If you are in digital marketing you may have heard of the INBOUND conference held in Boston each year. It is kind of a big deal in our industry. This year there were over 30,000 people at the Boston Convention Center attending 377 sessions during the 4-day conference. That's A LOT of info! Here are some of our team's biggest takeaways and tips from INBOUND19.
Welcome to wonderful world of HubSpot and Inbound Marketing! We are so happy to see you here, really!
HubSpot is a great tool for digital and inbound marketing, lead nurturing and of course customer relationship management. But with all these great tools in one compact software instance it can also be overwhelming!
Education has been around a long time -- many centuries! For most of those centuries providers of education did little to no marketing of their school because there was no perceived need. People needed education, they had education, end of marketing plan. Ok, ok I realize it wasn't THAT simple. But compared to now it sure does seem like it was an easy scenario. Most schools only competed with other schools in their caliber or other schools in their region. With the dawn of digital marketing, educators now compete with schools across the world, with different delivery mediums, and vocational schools are even now competing with traditional schools. The competition pool extends far beyond other educators though. Now, the competition is simply everyone and everything.
Now that we’ve established why you need a press kit on your company’s website, we want to share HOW you can build it.
The integral part of a traditional public relations campaign is the media. Yes, you can utilize social and digital aspects in a PR campaign. However, if your goal is to garner earned media you’ll need to make sure media professionals are the target persona in the campaign’s plan. But how do you make your company attractive to those media professionals?
Media professionals have been through the wringer the past few generations with HUGE, life-altering changes to how they do business and attempt to make a profit. In this new digital age, it is more important than ever for marketers to find that competitive edge to make our business stand out amongst the rest. And we need to do that with media as well as with consumers. This means we need to enlist a multi-channel integrated marketing plan that includes several inbound marketing and public relations initiatives in order to meet marketing and lead generation goals and a press kit, though it sounds traditional, can be a highly beneficial part of that plan. Let’s talk about why.
When you add fresh content to your website with blog posts, search engines really take notice. But do you know how to maximize that 'SEO juice"? Yes, I totally made up a term by expanding the slang term link juice to cover ALL aspects of search engine optimization, not just the flow between internal and external links. Let's dig in to all the aspects needed to maximize the SEO juice to that fresh website content added with blogging.
Now that we've covered what public relations is and that is can help your business, let's dig a little deeper on HOW it helps and what that means for your bottom line.
Just a quick overview for those of you who may have missed the last PR blog post:
Public Relations, sometimes called PR, is earned media that utilizes distribution of a press release to the media in hopes that a story or article or news segment is published and will increase brand awareness and build credibility in the buyers journey. This is sometimes called earned media.
I know what you are thinking -- public relations, really? Isn't that an old school tactic that is only used for damage control these days? No, my friend, no it is not.
Inbound marketing and public relations are birds of a feather (and yes they should flock together). Many business people put these in the same marketing category of initiatives they don't understand. However, when you look at the big picture, long-term effects that these two marketing initiatives can have on your business, you'll see how critical they are for business success.
Whether you are familiar with digital marketing or not, there seem to always be some terms that pop-up that make you go, "huh?"
Whether you are familiar with inbound marketing or not, there seem to always be some terms that pop-up that make you go, "huh?"
Whether you have worked with a marketing agency before or not, there will be some terms that pop-up that make you go, "huh?"