Many businesses will eventually journey into the world of blogging, but there are two big reasons that it can fall flat - 1. they can't keep up with the time commitment and 2. they get discouraged and give up. It's fairly easy to get discouraged with blogging because it's not an immediate fix. If you are only looking for an immediate fix you'd be much better off utilizing pay-per-click advertising than blogging. Blogging is meant to be part of a longer term strategy that provides your visitors with educational and entertaining content that helps establish your brand as an authority in your industry.
One of the most discouraging things about blogging can be the struggle of building a following. Let's take a look at a few tips on how to build a blog following for your business!