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A good education is one of the most sought-after aspects of American child rearing. This year, we even saw parents indicted for the desire to get their children into the best schools. So, what about your school -- how do parents and students find your school and learn how it will provide the best education for their children? Well, via the internet of course! But how can you ensure they find you in the huge world wide web?
Well friends, that's what we are talking about today.
Increasing enrollment numbers in education is no easy task. It’s best approached with a robust school marketing campaign that reaches students, parents, and educators from every angle. There are the tried and true traditional tactics like canvassing neighborhoods and passing out flyers, but they have their obvious physical limitations.
If you’re somewhere in between a total beginner and a modest level of experience when it comes to your understanding of inbound fundamentals, HubSpot Academy’s Inbound course will definitely be worth your time. As someone with previous experience creating content (like blog posts and landing pages) for inbound marketing agencies, with more of an intuitive, loosey-goosey grasp on the core concepts but no clear definitions, this course gave me a lot of “a-ha” moments.
Please repeat after me...
This. Isn't. Field of Dreams.
Websites. Do. Not. Work. That. Way.
Great! Now that we've got that out of the way, we can talk about why just having a website is NOT a marketing plan.
As a business owner or marketing director, you likely know that an effective email marketing campaign can bolster your conversions and increase your sales. However, not all email marketing campaigns are created equal. If you are underwhelmed with the results of your email campaigns, then it is time to evaluate your email activity to find out why your efforts have not been productive. Below are eight mistakes you're likely making with your email marketing along with strategies to avoid those mistakes.
Picking the right CRM for your company is crucial. There are so many factors to consider. How much will this cost me? What are the contract terms? Can I customize layout and reporting? Will this integrate with other software that I use? What kind of customer support do they offer?
If you are in digital marketing you may have heard of the INBOUND conference held in Boston each year. It is kind of a big deal in our industry. This year there were over 30,000 people at the Boston Convention Center attending 377 sessions during the 4-day conference. That's A LOT of info! Here are some of our team's biggest takeaways and tips from INBOUND19.
One of the biggest marketing buzz (pun totally intended) words right now is "marketing automation". Everyone is starting to realize the benefits of getting things done without having to think about it - plus the elimination of human error is a nice benefit as well.
That's where one of HubSpot's most powerful tools comes into play - workflows. First, I want to start off by saying that I absolutely love workflows and love trying new things with workflows. We're all busy and any advantage we can give ourselves or anything that we can get off our plates is big.
The problem is that most HubSpot users that we meet aren't actually using HubSpot workflows to their full potential. So, let's take a look at six mistakes that many of you might be making with your workflows and how to correct them.
Welcome to wonderful world of HubSpot and Inbound Marketing! We are so happy to see you here, really!
HubSpot is a great tool for digital and inbound marketing, lead nurturing and of course customer relationship management. But with all these great tools in one compact software instance it can also be overwhelming!
Automation is the way of the future in almost every industry. In sales and marketing, email automation is vital as it allows you to reach the masses, and become more efficient in your outreach. However, reaching the masses does you no good if your emails don't get responses or clicks. So as you create or amend your HubSpot sequences, here are a few tips to keep in mind.
