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What to Expect in Your First 180 Days of Inbound Marketing

There is no ‘on’ switch for an inbound marketing campaign. You can’t just flip the switch to have it immediately start producing great results. It takes time, effort, patience, and commitment.

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What is the Best Blogging Platform For My Business?

If you've kept up with our blog, social media posts, or happened to bump into anyone from HIVE on the street, then you know that we're pretty passionate about the importance of blogging. Ok, we may be a bit obsessed. But, it's for good reason. We've seen tremendous results for clients that have embraced the beauty and power of a well thought out and executed blog.

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10 Mistakes You're Making with Inbound Marketing

When we get asked to look over existing inbound marketing strategies that companies are using to drive sales through the conversion funnel, we see the same mistakes pretty frequently. Some of them are pretty easy fixes, while others require some more time, effort, and training.

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Inbound Sales: How to Sell Without Being Annoying

We’ve all had the experience of being targeted by a retailer who makes us feel uncomfortable because of their sales tactics. We know about the awkwardness that accompanies those moments when someone is trying to sell us a product we’re not interested in, but the person doesn’t seem to get the hint.

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Facebook Ads vs. Instagram Ads: When to Use Each

Small business owners know that harnessing the power of social media to advertise their products and services is not optional in any contemporary marketplace.

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Lead Scoring 101: How to Prioritize Leads In Your Pipeline

Sales-driven organizations gather leads in a lot of different ways. One organization may focus on pay-per-click advertising and building an exciting e-newsletter, while another thrives on personal referrals and gathering potential customer information at special events.

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Why Automation is Vital for Successful School Marketing

Whether you work for a charter school, university, or even a specific program within a larger school, one thing remains true in almost every single situation - you don't have the resources to keep up with all of your school marketing for student recruitment. Resources are at a premium and in order to scale and increase the number of enrolled students, the primary focus has to be on eliminating time intensive manual processes within your marketing and student recruitment campaigns.

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4 Digital Marketing Ideas to Increase Leads & Customers

What could every business (regardless of whether they're B2B, B2C, or nonprofit) use more of? Leads and customers, of course! That's where marketing and digital marketing come into play, but in today's crowded market, it's getting harder and harder to differentiate yourself and stand out. So, in order to continue to increase the number of leads in your pipeline and the number of active customers that your business services, you have to get creative. You need some digital marketing ideas to spur growth.

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6 Pay-Per-Click Management Myths to Avoid

When you have a question, what do you do? You Google it.

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Employee vs. Marketing Agency the Real Cost Breakdown

When you begin your inbound marketing journey you are going to need help. That's inevitable. One or two people simply cannot do it alone. So when you start to look for this help you will likely consider whether you should hire an internal employee or work with a marketing agency, specifically a HubSpot Partner Agency

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