same things as before will not get new results. Here is a great example to inspire rethinking and repositioning your university to be seen differently in the marketplace.