Today's digital marketing channels are wider than ever. You have the opportunity to reach a wide range of potential customers in a variety of different ways. Your customers are connected. They can find you on social media, check out your emails, and search for you as part of their regular search queries.
Are you exercising consistency across all of those channels?
I can't believe it. As of today it has been five years since I started my marketing agency. FIVE YEARS! How did that happen?
It's been one heck of a ride full of ups and downs, great clients and not-so-great ones, and plenty of fantastic decisions along with some shaky ones. As with any business, it's not all sunshine and rainbows, but I wouldn't trade my experiences over the last five years for anything.
Investing in your business can be expensive. Advertising campaigns can cost you thousands of dollars and even then there's no guarantee they'll be successful. Fortunately, there are quite a few free marketing strategies. These are ideal for both newer businesses with limited funding or established businesses trying to save money on expenses. Here are some of the top free ways to grow your business.
As a business owner or marketing director, you likely know how critical it is to develop an effective inbound marketing strategy. Unfortunately, some marketing directors end up sabotaging their strategy by quickly diving into the deep end without taking the time to understand consumer behavior or focus on areas with the highest potential ROI. Below is a look at six common digital marketing mistakes and the key to overcoming them.
Everybody knows that the market is changing at an unprecedented rate, with the increasing influence of technology, from internet to social media to smart devices. And for small business owners, that means that the playing field has just gotten more competitive—a lot more competitive.
WordPress provides one of the simplest and most efficient ways to maintain a blog and website. Because of this, it's no surprise that about 46% of all websites are built on Wordpress (wordpress.org or wordpress.com). With its many themes and settings, you can give your site a professional and customized look without needing advanced technical skills. To get the most out of WordPress, however, you need certain plugins. These are tools you can easily install to your site to enhance performance, aesthetics, and even make it easier to build on the backend. Many of these plugins are free or have a freemium model. Let's look at 10 the most useful plugins to make your website better, safer, faster, and more user-friendly!
True marketing is about creativity, finding ways to not only reach your audience so that you can tell them about your product and service, but to nurture relationships and create an unforgettable experience that will inspire them to tell their friends and keep them coming back for more.
Starting an inbound marketing campaign for your business is a great way to grow your company whether you're a mom-and-pop shop or an international enterprise business. For many business owners and marketers, however, getting started can be daunting. Are you ready to dive in with your inbound marketing plan? These key tips can help you get started.
How well do you know the people who are buying your product or service? Have you taken the time to carefully put together buyer personas? When you have solid buyer personas, you don't just know the basic demographics for your customers. You have a better idea of what makes them tick: what they really need from your products and from your company. If you're struggling to put together effective buyer personas for your marketing campaigns, try our buyer persona worksheet. This simple worksheet will help you answer key questions about your customers that will, in turn, shape your future marketing efforts.
Updated for 2019.
The best marketing campaigns of the past year all have one thing in common - they all did much more than just promote their brand.
Inbound marketing can dramatically impact your company's business. In addition to driving traffic to your website, a well-orchestrated inbound marketing campaign will help your business rise above your competitors. However, inbound marketing is not without its problems and challenges. Knowing these challenges can help you develop realistic expectations and increase your odds of success for your campaign. Below is a look at the top five challenges with inbound marketing and some strategies to help you address those challenges.
