Ask any business what their goals are for marketing and it's pretty likely that one of their goals is to increase traffic to their website. Heck, who doesn't want more eyes on their company?
We get it, but the "build it and they will come" gameplan usually ends in a nasty crash and burn. There is so much competition out there for our attention that we all have to prioritize what we look at online.
Plus, believe it or not, not all traffic is necessarily
GOOD traffic. We don't just want anyone on our site, we want people that could be potentially become a customer one day. If you're attracting the wrong traffic to your site, you might as well not have any traffic.
Here we will look at the tactics of inbound marketing services that we can use to attract
GOOD traffic to your website.