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Melanie Locke

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Recent Posts

6 Inbound Marketing Experts and Educators You Should Learn From

Marketing is a hefty topic with many methodologies and best practices. It’s a world full of buzzwords like SEO (search engine optimization), PPC (pay-per click advertising), click-through rate, inbound vs. outbound, and lots more. And with our world becoming increasingly more digital, it’s an area of focus your business needs to be paying attention to. 

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Benefits of Working With a HubSpot Solutions Partner From the Start

Making a software decision as a business is a big process. There’s a lot to consider and research as you determine what company and services will best meet the needs of your business. Most organizations are looking for a tool and team that can streamline your day-to-day responsibilities and help you reach your goals. HubSpot and a HubSpot Solutions Partner may be your answer.

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Inbound Marketing Strategy: What are Pillar Pages and Topic Clusters?

Creating valuable content to attract, engage, and delight your online audience is an important part of building an effective inbound marketing strategy. But it’s not enough to create great content and hope for the best. To attract visitors to your website and content, you’ll need to make it easy for both digital users and search engines to find and understand your content. Structuring your content in the form of topic clusters and pillar pages can help your search engine optimization (SEO) and make it easy for your website visitors to find exactly what they’re looking for.

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Effective Education Marketing Strategies

The education industry is competitive, which means successful schools are continually refining their education offerings to give their students the best learning experience and enhancing their marketing efforts to attract new students and top-tier teaching staff.

As an education marketer or organization, you may be familiar with the challenges of creating an effective digital marketing strategy for your school. You know your school is offering valuable education to students, but how do you convince prospective students and staff to choose your organization over others? We reached out to other education and marketing professionals to find out what marketing strategies have worked for them. Here are a handful of strategies to consider for your school's marketing efforts.

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Software Marketing Strategy: 3 Content Creation Tips for SaaS

Content is an integral part of an effective software marketing strategy. Software as a service (SaaS) organizations should be creating content like any other business to improve SEO, drive engagement on your website, and move leads along your sales funnel so that they purchase and enjoy your software. Unfortunately, creating content as a SaaS company isn’t always easy. Oftentimes, your software may be technologically complex or competing for attention in an already-crowded arena.

Additionally, writing about technology can be dry or full of industry buzzwords that may not be familiar to the average consumer.

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Why Your Marketing Digital Strategy Starts With a User-Centric Website

Our world is getting progressively more digital, which means businesses need to be adapting to that landscape in order to compete online. At the heart of your marketing digital strategy is your website. There are many factors to consider when designing or optimizing your website, but one of your top priorities should be creating a site that is user-centric.

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8 Innovative Ways to Utilize Chatbots

Technology has changed the way that consumers engage with companies. Consumers are doing their own research, interacting with brands personally via social media, and making decisions about your products and services without ever speaking with a salesperson. Which means that your website needs to be working as hard as your salespeople with the help of targeted technology like chatbots.

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HubSpot Academy and the Fundamentals of Inbound Marketing

HubSpot Academy offers a wealth of information covering all aspects of running a business, from a broad overview of inbound to detailed lessons on data privacy. While I have yet to encounter a HubSpot Academy course that hasn’t taught me at least one new idea or tip, there are a couple courses I’ve taken that offer a wealth of knowledge that I can use day-to-day as a copywriter. One of those is a staple of the HubSpot inbound methodology — Inbound Marketing.

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7 Great Marketing Ideas for Technology Companies

Creating effective marketing strategies and campaigns as a technology company can occasionally be difficult. It can be challenging to carve out your own space in the busy technology industry or to market software that’s complex and may require a high level of technological know-how.

To help you build your marketing strategy we gathered ideas from other technology companies who have found success. We spoke with seven marketing professionals at tech companies across the world to get their insight.

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An Intro to Inbound with HubSpot Academy

As a new member of the HIVE, part of my onboarding process has been earning relevant certifications from HubSpot Academy. I’m a new copywriter on the team, and while I’ve been working in marketing for the last five years, I’m new to HubSpot. Let the certifications begin!

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