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Digital Strategy Blog

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How to Build a Blog Following

Many businesses will eventually journey into the world of blogging, but there are two big reasons that it can fall flat - 1. they can't keep up with the time commitment and 2. they get discouraged and give up. It's fairly easy to get discouraged with blogging because it's not an immediate fix. If you are only looking for an immediate fix you'd be much better off utilizing pay-per-click advertising than blogging. Blogging is meant to be part of a longer term strategy that provides your visitors with educational and entertaining content that helps establish your brand as an authority in your industry. 

One of the most discouraging things about blogging can be the struggle of building a following. Let's take a look at a few tips on how to build a blog following for your business!

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Writing Blogs: 10 Mistakes To Avoid

So you've finally decided to start blogging. Maybe you've realized that content really is king or maybe you've just read so many of our blog posts about it that you've decided to find out what the fuss is about. ;)
No matter what the reason is, you're making a great decision. One thing to understand is that not all blogging is created equal. Just having a blog is not a sound strategy. We have compiled a list of ten common mistakes to avoid when writing blogs for your business.
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How to Start Writing Blogs That Will Positively Impact Your SEO

Chances are you've come across this post because you already understand how important it is to be writing blogs for your business (If you're not convinced yet, check out Dustin's post: 5 Reasons Blogging For Business Is A Must) and now you're ready to get started. But before you jump into blogging, let's make sure you're going to get the most out of your writing time. 

Blogging for the sake of blogging will impact your search ranking with Google because Google's algorithm values new content and new pages but there are additional steps you have to take to fully optimize your blogs and ensure they are positively impacting your SEO.

Let's take a look at what additional steps you need to take to optimize your blogs for SEO: 

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Blogging for People Who Hate Writing Blogs

We've talked a lot about blogging in the HIVE blog. We've covered everything from why blogging for your business is crucial to how to ensure your brand voice comes through in your blogs. If you've missed some of these past topics, be sure to check them out:

But what if you hate writing, or even just hate blogging. What then? How do you blog if you hate writing blogs? Well the good news is that we have some great tips and tricks to help you navigate the increasingly important world of blogging even if it's not necessarily your thing. After all, companies that blog regularly generate almost 2x more leads than companies who don't. So you really can't afford to avoid blogging.

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5 Steps to Amazing Blog Titles

A good writer is supposed to be able to grab their reader in a matter of seconds. Well, with your blog title, you've not only got to catch readers' attention, but also the attention of search engines. Your title has to be searchable and be focused around information that people are searching for in order to be successful.
So often we see businesses try to be really cute and clever with their blog titles without giving a second thought to the searchability of the title or we see businesses on the other side of the spectrum that put out titles that are not interesting at all. No one is going to click on a title that doesn't interest them. The trick is to combine solid research and keywords with an interesting title that people will want to click on.
Let's dive in and look at five steps to effective and amazing blog titles!
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Writing Blogs and the Importance of Brand Voice and Authenticity

We're big fans of blogging here at HIVE, if you hadn't already noticed. And it's not just because we like to talk and have a lot of things to share with the world (though of course that has something to do with it). We also feel strongly that blogging is a crucial inbound tactic for identifying your company as a thought leader in your industry and serving to engage with your prospects and eventually help convert them into leads and eventually customers.

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5 Reasons Blogging For Business Is A MUST

One of the questions that we run into frequently is "does blogging really matter?".
Every time we get this question, we have to hold ourselves up so we don't fall out of our chairs. The short answer, HECK YES!
Blogging has been proven to be one of the most valuable marketing activities that a business can do. The biggest problem with blogging for business is that it does take time, creativity, and substantial effort. It's traditionally been one of the easiest marketing activities to let fall off because of the effort and time necessary to create a great blog post. Here are five reasons keeping up with your blog is a must!
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