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DIGITAL STRATEGY BLOG


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Michael Thebeau

Michael Thebeau
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Recent Posts

Building the Best Tech Stack for Your Inbound Marketing Strategy

We've all seen the movie Frankenstein, right? Man creates a monster by piecing him together. Your tech stack might be looking similar if you're using a rotating cast of integrations and tools to maintain it. I'm here to drop some knowledge on...

Lead Generation: Lead Scoring and Attribution Points

Lead scoring is a topic we touch on often in the marketing world. But unless you know what lead scoring is and how it works, the topic can be confusing and feel unattainable for your marketing team. While there is planning and work that goes into...

HubSpot Audit: Spring Cleaning Your CRM

Spring has sprung. Birds are chirping. Flowers have bloomed.

Unfortunately, we are stuck inside our homes this spring due to that retched Coronavirus.

However, if we look at the bright side, we now have more time on our hands. Something most of...

Sales Playbook: Why Every Sales Team Needs One

In sports, playbooks are used to guide every member of the team and tell them what their specific role for that exact moment is. Where they need to be lined up, what their action is, what to look for from an opponent, etc.

Playbooks for your...

Creating A Marketing & Sales Strategy For A Great 2020

We all know how important creating a strategy is for almost everything we do. Whether you're planning to spring clean your home, coach your kids basketball team, or figure out how to have your most profitable year ever - you need a strategy.

HubSpot Deals: How to Make Them Work for Your Company

Is the HubSpot CRM right for you?

Picking the right CRM for your company is crucial. There are so many factors to consider. How much will this cost me? What are the contract terms? Can I customize layout and reporting? Will this integrate with other software that I use? What kind...

4 Tips To Improve Click Through Rates In Your HubSpot Sequences

Automation is the way of the future in almost every industry. In sales and marketing, email automation is vital as it allows you to reach the masses, and become more efficient in your outreach. However, reaching the masses does you no good if...

Smarketing - The Importance of Aligning Sales & Marketing

When I first heard the term "Smarketing", I automatically thought it meant smart marketing. I zoned out and thought about what smart marketing looked like. It was reaching the right people (your target customer), through the right communications...

Spring Cleaning - Clean Out Your CRM

If you’re like me, then you've already missed out on spring cleaning. At this point the only logical decision is to let the clutter linger until next spring. However, you likely don’t have the same luxury at work as you do at home, and there's...