As a marketer, you're probably already aware of how important it is to write your blogs with SEO in mind. I've spent time explaining how to choose a keyword, where to place that keyword in your blog and how to make sure that you are doing everything necessary for Google (and other search engines...which exist...kind of) to know how to return your blog in it's search results and help people find your business. But all of these steps can feel incredibly overwhelming! There's so much to remember and make sure you're doing correctly! How can you possibly be expected to get it right every time?
HIVE Digital Strategy has been a HubSpot partner agency for a little over a year and is currently working with various clients who use the HubSpot software. We've talked a little generically thus far about some of our favorite aspects of the HubSpot software but in this post, I wanted to dig a little deeper into some specific results we were able to accomplish with one of our clients who is using the software.
Analytics, analytics, analytics. As a marketer, the importance of pulling marketing analytics has most likely been ingrained in you. And with the increased accessibility of analytics for all of our digital marketing, you've probably been buried in numbers and charts at one time or another.
HubSpot is the world's leading inbound marketing software and has always been known for it's innovative approach to inbound marketing and software. HubSpot has always been driven to help businesses grow and succeed through their inbound marketing. And while it is definitely possible for companies to manage all of their own inbound makreting in-house (more on that in a minute), HubSpot also recognized the value for companies to partner with marketing agencies
So what does working with a HubSpot Partner Agency mean to you as a client? Let's take a look at several benefits of working with a certified partner.
If you've been keeping up with the HIVE blog, you should know a little bit about lead nurturing by now. We've talked about what lead nurturing is and how crucial it is for moving potential customers through the sales cycle. We've also talked a little bit about how to use email workflows for lead nurturing and how they can help you close more customers.
But wait...I know what you might be thinking... "I totally understand that I need to be nurturing my leads in order to turn them into customers but how exactly do I get them to become leads in the first place??"
Great question! How do you take a stranger who has come to your site and convince them to give you some information (ideally an email address so you can use those workflows) so that they then become a lead and you can commence with your lead nurturing? This is where calls-to-action come into play. Ready to learn how to use calls-to-action for lead nurturing? Read on!
There are hundreds of different marketing tactics and deciding which are best for your business can be completely overwhelming. But, despite the sheer number of tactics available to us as marketers, there are actually just two overall types of marketing. Makes life sound a little easier, right? The two different types of marketing are inbound marketing and outbound marketing. Let's take a look at the tactics that fall under each umbrella and when each type is most effective.
In the past couple of weeks we've talked about the importance of lead nurturing campaigns and why you should be using workflows as a part of your lead nurturing strategy. You've learned that the lack of lead nurturing is the reason that a large portion of leads never become customers and you've learned that automated email workflows can help you stay in front of these people with little manual work required. Chances are that, at this point, you're sold on the fact that you need to have a lead nurturing campaign and that email workflows need to be a part of that. If you're still on the fence, consider these stats:
- 60% of companies who use marketing automation say it has increased the quality of the leads that get passed to sales..
- Leads that go through automated workflows have a 23% shorter sales cycle. This means that it takes less time and manual effort to close them into customers.
- 80% of marketers who utilize automated marketing saw their leads increase when they implemented automation.
- 77% of companies saw their conversions go up when they implemented automation strategies.
So now you know you need to be using automated workflows, but where do you start? What types of workflows should you try first?
We usually recommend starting small so you can get an idea of how your workflows are functioning and the process that goes into them. Here are three types of workflows that usually work well for all types of businesses:
In a previous blog post titled Why You Can't Afford NOT to Have a Lead Nurturing Campaign, I talked about the importance of capturing leads and staying in front of them. If you've read that post, you might remember that 79% of marketing leads never convert into sales. Lack of lead nurturing is the common cause of this poor performance.
We know that staying in front of our leads is a crucial component of moving them through the sales cycle and eventually converting them into customers. We also know that email is the major tactic that we use for lead nurturing. But keeping up with regular email marketing to your database can be incredibly time consuming, especially if you're sending targeted emails to different lists based on their behaviors. This is where email workflows come into play. Let's examine what an email workflow is and how it can help your business.
As a business owner, you've likely received a phone call or two from a company claiming that they've reviewed your website and promising that they can propel your business to the top of Google web results for just a few hundred dollars a month! We know you've received those calls. How do we know? Because even we have received them. Despite the fact that the services they are offering are services that HIVE offers too. The companies contacting you with these types of offers are most likely offshores outsourcing companies who want to offer you digital marketing services for cheap.
Now, while most reputable sources agree that hiring an agency to help with your inbound marketing services can be incredibly beneficial, this viewpoint doesn't extend to overseas outsourcing. In fact, the there are many more reasons NOT to outsource your marketing overseas than there are to do so.
Let's take a look at 7 reasons you should not outsource your inbound marketing services overseas and evaluate the differences between offshore outsourcing and partnering with a local agency:
As those of you who have consistently read our blog posts or have chatted with us about inbound marketing likely know, inbound marketing does not stop once a visitor has become a lead. Instead, inbound marketing is all about touching potential buyers at every stage of the buyer's journey and helping move them through the sales cycle to become customers (and eventually promoters). One way we do this in inbound marketing is by implementing lead nurturing campaigns. Let's look at what lead nurturing is and why you can't afford to ignore it.