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Yvonne Hall

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Recent Posts

Website Must Haves in 2020 & Beyond

In 2015 our founder created a blog post about website must haves. In our content review process this year I'm looking over all the previous assets to determine current value and alignment with our content strategy and SMART goals.

So much has changed in digital marketing since 2015. SO I have to tell you, I was SHOCKED at what I found in this article that our fearless leader, founder, and tech guru posted in 2015! We added to our list of must haves in 2019 and we're back to add even more that you should, at the very least, be considering strongly for your website in 2020 and beyond.

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How Mile Marker Club Used Personalization to Boost Leads and Conversions

Though they are not in the event management business, Mile Marker Club utilizes in-person events as both a stand alone product to deliver premiere wealth education in the alternative investment realm as well as a means to gain new members into their exclusive club. But with a goal of more symposiums in 2020 they needed high engagement and conversion strategies for their existing database of contacts. 

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A Speaker One Sheet: the Key to Creating Inbound Thought Leadership

A speaker one sheet is in essence the sales sheet of a speaker. This is also a critical component of creating an inbound magnet for thought leadership. Several aspects need to be considered in order for a speaker one sheet to be in alignment with your brand, your lead generation strategy and also serve as an inbound magnet.

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How to Add Public Speaking as a Lead Generation Strategy

A popular brand building tactic for businesses of all sizes is thought leadership. By sharing your company's knowledge and point of view with the market, you can organically attract a qualified audience (sounds like Inbound Marketing don't you think?) 

One of the more prominent thought leadership tactics is public speaking, which is also a great lead generation tool if set up with inbound marketing in mind. Here are the steps you will need to implement public speaking thought leadership into your company's lead generation strategy. 

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6 Must Have Elements of an Inbound PR Press Release

As we've shared previously, PR can also be used as an inbound marketing tactic. However, to earn the trust of journalist, you need to create releases that matter and will catch their attention. A key component is making sure your release includes the elements they'll expect while also thinking about inbound aspects that will also pull journalist and prospects to your site.

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The Role of Evergreen Content in Digital Marketing

The concept of evergreen content has been around for for decades, maybe centuries. The goal was to create marketing and public relations pieces that stood the test of time to maximize budgets. So how can such an archaic concept have relevance in this digital world? It is actually a critical component of inbound marketing strategy. Here's how and why it needs to be included in your strategy today.

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How to Rethink Your University Marketing Campaigns

Higher education has pivoted, or at least created additional peripheral degree offerings, based on the digitally advanced mindset of today's students. Just like the publishing industry or marketing industry has seen in the past decade, students are demanding new, advanced options in both course and delivery options. What we are really talking about is user experience. But not only does higher education need to rethink their offerings, they also need to rethink how they market those offerings.

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Rethinking Your University Marketing Campaigns

With student retention declining and enrolled students demanding new course delivery options, marketers are under an increasing amount of pressure to attract prospective students. But as we know, doing the same things as before will not get new results. Here is a great example to inspire rethinking and repositioning your university to be seen differently in the marketplace.

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Education Marketing: Optimizing Search with Content

A good education is one of the most sought-after aspects of American child rearing. This year, we even saw parents indicted for the desire to get their children into the best schools. So, what about your school -- how do parents and students find your school and learn how it will provide the best education for their children? Well, via the internet of course! But how can you ensure they find you in the huge world wide web? 

Well friends, that's what we are talking about today.

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Our Top Takeaways from INBOUND19

If you are in digital marketing you may have heard of the INBOUND conference held in Boston each year. It is kind of a big deal in our industry. This year there were over 30,000 people at the Boston Convention Center attending 377 sessions during the 4-day conference. That's A LOT of info! Here are some of our team's biggest takeaways and tips from INBOUND19.

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