While those just starting out on their inbound marketing or HubSpot journey may be focused on just converting leads, what do you do when you start getting leads and want to hand them off to sales? You surely can't pass every single lead off to sales (or they may lose their minds). One of the most important things for a sales team is to know who is ready to close. Those are the most valuable conversations that a salesperson can have. But how do you know who is ready to buy and who has maybe just shown a small amount of interest? Enter lead scoring.
As we celebrated HIVE's six year anniversary at the end of January, we started to reflect back on what has changed and the wild ride that we've been on over the last six years. From starting as Bee Social (our original name) to becoming one of only eight agencies in Colorado to reach the Platinum HubSpot Solutions Partner level, a lot has changed.
As we look forward to a new academic year, we are all beginning to think about all that the next year could bring. For schools and education organizations, that means improved student recruitment through more effective education marketing. With more competition, an industry that hasn't really had to focus on marketing in the past, and an increase in the number of schools and districts throughout the US, schools are struggling to effectively recruit and retain students. Let's take a look at five ways to improve your student recruitment with effective education marketing in the new year.
Starting a business has never been easier. File a quick form with the state, register a domain, file with the IRS and you're off and running.
However, growing a business has never been more difficult. There are new businesses popping up every second and that means competition is greater than ever. In fact, approximately 627,000 new businesses open each year!
We've been there. You signed up for HubSpot, you've been shown all the cool things that it can do and how powerful it can be. You are excited to get started.
Then you actually get into the tool and realize that you have no idea how to use it.
It can be daunting and confusing. It's such a big tool that you're not going to learn it over night. It will take time.
Since I started our business in 2014, we have been on team WordPress. Just like many other businesses and agencies out there, we gravitated towards WordPress because it's so well known, fairly easy to use, super customizable, and there are approximately a zillion plugin options to help accomplish whatever you want your website to do. We've gone through a few different iterations of our website over the last six and a half years and each of them has been a new WordPress site...until this one.
No matter the type of business you run, inbound marketing is likely among the most important components of your long-term success. The goal of this type of marketing is to attract new customers by creating content and experiences that are tailored directly to the needs and desires of these individuals. When implemented correctly, this strategy uses various types of pull marketing, which include blog posts, social media, content marketing, and search engine optimization.
Updated for 2020.
The best marketing campaigns of the past year all have one thing in common - they all did much more than just promote their brand.
The campaigns we love and that make the biggest impact make us think about the industry, the world at large, and our place in it. Global and national companies can do this easily, but it's important for smaller businesses to also think outside the box.
These are trying times and most, if not all, industries are being impacted in some way. The world is frightened, cautious, and clinging to their toilet paper like it's gold.
In all seriousness, there are a lot of things that businesses have to consider when it comes to the Coronavirus (COVID-19) and somewhere near the top should be your marketing and sales efforts.