As a new member of the HIVE, part of my onboarding process has been earning relevant certifications from HubSpot Academy. I’m a new copywriter on the team, and while I’ve been working in marketing for the last five years, I’m new to HubSpot. Let the certifications begin!
Since I started our business in 2014, we have been on team WordPress. Just like many other businesses and agencies out there, we gravitated towards WordPress because it's so well known, fairly easy to use, super customizable, and there are approximately a zillion plugin options to help accomplish whatever you want your website to do. We've gone through a few different iterations of our website over the last six and a half years and each of them has been a new WordPress site...until this one.
As we've shared previously, PR can also be used as an inbound marketing tactic. However, to earn the trust of journalist, you need to create releases that matter and will catch their attention. A key component is making sure your release includes the elements they'll expect while also thinking about inbound aspects that will also pull journalist and prospects to your site.
What is SaaS?
SaaS stands for software-as-a-service, which is synonymous with cloud based software. As our knowledge of software advances, so does innovation and the services that come with it. That is why now more than ever SaaS companies are on the rise. In order to keep up with the rising competition in this industry it is important to know the best practices for marketing your SaaS organization so that you can increase sales and ultimately grow your brand.
Your company has a great product. You’ve always known it, and the stellar reviews from satisfied customers only confirm it.
And yet, you feel like your online leads aren’t where they should be. Maybe they’re not even close.
Why not? You have a nice looking, functional website. A strong URL. You’re active with SEO and social media. What on Earth could be the problem?
The truth is, checking those boxes is merely the bare minimum for digital marketing in 2020. When it comes to your website, your company must consider the same thing it did when first developing that great product: user experience.
No matter the type of business you run, inbound marketing is likely among the most important components of your long-term success. The goal of this type of marketing is to attract new customers by creating content and experiences that are tailored directly to the needs and desires of these individuals. When implemented correctly, this strategy uses various types of pull marketing, which include blog posts, social media, content marketing, and search engine optimization.
Spring has sprung. Birds are chirping. Flowers have bloomed.
Unfortunately, we are stuck inside our homes this spring due to that retched Coronavirus.
However, if we look at the bright side, we now have more time on our hands. Something most of us honestly never thought we'd say. With this additional time at home, we're all trying to stay busy and be as productive as possible. One of the best things you can do for yourself and your business at a time like this is slow down to speed up. Take some time to review your data, improve your processes, and clean out your CRM and database.
The concept of evergreen content has been around for for decades, maybe centuries. The goal was to create marketing and public relations pieces that stood the test of time to maximize budgets. So how can such an archaic concept have relevance in this digital world? It is actually a critical component of inbound marketing strategy. Here's how and why it needs to be included in your strategy today.
Updated for 2020.
The best marketing campaigns of the past year all have one thing in common - they all did much more than just promote their brand.
The campaigns we love and that make the biggest impact make us think about the industry, the world at large, and our place in it. Global and national companies can do this easily, but it's important for smaller businesses to also think outside the box.