Digital Strategy Blog

As we've talked about in the past, blogging is an incredibly important digital marketing tactic. According to research from our partners at HubSpot, companies who blog regularly generate nearly 2.5x more leads than companies who do not blog.  

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Personas take your target demographics deeper and help you understand not only WHO your customer is but also HOW to talk to them. When you understand their motivations, you can more easily speak to your customer's questions, desires, and needs in...

As a successful fitness business owner (and we know you are!), you know that you want to grow your business. I mean...when you're passionate about helping people achieve their health and wellness goals, there's nothing too big and there are never...

It's no secret that content is one of the most effective forms of marketing. The fact of the matter is that consumers are doing a TON of research on their own before reaching out to companies for more information. In fact, 57% of the sales process...

We've talked a lot about how blogging can be beneficial for your business. It not only serves to provide your customers and prospecitve customers with valuable information, it also helps bring more leads to your site and establishes you as a thought...

I've talked a lot about lead nurturing and it's value in helping to grow your business. The fact of the matter is that not everyone is ready to buy the first time they come to your website. In fact 57% of the sales process is actually complete...

Whether you're an inbound newbie and are looking to jump in feet first this year or you've been doing it for a while and it's old hat for you, we all need inspiration sometimes. I think that one of the best places to find inspiration is by following...