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DIGITAL STRATEGY BLOG


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10 Creative Marketing Ideas to Use in 2021

The best marketing campaigns of the past year all have one thing in common — they did much more than just promote their brand. The campaigns we love and that make the biggest impact make us think about the industry, the world at large, and our...

How to Use HubSpot: Enabling Cookies by Category for GDPR

What COVID-19 did to the world, GDPR did to the marketing world in 2018. It completely turned the marketing world upside down. Now, anytime you are capturing data from a contact in the European Union, you have to be transparent about what you're...

Where Our Digital Strategy Agency Came From & Where We're Going

Whew. What a ride. Today is our seven year anniversary and it may or may not feel like it's been approximately 107 years. Today I took some time to think about where we came from, who we are, the struggles and successes along the way, and where...

How a Software Marketing Strategy Boosts SaaS Demo Signups

Technology is a competitive industry. As a software company, gaining and holding onto attention online can feel like trying to catch a fish with your bare hands. This is a problem when your customers are looking to you to solve their software...

How to Use HubSpot: Setting Up Your Home Screen

Let's face it - we all use HubSpot differently. And since HubSpot is such a vast tool with the CRM, Marketing Hub, Sales Hub, Service Hub, and CMS Hub, it's easy to get lost. 

For many of your team members, a lot of the tools may not be...

How to Use HubSpot: Exclude IP Addresses

Data is only useful if it's accurate. And one of the biggest mistakes that we see companies make with their reporting is that they don't exclude internal IP (internet protocol) addresses from their reporting. This means that whenever someone from...

How to Use HubSpot: Filter Out Bot Activity for Clean Reporting

If you sell to or market to Fortune 500 and larger companies, you may be seeing that when you send a marketing email to multiple contacts within a company all of them are being opened at the same time or even clicked at the same time. Oftentimes...

6 Inbound Marketing Experts and Educators You Should Learn From

Marketing is a hefty topic with many methodologies and best practices. It’s a world full of buzzwords like SEO (search engine optimization), PPC (pay-per click advertising), click-through rate, inbound vs. outbound, and lots more. And with our...

What I Learned Building My First HubSpot Theme

When we first started utilizing HubSpot and became a HubSpot Partner Agency in 2015, HubSpot looked a lot different. The platform itself looked and functioned differently, there was no Sales Hub or Service Hub, and the HubSpot CMS was known as...

Inbound Marketing Strategy: Buyer's Journey Content to Nurture Leads

Inbound marketing uses digital assets to attract prospects to a website or landing page with the goal of converting visitors into leads that can be nurtured throughout a marketing and sales funnel. Typically, this is achieved through content...