The way that people find information has changed dramatically over the last forty years. We live in a digital age, and more people are using the internet than ever before to do their own research about purchasing decisions. The research window...
DIGITAL STRATEGY BLOG
Melanie Locke
Recent Posts
HubSpot is a comprehensive software platform to support your Marketing, Sales, Customer Service, Operations, and CMS needs. Each Hub comes with a plethora of tools and features you can start using right out of the box. Which is why HubSpot...
If you’re in the HubSpot ecosystem you may have heard that the popular business software company recently dropped a new Hub. Operations Hub had its grand debut in April of 2021. It integrates the powerful automation, data organization, and...
So you’ve had your first sip of the orange Kool-Aid and purchased one (or more) of the Hubs on HubSpot’s platform. Welcome to the inbound family! You have a lot of power at your fingertips, but it can be overwhelming and even inefficient if you...
Like most fields of business or study, the marketing world is vast. There are numerous methodologies that marketers use to speak to an audience. There are buzzwords and acronyms used to describe everything from a button on your website to your...
Your HubSpot account is home to a lot of contacts, assets, and information. Multiple teams use your customer data to influence their decisions, get in contact with leads, and close deals. HubSpot has hefty customization possibilities to...
Technology is a competitive industry. As a software company, gaining and holding onto attention online can feel like trying to catch a fish with your bare hands. This is a problem when your customers are looking to you to solve their software...
Marketing is a hefty topic with many methodologies and best practices. It’s a world full of buzzwords like SEO (search engine optimization), PPC (pay-per click advertising), click-through rate, inbound vs. outbound, and lots more. And with our...
Making a software decision as a business is a big process. There’s a lot to consider and research as you determine what company and services will best meet the needs of your business. Most organizations are looking for a tool and team that can...
Creating valuable content to attract, engage, and delight your online audience is an important part of building an effective inbound marketing strategy. But it’s not enough to create great content and hope for the best. To attract visitors to...