If you're anything like me, you LOVE your phone and you're always on the lookout for the next best app whether it's in productivity, business, learning, gaming, finance, or anything else. I download far too many apps (wait...is that a thing?) and I've created my list of the 7 best apps that you need to download right now. Of course, I left off the obvious ones like Facebook, Twitter, Slack, Spotify, Credit Karma, and Uber because if you don't have these apps, you probably still have a flip phone. It's cool...no judgment here.
One of our favorite quotes (which happens to also be on our website homepage) is from HubSpot Co-Founder Brian Halligan (@bhalligan), "You can't out-spend the giants. But you can out-think, out-teach, and out-help them."
While almost every website has a "Sign up for our Newsletter" form, how many leads are actually being generated from that form? If you're like most businesses, the answer is probably not many. Forms like that have a very low conversion rate. The trick to generating leads online is giving something in return. Very few businesses have the following and content to get a visitor so excited about their business to sign up for their newsletter with a simple form like that. For almost every business, a form like that is one of the lowest converting calls-to-action.
In order to gain information from your visitors, you need to offer something in return. That is where high value content offers come in.
Well this is a loaded question and the answer is yes...
We are often asked, "So does HubSpot work? Should I use it?" And even though we are a HubSpot Partner Agency, the answer is not always yes. Not everyone is a good fit for HubSpot or for inbound marketing. It's different for every business, but that's not the answer that you really wanted, was it? I know that I hate when I click on a blog title that seems like it will answer the question that I have and then they give some vague "yes and no" answer like that. So, let us clarify a bit.
Writing blogs is something that we preach about to all of our clients, but writing for the sake of writing isn't effective. It's also ineffective making mistakes with the content within your blog posts. In order to have a blog (and specific posts) that help you generate leads online, you've got to make sure that your blog posts are solid from top to bottom.
What does that mean though? What items are you potentially missing when writing blogs? Let's take a look at the anatomy of an effective blog post and how each section should be done in order to get the SEO benefits of the post which will help you generate more leads!
Your digital strategy should run everything in your online marketing campaign. It should educate new employees, it should evaluate the effectiveness of prior campaigns, and it should guide all decisions (related to your online marketing) into the future. Essentially, it's your marketing bible.
Many businesses talk about their digital marketing strategy without actually having one, or only having pieces of one. For a strategy to be successful it has to be honest, realistic, and it has to change over time to adapt to the market, the business, your customers, and campaign success or failure.
So, does your strategy have everything in it that you need? Let's take a look at the key points that should be evaluated and included in your official strategy.
As a successful fitness business owner (and we know you are!), you know that you want to grow your business. I mean...when you're passionate about helping people achieve their health and wellness goals, there's nothing too big and there are never too many people, am I right? But what's the best way to go about growing your business? Where should you focus your efforts in order to see that growth and be able to help more people? Well...if you've landed on this blog, you probably already know that digital marketing is a great way to do both of those things.
Unfortunately digital marketing is not easy and it does require a lot of thought, work, and experimentation to get it right. It's really easy to invest a lot of resources and money into digital marketing and not see any tangible return or not understand whether you're seeing a tangible return or not. In fact, a study by Smart Insights found that 47 percent of businesses are doing digital marketing without a clear strategy. That said, you really can't afford to just throw some random content out into the world and hope it sticks! That is not the most effective or efficient way to go about marketing your business. Instead, you want to be strategic about your efforts. And being strategic means starting with a solid strategy that you can use for all of your digital marketing.
Still not convinced? Here are 6 reasons you NEED a digital strategy for your fitness business.
It's no secret that content is one of the most effective forms of marketing. The fact of the matter is that consumers are doing a TON of research on their own before reaching out to companies for more information. In fact, 57% of the sales process is actually complete before a prospect ever reaches out to a salesperson! This is because we, as consumers, have access to so much information that we feel there's a lot we can do on our own prior to contacting a company. Although it might be concerning, this is no different for businesses in the legal space. When a person is faced with a legal issues, oftentimes the first place they'll go to learn more information is Google. Not only do you, as a law firm, want to make sure that person finds your firm to work with, you also want to make sure that they're getting the best information available so they don't end up ultimately hurting their case. Content marketing is a great way to do both of those things! While blogs, social media, website design, and email marketing can be very valuable tools for legal marketing, one of our favorite content tactics for lawyers specifically are high value content offers. Let's take a look at why and how it can help your firm.
We have now been a HubSpot Partner Agency for about eighteen months, and it's been one heck of a whirlwind. When we started with HubSpot, we really didn't think that inbound was as intensive of an undertaking as it would prove to be. See, we were already performing and executing on all kinds of inbound marketing tactics - website design, search engine optimization, blogging, social media, email marketing, and even landing pages and analytics. So, this inbound thing was just a nice way of wrapping it all up together, right? Eh...not exactly.