Investing in your business can be expensive. Advertising campaigns can cost you thousands of dollars and even then there's no guarantee they'll be successful. Fortunately, there are quite a few free marketing strategies. These are ideal for both newer businesses with limited funding or established businesses trying to save money on expenses. Here are some of the top free ways to grow your business.
True marketing is about creativity, finding ways to not only reach your audience so that you can tell them about your product and service, but to nurture relationships and create an unforgettable experience that will inspire them to tell their friends and keep them coming back for more.
If you've kept up with our blog, social media posts, or happened to bump into anyone from HIVE on the street, then you know that we're pretty passionate about the importance of blogging. Ok, we may be a bit obsessed. But, it's for good reason. We've seen tremendous results for clients that have embraced the beauty and power of a well thought out and executed blog.
Like we talked about in 7 Tips to Improve Your SEO Campaign Today, we live in an SEO world. If you can't be found online through search engines, you may as well not exist. Ok, well that may be a little extreme, but it is definitely a marketing tactic that can make or break your business. An SEO campaign really is vital to most businesses anymore.
Writing blogs is something that we preach about to all of our clients, but writing for the sake of writing isn't effective. It's also ineffective making mistakes with the content within your blog posts. In order to have a blog (and specific posts) that help you generate leads online, you've got to make sure that your blog posts are solid from top to bottom.
What does that mean though? What items are you potentially missing when writing blogs? Let's take a look at the anatomy of an effective blog post and how each section should be done in order to get the SEO benefits of the post which will help you generate more leads!
We've talked a lot about how blogging can be beneficial for your business. It not only serves to provide your customers and prospecitve customers with valuable information, it also helps bring more leads to your site and establishes you as a thought leader in your industry. But the fact of the matter is that blogging can be time-consuming and difficult especially if it isn't your full-time job or you have to, you know, run your actual business. So how can you reap the many benefits of blogging in a more efficient way? By using HubSpot's Marketing Software!
Before I jump into some of the great benefits of using HubSpot for blogging, I want to make sure that you, as reader are ready to take that next step with blogging. If you're still not sure if blogging is right for your business, check out our 5 Reasons Blogging For Business Is A MUST.
If you know you want to blog but aren't sure where to start, check out some of these helpful posts:
- 5 Steps to Amazing Blog Titles
- Blogging for People Who Hate Writing Blogs
- How to Start Writing Blogs That Will Positively Impact Your SEO
- Writing Blogs: 10 Mistakes to Avoid
For those of you who know for sure that you want to be blogging and have a pretty good idea of the things that need to happen for your blogs to be beneficial, read on to learn how HubSpot can make your blogging easier and more effective.
- 81% of US online consumers trust information and advice from blogs. (Source: BlogHer)
- Companies that blog have 97% more inbound links. (Source: Hubspot)
- 92% of companies who blog multiple times per day have acquired a customer from their blog. (Source: HubSpot)
- B2B marketers who use blogs generate 67% more leads than those that do not. (Source: InsideView)
- 81% of companies consider their blogs “useful,” “important,” or “critical”. (Source: Hubspot)
As a marketer, you're probably already aware of how important it is to write your blogs with SEO in mind. I've spent time explaining how to choose a keyword, where to place that keyword in your blog and how to make sure that you are doing everything necessary for Google (and other search engines...which exist...kind of) to know how to return your blog in it's search results and help people find your business. But all of these steps can feel incredibly overwhelming! There's so much to remember and make sure you're doing correctly! How can you possibly be expected to get it right every time?
Blogging is a commitment. It's a tactic that takes a lot of time, effort, research, and a talent for writing. Because there are so many barriers, it's a tactic that is really only used effectively by larger brands, professional bloggers, and businesses with a successful writer on staff. Well, we're here to tell you that you CAN do it and it CAN result in new customers for your business. Writing blogs isn't easy, but committing to it will only help your business grow.
Blogging is one of those tactics that businesses typically get behind 100% or that completely falls off and gets forgotten about. Let's take a look at 5 reasons your business should be getting behind blogging and the statistics to back it up!
As we've talked about in the past, blogging is an incredibly important digital marketing tactic. According to research from our partners at HubSpot, companies who blog regularly generate nearly 2.5x more leads than companies who do not blog.
However, a blog cannot stand alone. Think about it in terms of the age old phrase, "if a tree falls in the woods and no one is around to hear it, does it make a sound?" If you write a blog and no one can find it, does it make a noise? Does it matter? Is it worth your time? No! If you write a blog and no one reads it, then it's not a valuable resource for your prospects and it's not a good use of your time. But if there's no one reading your blog, that's not their fault, it's yours. In addition to writing blogs, you have to promote them and help people find them. So how do you help your prospects find your blog? Let's look at 4 ways: