Please repeat after me...
This. Isn't. Field of Dreams.
Websites. Do. Not. Work. That. Way.
Great! Now that we've got that out of the way, we can talk about why just having a website is NOT a marketing plan.
As a business owner or marketing director, you likely know that an effective email marketing campaign can bolster your conversions and increase your sales. However, not all email marketing campaigns are created equal. If you are underwhelmed with the results of your email campaigns, then it is time to evaluate your email activity to find out why your efforts have not been productive. Below are eight mistakes you're likely making with your email marketing along with strategies to avoid those mistakes.
One of the biggest marketing buzz (pun totally intended) words right now is "marketing automation". Everyone is starting to realize the benefits of getting things done without having to think about it - plus the elimination of human error is a nice benefit as well.
That's where one of HubSpot's most powerful tools comes into play - workflows. First, I want to start off by saying that I absolutely love workflows and love trying new things with workflows. We're all busy and any advantage we can give ourselves or anything that we can get off our plates is big.
The problem is that most HubSpot users that we meet aren't actually using HubSpot workflows to their full potential. So, let's take a look at six mistakes that many of you might be making with your workflows and how to correct them.
As the world continues to evolve, so does the way that we use technology and websites. Consumers are less reliant on sales people than they've ever been and that's only going to become more and more true in the coming months and years. Consumers are doing their own research. They're making decisions before talking to your business. They're judging your solutions, products, services, etc. before you have the chance to sell them.
In fact, by 2020 it is estimated that 85% of consumers will engage with businesses without ever interacting with another human being [Gartner].
So how do you go about growing your business, increasing sales, and engaging your prospects if they don't actually talk to you?
Contrary to popular opinion, agencies are not full of magicians.
In order to get the most out of your SEO or inbound marketing agency, you need to be involved.
One thing that we tell our clients up front is that we're never going to be as much of an expert in their business as they are. They will always be the 1a expert. Our goal, instead, is to be the 1b expert. In order to get there, we need some help though.
Let's take a look at how you fit into the client-agency relationship and how you can get the most out of your agency.
When you think about working with a marketing agency, you're probably expecting to pay them on an hourly or project basis. It's been that way for decades. Why change something that has been working for so long?
Well, has it really been working or is it just what we were all used to?
Times have evolved and we believe that agency pricing should as well. That's why we have adopted our value based pricing point system.
The first step in understanding why we adopted this model is understanding why we think the old models are broken.