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Dustin Brackett

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Recent Posts

How to Use HubSpot: Filter Out Bot Activity for Clean Reporting

If you sell to or market to Fortune 500 and larger companies, you may be seeing that when you send a marketing email to multiple contacts within a company all of them are being opened at the same time or even clicked at the same time. Oftentimes this can mean that security bots are causing false opens and clicks before the email is even delivered to its intended contact. If you want to have clean data and accurate reporting on your email marketing campaigns, you need to filter out those bot activities. Here is how you can do just that in HubSpot.

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What I Learned Building My First HubSpot Theme

When we first started utilizing HubSpot and became a HubSpot Partner Agency in 2015, HubSpot looked a lot different. The platform itself looked and functioned differently, there was no Sales Hub or Service Hub, and the HubSpot CMS was known as the HubSpot COS (and was really an afterthought).

Needless to say, a lot has changed in the last six years. And it seems like more and more is changing by the day with HubSpot. Earlier in 2020, HubSpot rolled out themes. It was a monumental shift in the way the HubSpot CMS functioned as well as how things like landing pages, thank you pages, and blogs were built and managed.

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Creating A Holiday HubSpot Chatbot

The holiday season is finally upon us. After the 853 months so far in 2020 (or maybe it just feels like that many), we're finally in the last month of the weirdest year on record. The good news is, it's also the happiest month of the year! 

I don't know about you, but I look forward to December every year. It's all the lights, gift giving, food, family, friends, and general cheer that surrounds this month that gets me excited. For a lot of businesses though, the thing that really makes them excited about this time of the year is sales. And with 2020 shutting down so much of our in-person activities (like shopping), we are sure to see a gigantic uptick in online shopping this holiday season.  In fact, online sales are expected to spike 25% - 35% this holiday season and reach up to nearly $200 billion! That's why it's time to add a holiday HubSpot chatbot to make your user experience exceptional.

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Inbound Sales: The LIONS Approach

We have been a HubSpot Partner Agency for about six years now, and it's been one heck of a whirlwind. When we started with HubSpot, we really didn't think that inbound was as intensive of an undertaking as it would prove to be. See, we were already performing and executing on all kinds of inbound marketing tactics - website design, search engine optimization, blogging, social media, email marketing, landing pages and diving deep into analytics. So, this inbound thing was just a nice way of wrapping it all up together, right? Eh...not exactly.

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Get More Out Of HubSpot With HIVE Hub

HubSpot is one of the world’s leading marketing automation platforms and they have also added on sales, service, and CMS website platform options in the last few years. While they realize that they will never be an all-in-one platform (mostly because that is genuinely impossible), they have adopted an all-on-one mantra. Through all of the thousands of native and 3rd party integrations, you truly can turn your HubSpot portal into your all-on-one option.

That being said, HubSpot can also be a lot to handle and it’s easy to lose sight of all of the things that HubSpot can do simply because there are so many moving parts.

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The Power of High Value Content Offers

Everyone likes getting something for free and now is the time to give it to them. Like we've talked about in many of our blog posts including How to Use Calls-to-Action in Your Lead Nurturing Campaign, 8 Ideas to Generate More Leads Online Today, and 5 Reasons Your Content Marketing Strategy Sucks, if you had the best website ever created, but didn't give your visitors a reason or a way to become a lead, you might as well not even have a website.

But, getting someone to become a lead isn't as easy as just having a form on your site. You've got to provide your visitors with an offer that they want to take advantage of. 

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Website Makeover: How to Give Your Website a Digital Facelift in 2021

A new year means a new opportunity to make 2021 the best year yet. For many businesses, that also means a website makeover may be on the horizon. While not every business needs (or has the budget) to completely redo their website, there are things that you can do to give your website a digital face lift in the new year. Here are six of our favorite website additions and changes that you can make right away to improve your online presence.

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Pay-Per-Click Advertising: Should I Use My Brand Name As A Keyword?

Pay-per-click advertising is one of the most effective forms of advertising in the world today and businesses from brand new startups and mom-and-pop shops all the way up to Fortune 100 businesses rely on pay-per-click to drive revenue and grow their businesses. There are several kinds of pay-per-click advertising (PPC) including search engine marketing, social media advertising, retargeting, and display advertising. They all serve their own purpose, but today I am going to be specifically talking about search PPC. 

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8 HubSpot Integrations We Can't Live Without

If you have looked at the HubSpot app marketplace recently, you’ve probably noticed the expanded number of native integrations available and that it keeps growing by the day. HubSpot never sought out to be the all-in-one platform (regardless of how much it may feel like it). They set out to be the all-ON-one platform. They realized that they couldn’t check every single box. That there were always going to be other tools that we, as businesses, needed. And they embraced it. They created the app marketplace and over the last year, they’ve really invested in it.

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Why We're a HubSpot Agency

For a marketing agency, there are plenty of software tools that you can hitch your wagon to. And those software tools can be in all kinds of segments - marketing automation, sales tools, chat, email, website hosting, productivity, etc.

Several years ago when we were looking through all of the tools that we could partner with, one quickly floated to the top - HubSpot. In 2014 we became a HubSpot Agency and joined their partner program. Why? Well I'm glad you asked...

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