See how this inbound marketing investment created a 13.73x return on investment for Johnny's Backyard, and helped them increase sales during a period of market volatility.
DIGITAL STRATEGY BLOG
Zach Lemmer
Recent Posts
What is SaaS?
SaaS stands for software-as-a-service, which is synonymous with cloud based software. As our knowledge of software advances, so does innovation and the services that come with it. That is why now more than ever SaaS companies are...
Increasing enrollment numbers in education is no easy task. It’s best approached with a robust school marketing campaign that reaches students, parents, and educators from every angle. There are the tried and true traditional tactics like...
You know when you search for a restaurant and google shares their address, website, hours and phone number? That's Google My Business. Small business owners have learned that claiming and customizing their Google My Business allows more foot...
If you have a website, then chances are you want to be found online with a simple Google search. Or perhaps you have a pay-per-click campaign and you want your ads to be shown over a competitor's. Either way, you'll need to know which keywords to...
The rise of UX web design has many marketers considering how their website visitors "use" a website and has really shaped the function of websites in recent years. However, with more than 19% of the US population having a disability,...
Social media is a great resource for all businesses because it allows them to not only get their messaging directly in front of their target market, but they're also able to engage with prospects and get immediate feedback. However, in today's...
Having a great website is essential if you want to be competitive in today's digital business landscape. For this reason, it's important that you audit your website periodically (ideally four times per year, depending on the size of your website)...
Extremely grateful, that's how I feel every time I think about my transition into the world of inbound marketing. It’s been a long journey; from getting my bachelor’s degree in marketing, to applying that knowledge to what were then my college...
Inbound marketing - you've heard a lot of buzz about it, but you may not be quite sure what inbound marketing means for your business. How are you supposed to tackle the inbound marketing challenge? What types of content do you really need for...