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Dustin Brackett

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Recent Posts

Why We're a HubSpot Agency

For a marketing agency, there are plenty of software tools that you can hitch your wagon to. And those software tools can be in all kinds of segments - marketing automation, sales tools, chat, email, website hosting, productivity, etc.

Several years ago when we were looking through all of the tools that we could partner with, one quickly floated to the top - HubSpot. In 2014 we became a HubSpot Agency and joined their partner program. Why? Well I'm glad you asked...

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Auditing Your Marketing Campaigns & Using Content For Sales

When it comes to content, far too many businesses are making content for the sake of making content. No strategy. No real purpose. Except to put out content.

Sound familiar? In this episode of the Gettin' Buzz'd podcast, John-Erik Pszenny of HubSpot talked about how you can audit your marketing campaigns and create content for sales.

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Is HubSpot CMS Worth It?

When we think about a content management system (CMS), we typically think of the biggest player out there - WordPress.  And when we think about WordPress, we think about "free", right? So why in the heck would you spend $300/month for HubSpot CMS Professional or even $900/month for HubSpot CMS Enterprise?

Well...all CMS's aren't created equal.

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Podcasting for Business with Ben Baker of Your Brand Marketing

There are so many mediums that you can take advantage of when you are ready to market your business, but for some reason podcasting always seems to be forgotten. Regardless of your industry, podcasting can create a lot of exposure and as Ben Baker of Your Brand Marketing explains in this episode of the Gettin' Buzz'd Podcast, it can be so much more than just the 15 or 30 minutes of audio for your business.

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Our Journey to Becoming a Platinum HubSpot Solutions Partner

As we celebrated HIVE's six year anniversary at the end of January, we started to reflect back on what has changed and the wild ride that we've been on over the last six years. From starting as Bee Social (our original name) to becoming one of only eight agencies in Colorado to reach the Platinum HubSpot Solutions Partner level, a lot has changed.

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Education Marketing: 5 Ways To Improve Student Recruitment

As we look forward to a new academic year, we are all beginning to think about all that the next year could bring. For schools and education organizations, that means improved student recruitment through more effective education marketing. With more competition, an industry that hasn't really had to focus on marketing in the past, and an increase in the number of schools and districts throughout the US, schools are struggling to effectively recruit and retain students. Let's take a look at five ways to improve your student recruitment with effective education marketing in the new year.

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HubSpot for Startups: Ready, Set, GROW

Starting a business has never been easier. File a quick form with the state, register a domain, file with the IRS and you're off and running. 

However, growing a business has never been more difficult. There are new businesses popping up every second and that means competition is greater than ever. In fact, approximately 627,000 new businesses open each year!

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HubSpot Onboarding: 7 Tips to Get Started

We've been there. You signed up for HubSpot, you've been shown all the cool things that it can do and how powerful it can be. You are excited to get started. 

Then you actually get into the tool and realize that you have no idea how to use it.

It can be daunting and confusing. It's such a big tool that you're not going to learn it over night. It will take time.

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Why We Moved to the HubSpot CMS

Since I started our business in 2014, we have been on team WordPress. Just like many other businesses and agencies out there, we gravitated towards WordPress because it's so well known, fairly easy to use, super customizable, and there are approximately a zillion plugin options to help accomplish whatever you want your website to do. We've gone through a few different iterations of our website over the last six and a half years and each of them has been a new WordPress site...until this one.

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The Cost of Inbound Marketing

No matter the type of business you run, inbound marketing is likely among the most important components of your long-term success. The goal of this type of marketing is to attract new customers by creating content and experiences that are tailored directly to the needs and desires of these individuals. When implemented correctly, this strategy uses various types of pull marketing, which include blog posts, social media, content marketing, and search engine optimization.

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