This season always brings gratitude and thankfulness to mind. But this year — the 2020iest of years — needs an extra dose of gratitude for the things that didn't go wrong. With everything that has happened in our world throughout this pandemic it helps to focus on the positives. Here's where our team is focusing their thanks this year.
Creating valuable content to attract, engage, and delight your online audience is an important part of building an effective inbound marketing strategy. But it’s not enough to create great content and hope for the best. To attract visitors to your website and content, you’ll need to make it easy for both digital users and search engines to find and understand your content. Structuring your content in the form of topic clusters and pillar pages can help your search engine optimization (SEO) and make it easy for your website visitors to find exactly what they’re looking for.
We have been a HubSpot Partner Agency for about six years now, and it's been one heck of a whirlwind. When we started with HubSpot, we really didn't think that inbound was as intensive of an undertaking as it would prove to be. See, we were already performing and executing on all kinds of inbound marketing tactics - website design, search engine optimization, blogging, social media, email marketing, landing pages and diving deep into analytics. So, this inbound thing was just a nice way of wrapping it all up together, right? Eh...not exactly.
HubSpot is one of the world’s leading marketing automation platforms and they have also added on sales, service, and CMS website platform options in the last few years. While they realize that they will never be an all-in-one platform (mostly because that is genuinely impossible), they have adopted an all-on-one mantra. Through all of the thousands of native and 3rd party integrations, you truly can turn your HubSpot portal into your all-on-one option.
That being said, HubSpot can also be a lot to handle and it’s easy to lose sight of all of the things that HubSpot can do simply because there are so many moving parts.
Everyone likes getting something for free and now is the time to give it to them. Like we've talked about in many of our blog posts including How to Use Calls-to-Action in Your Lead Nurturing Campaign, 8 Ideas to Generate More Leads Online Today, and 5 Reasons Your Content Marketing Strategy Sucks, if you had the best website ever created, but didn't give your visitors a reason or a way to become a lead, you might as well not even have a website.
But, getting someone to become a lead isn't as easy as just having a form on your site. You've got to provide your visitors with an offer that they want to take advantage of.
The education industry is competitive, which means successful schools are continually refining their education offerings to give their students the best learning experience and enhancing their marketing efforts to attract new students and top-tier teaching staff.
As an education marketer or organization, you may be familiar with the challenges of creating an effective digital marketing strategy for your school. You know your school is offering valuable education to students, but how do you convince prospective students and staff to choose your organization over others? We reached out to other education and marketing professionals to find out what marketing strategies have worked for them. Here are a handful of strategies to consider for your school's marketing efforts.
A new year means a new opportunity to make 2021 the best year yet. For many businesses, that also means a website makeover may be on the horizon. While not every business needs (or has the budget) to completely redo their website, there are things that you can do to give your website a digital face lift in the new year. Here are six of our favorite website additions and changes that you can make right away to improve your online presence.
Pay-per-click advertising is one of the most effective forms of advertising in the world today and businesses from brand new startups and mom-and-pop shops all the way up to Fortune 100 businesses rely on pay-per-click to drive revenue and grow their businesses. There are several kinds of pay-per-click advertising (PPC) including search engine marketing, social media advertising, retargeting, and display advertising. They all serve their own purpose, but today I am going to be specifically talking about search PPC.
One thing that COVID remote work reminded many of us of is how important our user experience and messaging is to our bottom lines. While staying safer at home, websites saw an increase in traffic. But how many companies were able to convert more leads with that increased traffic? Even more importantly, how many organizations did not even have an opportunity to convert leads on their website because it was not properly optimized?
We've talked before about the importance of website optimization for search, website user experience, and growth driven design strategies, but there is another aspect that is crucial and must occur before any tactical decisions are rolled out for successful campaigns.
For a marketing agency, there are plenty of software tools that you can hitch your wagon to. And those software tools can be in all kinds of segments - marketing automation, sales tools, chat, email, website hosting, productivity, etc.
Several years ago when we were looking through all of the tools that we could partner with, one quickly floated to the top - HubSpot. In 2014 we became a HubSpot Agency and joined their partner program. Why? Well I'm glad you asked...