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Digital Strategy Blog

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Zach Lemmer

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Recent Posts

Why Your Business Needs Google My Business

You know when you search for a restaurant and google shares their address, website, hours and phone number? That's Google My Business. Small business owners have learned that claiming and customizing their Google My Business allows more foot traffic. So, why should medium, large or Fortune 100 companies take advantage of this? 

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How to Do Your Own Keyword Research

If you have a website, then chances are you want to be found online with a simple Google search. Or perhaps you have a pay-per-click campaign and you want your ads to be shown over a competitor's. Either way, you'll need to know which keywords to target in order to optimize your organic search results or ad campaign.

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Is Your Website ADA Compliant?

The rise of UX web design has many marketers considering how their website visitors "use" a website and has really shaped the function of websites in recent years. However, with more than 19% of the US population having a disability, considerations for those users' experience on our websites should also be top of mind. There's also a law in place to protect their rights for access and usability of websites.

We have experience with public entities, like universities and charter schools, on the forefront of this website ADA compliance transition. This article is based on what we’ve learned about ADA compliance through those countless web designs, and is intended to help other website owners consider steps needed to comply with ADA regulations and usability.

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Organic vs Paid Social Media Posts

Social media is a great resource for all businesses because it allows them to not only get their messaging directly in front of their target market, but they're also able to engage with prospects and get immediate feedback. However, in today's social media landscape, a business page's organic posts are often overlooked or ignored due to the sheer amount of over saturation in a person's newsfeed. 

That being said, if you want to use social media posts as a catalyst for business growth, it's important to understand the differences between organic and boosted posts. 

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How to Conduct Your Own Website Audit

Having a great website is essential if you want to be competitive in today's digital business landscape. For this reason, it's important that you audit your website periodically (ideally four times per year, depending on the size of your website) to make sure your website is operating as smoothly and effectively as possible. A website audit involves a full analysis of all the factors that affect user experience and search engine visibility. The goal of a website audit is to identify where you can improve your website's performance, so you can ultimately convert more of your visitors.

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My 5 Biggest Takeaways After Transitioning into Inbound Marketing

Extremely grateful, that's how I feel every time I think about my transition into the world of inbound marketing. It’s been a long journey; from getting my bachelor’s degree in marketing, to applying that knowledge to what were then my college jobs and internships, to finally getting my foot in the door at a digital marketing agency.

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The Ins and Outs of Inbound Marketing

Inbound marketing - you've heard a lot of buzz about it, but you may not be quite sure what inbound marketing means for your business. How are you supposed to tackle the inbound marketing challenge? What types of content do you really need for your business? If you're considering boosting your sales through inbound marketing, there are several key things you need to know. 

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The Power of Consistency in Your Marketing Efforts

Today's digital marketing channels are wider than ever. You have the opportunity to reach a wide range of potential customers in a variety of different ways. Your customers are connected. They can find you on social media, check out your emails, and search for you as part of their regular search queries. 

Are you exercising consistency across all of those channels? 

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How to Market Your Business for Free

Investing in your business can be expensive. Advertising campaigns can cost you thousands of dollars and even then there's no guarantee they'll be successful. Fortunately, there are quite a few free marketing strategies. These are ideal for both newer businesses with limited funding or established businesses trying to save money on expenses. Here are some of the top free ways to grow your business. 

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What is SEO and Why Does Every Small Business Owner NEED It?

Everybody knows that the market is changing at an unprecedented rate, with the increasing influence of technology, from internet to social media to smart devices. And for small business owners, that means that the playing field has just gotten more competitive—a lot more competitive.

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