Everyone likes getting something for free and now is the time to give it to them. Like we've talked about in many of our blog posts including How to Use Calls-to-Action in Your Lead Nurturing Campaign, 8 Ideas to Generate More Leads Online Today, and 5 Reasons Your Content Marketing Strategy Sucks, if you had the best website ever created, but didn't give your visitors a reason or a way to become a lead, you might as well not even have a website.
But, getting someone to become a lead isn't as easy as just having a form on your site. You've got to provide your visitors with an offer that they want to take advantage of.