We've talked a lot about blogging in the HIVE blog. We've covered everything from why blogging for your business is crucial to how to ensure your brand voice comes through in your blogs. If you've missed some of these past topics, be sure to check them out:
- 5 Reasons Blogging for Business is a Must
- Writing Blogs and the Importance of Brand Voice and Authenticity
- 5 Steps to Amazing Blog Titles
- Character Count 101: Your Guide to Optimal Content Lengths
But what if you hate writing, or even just hate blogging. What then? How do you blog if you hate writing blogs? Well the good news is that we have some great tips and tricks to help you navigate the increasingly important world of blogging even if it's not necessarily your thing. After all, companies that blog regularly generate almost 2x more leads than companies who don't. So you really can't afford to avoid blogging.
Here at HIVE, we often have to field questions about the ideal character count for any given type of content. And this is a completely valid question. We all know that content is crucial for so many reasons but it can't do it's job unless your prospects are willing to consume it. And developing content that is a digestible length is an important component of ensuring it will be consumed. Now, I'll admit, there is not a one-size-fits-all solution for any type of content. A lot of it depends on your industry, the complexity of what you're offering and your audience. But there are some benchmarks that serve as great starting places for you to determine what will work best for you.