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DIGITAL STRATEGY BLOG


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Zach Lemmer

Zach Lemmer
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Recent Posts

How Johnny’s Backyard Saw a 13.73X ROI & Growth During COVID-19

See how this inbound marketing investment created a 13.73x return on investment for Johnny's Backyard, and helped them increase sales during a period of market volatility.

9 Tips to Increase SaaS Sales

What is SaaS? 

SaaS stands for software-as-a-service, which is synonymous with cloud based software. As our knowledge of software advances, so does innovation and the services that come with it. That is why now more than ever SaaS companies are...

3 School Marketing Tips to Increase Enrollment

Increasing enrollment numbers in education is no easy task. It’s best approached with a robust school marketing campaign that reaches students, parents, and educators from every angle. There are the tried and true traditional tactics like...

Why Your Business Needs Google My Business

You know when you search for a restaurant and google shares their address, website, hours and phone number? That's Google My Business. Small business owners have learned that claiming and customizing their Google My Business allows more foot...

How to Do Your Own Keyword Research

If you have a website, then chances are you want to be found online with a simple Google search. Or perhaps you have a pay-per-click campaign and you want your ads to be shown over a competitor's. Either way, you'll need to know which keywords to...

Is Your Website ADA Compliant?

The rise of UX web design has many marketers considering how their website visitors "use" a website and has really shaped the function of websites in recent years. However, with more than 19% of the US population having a disability,...

Organic vs Paid Social Media Posts

Social media is a great resource for all businesses because it allows them to not only get their messaging directly in front of their target market, but they're also able to engage with prospects and get immediate feedback. However, in today's...

How to Conduct Your Own Website Audit

Having a great website is essential if you want to be competitive in today's digital business landscape. For this reason, it's important that you audit your website periodically (ideally four times per year, depending on the size of your website)...

My 5 Biggest Takeaways After Transitioning into Inbound Marketing

Extremely grateful, that's how I feel every time I think about my transition into the world of inbound marketing. It’s been a long journey; from getting my bachelor’s degree in marketing, to applying that knowledge to what were then my college...

The Ins and Outs of Inbound Marketing

Inbound marketing - you've heard a lot of buzz about it, but you may not be quite sure what inbound marketing means for your business. How are you supposed to tackle the inbound marketing challenge? What types of content do you really need for...