Goal setting is the backbone of effective marketing. Goals help us prove how successful we are, provide focus, and push us to succeed. And while we know how important goals are to measure our success, more than 80% of small business owners do not keep track of their business goals. Perhaps that’s because goal setting can be one of the most difficult things we have to do as marketers. While we all have hopes of what we want to accomplish with our marketing and business, that’s not enough. We also have to make sure that our goals are grounded in reality and can be used as benchmarks for future strategies and plans. This is where SMART marketing goals come into play.
Personas take your target demographics deeper and help you understand not only WHO your customer is but also HOW to talk to them. When you understand their motivations you can more easily speak to their needs in yoru marketing materials. You can read more about personas and learn to create them in another blog post: Creating Personas: What Are They and How Do I Develop One.
If you already have a good understanding of what they are and how to create one, now you might be wondering why buyer personas are important and how they can help your business.
As a successful fitness business owner (and we know you are!), you know that you want to grow your business. I mean...when you're passionate about helping people achieve their health and wellness goals, there's nothing too big and there are never too many people, am I right? But what's the best way to go about growing your business? Where should you focus your efforts in order to see that growth and be able to help more people? Well...if you've landed on this blog, you probably already know that digital marketing is a great way to do both of those things.
Unfortunately digital marketing is not easy and it does require a lot of thought, work, and experimentation to get it right. It's really easy to invest a lot of resources and money into digital marketing and not see any tangible return or not understand whether you're seeing a tangible return or not. In fact, a study by Smart Insights found that 47 percent of businesses are doing digital marketing without a clear strategy. That said, you really can't afford to just throw some random content out into the world and hope it sticks! That is not the most effective or efficient way to go about marketing your business. Instead, you want to be strategic about your efforts. And being strategic means starting with a solid strategy that you can use for all of your digital marketing.
Still not convinced? Here are 6 reasons you NEED a digital strategy for your fitness business.
It's no secret that content is one of the most effective forms of marketing. The fact of the matter is that consumers are doing a TON of research on their own before reaching out to companies for more information. In fact, 57% of the sales process is actually complete before a prospect ever reaches out to a salesperson! This is because we, as consumers, have access to so much information that we feel there's a lot we can do on our own prior to contacting a company. Although it might be concerning, this is no different for businesses in the legal space. When a person is faced with a legal issues, oftentimes the first place they'll go to learn more information is Google. Not only do you, as a law firm, want to make sure that person finds your firm to work with, you also want to make sure that they're getting the best information available so they don't end up ultimately hurting their case. Content marketing is a great way to do both of those things! While blogs, social media, website design, and email marketing can be very valuable tools for legal marketing, one of our favorite content tactics for lawyers specifically are high value content offers. Let's take a look at why and how it can help your firm.
We've talked a lot about how blogging can be beneficial for your business. It not only serves to provide your customers and prospecitve customers with valuable information, it also helps bring more leads to your site and establishes you as a thought leader in your industry. But the fact of the matter is that blogging can be time-consuming and difficult especially if it isn't your full-time job or you have to, you know, run your actual business. So how can you reap the many benefits of blogging in a more efficient way? By using HubSpot's Marketing Software!
Before I jump into some of the great benefits of using HubSpot for blogging, I want to make sure that you, as reader are ready to take that next step with blogging. If you're still not sure if blogging is right for your business, check out our 5 Reasons Blogging For Business Is A MUST.
If you know you want to blog but aren't sure where to start, check out some of these helpful posts:
- 5 Steps to Amazing Blog Titles
- Blogging for People Who Hate Writing Blogs
- How to Start Writing Blogs That Will Positively Impact Your SEO
- Writing Blogs: 10 Mistakes to Avoid
For those of you who know for sure that you want to be blogging and have a pretty good idea of the things that need to happen for your blogs to be beneficial, read on to learn how HubSpot can make your blogging easier and more effective.
I've talked a lot about lead nurturing and it's value in helping to grow your business. The fact of the matter is that not everyone is ready to buy the first time they come to your website. In fact 57% of the sales process is actually complete before a customer ever reaches out to a company. In our current world, customers have access to more information than ever before and they use that to their advantage by consuming mass amounts of research before they contact a salesperson. By the time your leads are contacting you, they most likely have thoroughly researched your business and all your competitors businesses and they probably have already decided that they want to work with you. But what about those prospects who come to your site, fill out a form and leave never to be seen again? That's where you're lead nurturing campaign comes into play, helping keep your business name in front of those people anticipating the moment they might finally be ready to make a purchase.
The mistake most companies make when it comes to their lead nurturing is stopping it once your lead has become a customer. Sure closing a lead into a customer is incredibly important but that doesn't mean that your relationship ends once they've signed a contract or made a purchase! Wouldn't you rather develop a long-term relationship with these people? If your answer to any of these questions is "yes" (and, trust me, it should be), read on.
Whether you're an inbound newbie and are looking to jump in feet first this year or you've been doing it for a while and it's old hat for you, we all need inspiration sometimes. I think that one of the best places to find inspiration is by following wildly successful and awesome people who do the same thing as you. That's right, hook your social media feeds up with some influencers and sit back and soak in some inspiration.
So if you find yourself needing some inbound marketing inspiration so you can really kick your marketing up a notch this year, check out my list of 6 inbound marketing influencers you MUST follow immediately.
- 81% of US online consumers trust information and advice from blogs. (Source: BlogHer)
- Companies that blog have 97% more inbound links. (Source: Hubspot)
- 92% of companies who blog multiple times per day have acquired a customer from their blog. (Source: HubSpot)
- B2B marketers who use blogs generate 67% more leads than those that do not. (Source: InsideView)
- 81% of companies consider their blogs “useful,” “important,” or “critical”. (Source: Hubspot)