Whew. What a ride. Today is our seven year anniversary and it may or may not feel like it's been approximately 107 years. Today I took some time to think about where we came from, who we are, the struggles and successes along the way, and where we want to go over the next seven years. What a ride it has been and I can't wait to see what's next!
Technology is a competitive industry. As a software company, gaining and holding onto attention online can feel like trying to catch a fish with your bare hands. This is a problem when your customers are looking to you to solve their software problems and be a technical thought leader in your field. A software marketing strategy can polish up your digital presence and ensure your customers can trust you as a tech-savvy industry expert.
Let's face it - we all use HubSpot differently. And since HubSpot is such a vast tool with the CRM, Marketing Hub, Sales Hub, Service Hub, and CMS Hub, it's easy to get lost.
For many of your team members, a lot of the tools may not be necessary. If you have a team member that is strictly focused on CMS development, for example, they don't need to see all the different marketing, CRM, sales, and service stuff when they first login. They just want to get right into the HubDB (or some other development page).
Well now you can set your home page depending on what you want to see when you login. No more just automatically going to the Marketing Dashboard and then having to navigate to the page you would have rather started on.
Data is only useful if it's accurate. And one of the biggest mistakes that we see companies make with their reporting is that they don't exclude internal IP (internet protocol) addresses from their reporting. This means that whenever someone from your own company comes to your website, it's being counted as a new website session. Having your team utilize your website is definitely a good practice (and likely means that you have created a useful website), but we don't want to report on those people because they are not prospects. There is no chance they ever turn into a customer. Here's how you can eliminate this reporting error.
If you sell to or market to Fortune 500 and larger companies, you may be seeing that when you send a marketing email to multiple contacts within a company all of them are being opened at the same time or even clicked at the same time. Oftentimes this can mean that security bots are causing false opens and clicks before the email is even delivered to its intended contact. If you want to have clean data and accurate reporting on your email marketing campaigns, you need to filter out those bot activities. Here is how you can do just that in HubSpot.
Marketing is a hefty topic with many methodologies and best practices. It’s a world full of buzzwords like SEO (search engine optimization), PPC (pay-per click advertising), click-through rate, inbound vs. outbound, and lots more. And with our world becoming increasingly more digital, it’s an area of focus your business needs to be paying attention to.
When we first started utilizing HubSpot and became a HubSpot Partner Agency in 2015, HubSpot looked a lot different. The platform itself looked and functioned differently, there was no Sales Hub or Service Hub, and the HubSpot CMS was known as the HubSpot COS (and was really an afterthought).
Needless to say, a lot has changed in the last six years. And it seems like more and more is changing by the day with HubSpot. Earlier in 2020, HubSpot rolled out themes. It was a monumental shift in the way the HubSpot CMS functioned as well as how things like landing pages, thank you pages, and blogs were built and managed.
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Inbound marketing uses digital assets to attract prospects to a website or landing page with the goal of converting visitors into leads that can be nurtured throughout a marketing and sales funnel. Typically, this is achieved through content marketing campaigns focused on educating prospective customers through high value content pieces which are accompanied by landing pages, thank you pages, and calls-to-action. Once a prospect enters their information into a company’s database, the company can nurture them through the various stages of the buyer’s journey with the end goal of a closed sale.
Making a software decision as a business is a big process. There’s a lot to consider and research as you determine what company and services will best meet the needs of your business. Most organizations are looking for a tool and team that can streamline your day-to-day responsibilities and help you reach your goals. HubSpot and a HubSpot Solutions Partner may be your answer.
The holiday season is finally upon us. After the 853 months so far in 2020 (or maybe it just feels like that many), we're finally in the last month of the weirdest year on record. The good news is, it's also the happiest month of the year!
I don't know about you, but I look forward to December every year. It's all the lights, gift giving, food, family, friends, and general cheer that surrounds this month that gets me excited. For a lot of businesses though, the thing that really makes them excited about this time of the year is sales. And with 2020 shutting down so much of our in-person activities (like shopping), we are sure to see a gigantic uptick in online shopping this holiday season. In fact, online sales are expected to spike 25% - 35% this holiday season and reach up to nearly $200 billion! That's why it's time to add a holiday HubSpot chatbot to make your user experience exceptional.
