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Digital Strategy Blog

What's buzzing at the HIVE

Dustin Brackett

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Recent Posts

The Best Inbound Marketing Agencies in Colorado

While it would be easy to focus all on HIVE in this article (I mean, our team is pretty amazing!) and toot our own horn, instead we've decided that we'd share some of our other favorite inbound marketing agencies throughout Colorado. Colorado has a TON of skilled marketers and we're proud to be part of it!

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Should I Hire A Marketing Agency?

As with anything, there are distinct pros and cons to working with any kind of business. While we would love to work with everyone, the fact is, not every company needs or should work with a marketing agency. Let's look at situations where you should consider hiring an agency as well as reasons to avoid it.

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RUN! The Phrases You NEVER Want to Hear From A Marketing Agency

When it comes to working with a marketing agency, it can be scary, especially if this is your first experience with an agency relationship or if you've been burned in the past.

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7 Steps to Grow Your Instagram Following

As a business, your Instagram following is an amazing marketing tool: a group of prospects and customers that you have the potential to connect with, interact with, and show your stuff. Whether you're in the early days of your Instagram account and are struggling to grow your following or you've had an Instagram account for a long time, but need to see significant expansion, there are several things you can do to help grow your following and improve your reach. Some strategies require you to have a reasonable budget to help expand your reach; others, however, you can do with just a little time and effort. 

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8 Mistakes You're Making with Your Email Marketing & How to Fix Them

As a business owner or marketing director, you likely know that an effective email marketing campaign can bolster your conversions and increase your sales. However, not all email marketing campaigns are created equal. If you are underwhelmed with the results of your email campaigns, then it is time to evaluate your email activity to find out why your efforts have not been productive. Below are eight mistakes you're likely making with your email marketing along with strategies to avoid those mistakes.

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The End is Coming: Transitioning from Keywords to Topics for SEO

Search engine algorithms are constantly changing, and that means that your content creation strategy has to change along with them. The latest news: keywords are quickly becoming a less effective way to improve your search engine ranking and make sure you have the right traffic to your website. Instead, managing search engine optimization for your website means starting to transition to topics. 

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What to Expect in Your First 180 Days of Inbound Marketing

There is no ‘on’ switch for an inbound marketing campaign. You can’t just flip the switch to have it immediately start producing great results. It takes time, effort, patience, and commitment.

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What is the Best Blogging Platform For My Business?

If you've kept up with our blog, social media posts, or happened to bump into anyone from HIVE on the street, then you know that we're pretty passionate about the importance of blogging. Ok, we may be a bit obsessed. But, it's for good reason. We've seen tremendous results for clients that have embraced the beauty and power of a well thought out and executed blog.

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Lead Scoring 101: How to Prioritize Leads In Your Pipeline

Sales-driven organizations gather leads in a lot of different ways. One organization may focus on pay-per-click advertising and building an exciting e-newsletter, while another thrives on personal referrals and gathering potential customer information at special events.

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Why Automation is Vital for Successful School Marketing

Whether you work for a charter school, university, or even a specific program within a larger school, one thing remains true in almost every single situation - you don't have the resources to keep up with all of your school marketing for student recruitment. Resources are at a premium and in order to scale and increase the number of enrolled students, the primary focus has to be on eliminating time intensive manual processes within your marketing and student recruitment campaigns.

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