One thing that COVID remote work reminded many of us of is how important our user experience and messaging is to our bottom lines. While staying safer at home, websites saw an increase in traffic. But how many companies were able to convert more leads with that increased traffic? Even more importantly, how many organizations did not even have an opportunity to convert leads on their website because it was not properly optimized?
We've talked before about the importance of website optimization for search, website user experience, and growth driven design strategies, but there is another aspect that is crucial and must occur before any tactical decisions are rolled out for successful campaigns.