Inbound marketing uses digital assets to attract prospects to a website or landing page with the goal of converting visitors into leads that can be nurtured throughout a marketing and sales funnel. Typically, this is achieved through content marketing campaigns focused on educating prospective customers through high value content pieces which are accompanied by landing pages, thank you pages, and calls-to-action. Once a prospect enters their information into a company’s database, the company can nurture them through the various stages of the buyer’s journey with the end goal of a closed sale.
Since we are an inbound agency and many of our own leads are inbound leads, we don't often need to spend sales calls explaining what we do and why organizations need it. They've already become aware of their issue, they have researched us, and they have determined that HIVE Digital Strategy could be a good fit. The job of our business development team is to share what it will be like to work with us -- the retainer program, our value based point system, our level of inbound and HubSpot expertise, and IF we as an agency are a fit with their team and their company. And that is why we feel intros during the sales process is important. Let me explain...
This season always brings gratitude and thankfulness to mind. But this year — the 2020iest of years — needs an extra dose of gratitude for the things that didn't go wrong. With everything that has happened in our world throughout this pandemic it helps to focus on the positives. Here's where our team is focusing their thanks this year.
One thing that COVID remote work reminded many of us of is how important our user experience and messaging is to our bottom lines. While staying safer at home, websites saw an increase in traffic. But how many companies were able to convert more leads with that increased traffic? Even more importantly, how many organizations did not even have an opportunity to convert leads on their website because it was not properly optimized?
We've talked before about the importance of website optimization for search, website user experience, and growth driven design strategies, but there is another aspect that is crucial and must occur before any tactical decisions are rolled out for successful campaigns.
Search Engine Optimization (SEO) is a very technical and time-consuming marketing tactic that many of our clients tell us they know they need, but they really don't understand. I used to be one of those clients. As an organization, you hear about Google rankings and algorithms, but all the information about SEO is overwhelming and exhausting. But the fact still remains that your organization needs to do a better job ranking in search engine results pages (SERPs). So...how do you make that happen? Let's dig into a few best practices as well as what to look for when you determine outsourcing SEO is the best option.
In 2015 our founder created a blog post about website must haves. In our content review process this year I'm looking over all the previous assets to determine current value and alignment with our content strategy and SMART goals.
So much has changed in digital marketing since 2015. SO I have to tell you, I was SHOCKED at what I found in this article that our fearless leader, founder, and tech guru posted in 2015! We added to our list of must haves in 2019 and we're back to add even more that you should, at the very least, be considering strongly for your website in 2020 and beyond.
Though they are not in the event management business, Mile Marker Club utilizes in-person events as both a stand alone product to deliver premiere wealth education in the alternative investment realm as well as a means to gain new members into their exclusive club. But with a goal of more symposiums in 2020 they needed high engagement and conversion strategies for their existing database of contacts.
A speaker one sheet is in essence the sales sheet of a speaker. This is also a critical component of creating an inbound magnet for thought leadership. Several aspects need to be considered in order for a speaker one sheet to be in alignment with your brand, your lead generation strategy and also serve as an inbound magnet.
A popular brand building tactic for businesses of all sizes is thought leadership. By sharing your company's knowledge and point of view with the market, you can organically attract a qualified audience (sounds like Inbound Marketing don't you think?)
One of the more prominent thought leadership tactics is public speaking, which is also a great lead generation tool if set up with inbound marketing in mind. Here are the steps you will need to implement public speaking thought leadership into your company's lead generation strategy.
As we've shared previously, PR can also be used as an inbound marketing tactic. However, to earn the trust of journalist, you need to create releases that matter and will catch their attention. A key component is making sure your release includes the elements they'll expect while also thinking about inbound aspects that will also pull journalist and prospects to your site.