Digital Strategy Blog

Social media is a great resource for all businesses because it allows them to not only get their messaging directly in front of their target market, but they're also able to engage with prospects and get immediate feedback. However, in today's social media landscape, a business page's organic posts are often overlooked or ignored due to the sheer amount of over saturation in a person's newsfeed. 

That being said, if you want to use social media posts as a catalyst for business growth, it's important to understand the differences between organic and boosted posts. 

Having a great website is essential if you want to be competitive in today's digital business landscape. For this reason, it's important that you audit your website periodically (ideally four times per year, depending on the size of your website) to make sure your website is operating as smoothly and effectively as possible. A website audit involves a full analysis of all the factors that affect user experience and search engine visibility. The goal of a website audit is to identify where you can improve your website's performance, so you can ultimately convert more of your visitors.

Extremely grateful, that's how I feel every time I think about my transition into the world of inbound marketing. It’s been a long journey; from getting my bachelor’s degree in marketing, to applying that knowledge to what were then my college jobs and internships, to finally getting my foot in the door at a digital marketing agency.

Inbound marketing - you've heard a lot of buzz about it, but you may not be quite sure what inbound marketing means for your business. How are you supposed to tackle the inbound marketing challenge? What types of content do you really need for your business? If you're considering boosting your sales through inbound marketing, there are several key things you need to know. 

Today's digital marketing channels are wider than ever. You have the opportunity to reach a wide range of potential customers in a variety of different ways. Your customers are connected. They can find you on social media, check out your emails, and search for you as part of their regular search queries. 

Are you exercising consistency across all of those channels? 

Investing in your business can be expensive. Advertising campaigns can cost you thousands of dollars and even then there's no guarantee they'll be successful. Fortunately, there are quite a few free marketing strategies. These are ideal for both newer businesses with limited funding or established businesses trying to save money on expenses. Here are some of the top free ways to grow your business. 

Everybody knows that the market is changing at an unprecedented rate, with the increasing influence of technology, from internet to social media to smart devices. And for small business owners, that means that the playing field has just gotten more competitive—a lot more competitive.

True marketing is about creativity, finding ways to not only reach your audience so that you can tell them about your product and service, but to nurture relationships and create an unforgettable experience that will inspire them to tell their friends and keep them coming back for more.