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Melanie Locke

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Recent Posts

Software Marketing Strategy: 3 Content Creation Tips for SaaS

Content is an integral part of an effective software marketing strategy. Software as a service (SaaS) organizations should be creating content like any other business to improve SEO, drive engagement on your website, and move leads along your sales funnel so that they purchase and enjoy your software. Unfortunately, creating content as a SaaS company isn’t always easy. Oftentimes, your software may be technologically complex or competing for attention in an already-crowded arena.

Additionally, writing about technology can be dry or full of industry buzzwords that may not be familiar to the average consumer.

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Why Your Marketing Digital Strategy Starts With a User-Centric Website

Our world is getting progressively more digital, which means businesses need to be adapting to that landscape in order to compete online. At the heart of your marketing digital strategy is your website. There are many factors to consider when designing or optimizing your website, but one of your top priorities should be creating a site that is user-centric.

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8 Innovative Ways to Utilize Chatbots

Technology has changed the way that consumers engage with companies. Consumers are doing their own research, interacting with brands personally via social media, and making decisions about your products and services without ever speaking with a salesperson. Which means that your website needs to be working as hard as your salespeople with the help of targeted technology like chatbots.

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HubSpot Academy and the Fundamentals of Inbound Marketing

HubSpot Academy offers a wealth of information covering all aspects of running a business, from a broad overview of inbound to detailed lessons on data privacy. While I have yet to encounter a HubSpot Academy course that hasn’t taught me at least one new idea or tip, there are a couple courses I’ve taken that offer a wealth of knowledge that I can use day-to-day as a copywriter. One of those is a staple of the HubSpot inbound methodology — Inbound Marketing.

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7 Great Marketing Ideas for Technology Companies

Creating effective marketing strategies and campaigns as a technology company can occasionally be difficult. It can be challenging to carve out your own space in the busy technology industry or to market software that’s complex and may require a high level of technological know-how.

To help you build your marketing strategy we gathered ideas from other technology companies who have found success. We spoke with seven marketing professionals at tech companies across the world to get their insight.

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An Intro to Inbound with HubSpot Academy

As a new member of the HIVE, part of my onboarding process has been earning relevant certifications from HubSpot Academy. I’m a new copywriter on the team, and while I’ve been working in marketing for the last five years, I’m new to HubSpot. Let the certifications begin!

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