I know what you are thinking -- public relations, really? Isn't that an old school tactic that is only used for damage control these days? No, my friend, no it is not.
Inbound marketing and public relations are birds of a feather (and yes they should flock together). Many business people put these in the same marketing category of initiatives they don't understand. However, when you look at the big picture, long-term effects that these two marketing initiatives can have on your business, you'll see how critical they are for business success.