Digital Strategy Blog

HubSpot is one of the best tools in any marketing or sales team's arsenal, but a tool is really only as good as the person using it. Our CAM (Channel Account Manager) at HubSpot, Jacob (@jacobin617), loves to use the analogy of a helicopter. It goes something like this -

If someone asked you if you wanted a helicopter, what would you say? You'd say heck yeah!

Then they'd drop the helicopter off in your backyard and you'd have no idea what to do with it. Where do you get gas for the helicopter? How do you fly it (hint: that's not how!)? Who does helicopter maintenance? There are so many questions to go along with your cool new toy.

Have you noticed that old school conference calls seem to be a thing of the past, and the video conferences have completely revolutionized the business world?  That's because people like to see other people, they like to see engagement, body language is telling, so the videos help them connect.  Now I know what you're thinking, "Wow Michael, what groundbreaking information that we were already aware of", but let me ask you...why haven't you implemented video into your outbound sales strategy then?

Video emails are the newest sales trend, so to get started I've come up with three points to help guide you in making your first video outreach emails.

Inbound marketing - you've heard a lot of buzz about it, but you may not be quite sure what inbound marketing means for your business. How are you supposed to tackle the inbound marketing challenge? What types of content do you really need for your business? If you're considering boosting your sales through inbound marketing, there are several key things you need to know. 

Today's digital marketing channels are wider than ever. You have the opportunity to reach a wide range of potential customers in a variety of different ways. Your customers are connected. They can find you on social media, check out your emails, and search for you as part of their regular search queries. 

Are you exercising consistency across all of those channels? 

I can't believe it. As of today it has been five years since I started my marketing agency. FIVE YEARS! How did that happen?

It's been one heck of a ride full of ups and downs, great clients and not-so-great ones, and plenty of fantastic decisions along with some shaky ones. As with any business, it's not all sunshine and rainbows, but I wouldn't trade my experiences over the last five years for anything.

Investing in your business can be expensive. Advertising campaigns can cost you thousands of dollars and even then there's no guarantee they'll be successful. Fortunately, there are quite a few free marketing strategies. These are ideal for both newer businesses with limited funding or established businesses trying to save money on expenses. Here are some of the top free ways to grow your business. 

As a business owner or marketing director, you likely know how critical it is to develop an effective inbound marketing strategy. Unfortunately, some marketing directors end up sabotaging their strategy by quickly diving into the deep end without taking the time to understand consumer behavior or focus on areas with the highest potential ROI. Below is a look at six common digital marketing mistakes and the key to overcoming them.

Everybody knows that the market is changing at an unprecedented rate, with the increasing influence of technology, from internet to social media to smart devices. And for small business owners, that means that the playing field has just gotten more competitive—a lot more competitive.

WordPress provides one of the simplest and most efficient ways to maintain a blog and website. Because of this, it's no surprise that about 46% of all websites are built on Wordpress (wordpress.org or wordpress.com). With its many themes and settings, you can give your site a professional and customized look without needing advanced technical skills. To get the most out of WordPress, however, you need certain plugins. These are tools you can easily install to your site to enhance performance, aesthetics, and even make it easier to build on the backend. Many of these plugins are free or have a freemium model. Let's look at 10 the most useful plugins to make your website better, safer, faster, and more user-friendly!

True marketing is about creativity, finding ways to not only reach your audience so that you can tell them about your product and service, but to nurture relationships and create an unforgettable experience that will inspire them to tell their friends and keep them coming back for more.