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DIGITAL STRATEGY BLOG


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Addyson Santese

Addyson Santese

Recent Posts

HubSpot CMS vs Wordpress

Whether you operate a small independent business or you run a massive company with hundreds of employees, you need a CMS that helps you achieve growth without any software headaches or holdups. There are many CMS platforms available, but two of...

The Best SaaS Marketing Strategies

The software as a service (SaaS) industry has boomed over the last few years, shaking up every part of the business world. But anyone who's in the industry knows that carving out your space is harder than it looks. SaaS marketing is an entirely...

How to Refresh Your Website for 2020

In the world of digital marketing, your website is your best tool for attracting new customers. However, to keep people coming back, you need to make sure your website stays fresh, appealing, and engaging. From implementing a few simple changes...

Digital Marketing Trends: What to Adopt & Ditch in 2020

The end of the year can be viewed as a hectic time to cram in last-minute responsibilities and check off boxes on your to-do list, but it can also present the perfect time to pause and reflect on the past twelve months of ups, downs, and constant...

How to Define Your Lifecycle Stages in HubSpot

If you rely on HubSpot for marketing automation or customer relationship management, lifecycle stages are an essential component of the platform. The problem is that they can be really confusing to understand since the concept of each stage is...

Grow Your Nonprofit with Google Ad Grants

The holidays are right around the corner, which is about the time most people start thinking about charity, donations, and gift-giving. However, for nonprofit organizations, attracting public attention to sustain their cause is a consistent...

Top 5 Benefits of the HubSpot Academy

 

If you’re familiar with the Hubspot CRM or HubSpot Marketing software, you probably already know that it’s one of the best programs for inbound marketing and sales teams. The platform offers plenty of freedom with easy integration options for...

How to Use HubSpot to Build Your Fitness Brand

Thanks to a combination of social media, soaring health insurance costs, and affordable access to lifestyle tech devices, the health and fitness industry is booming. I mean seriously booming. Over the past decade in the U.S. alone, the $30...

HubSpot Inbound Certification: Benefits & How to Pass the First Time

If you’re somewhere in between a total beginner and a modest level of experience when it comes to your understanding of inbound fundamentals, HubSpot Academy’s Inbound course will definitely be worth your time. As someone with previous experience...