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Global SaaS Company Partners with Denver Inbound Marketing Agency

DENVER, September 3, 2019 — TraceGains, a global SaaS company that specializes in helping the food and beverage industry with supply chain management and compliance, has partnered with a Denver inbound marketing agency for website and inbound marketing services. 

“We love partnering with local giants like TraceGains who also embrace the Colorado business style of work hard, play hard,” said Dustin Brackett, CEO and Founder of HIVE Digital Strategy, about the new partnership. “B2B companies sometimes struggle buying into inbound marketing. It’s always a pleasure to work with a company that understands the value of building their inbound leads through a great user experience.”

HIVE Digital Strategy has been contracted to provide inbound and digital marketing services, as well as HubSpot CMS updates, in conjunction with a Growth Driven Design (GDD) web model. GDD will monitor user data and allow HIVE to make changes within the HubSpot CMS that ensures the site attracts and functions optimally for potential and current food and beverage companies.

“Growth Driven Design is a new concept in website development and design that utilizes analytics to make informed decisions on how to build and update a website based on the best experience for users and potential customers,” explained Brackett. He continued explaining the new process, “Previously, websites were built with parameters and ideas from executive leadership, the web designer, or marketing manager. But typically none of those people are spending money with the company. Using analytics focused on how actual prospects and customers navigate and consume the website ensures the site is functioning in the best way for the customer — which of course leads to higher conversions and closed deals.”

HIVE Digital Strategy is a full-service Digital Inbound Marketing Agency in Denver, Colorado that has earned Gold partner status with HubSpot as well as being named a Top Digital Agency two years running. HIVE partners with B2B, B2C, and Nonprofit clients to improve their digital strategy, execution, lead generation, and customer acquisition processes through digital marketing, digital design, marketing automation, and public relations initiatives. 

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