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Digital Strategy Blog

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Beyond Writing Blogs: How to Promote Your Blog Posts

As we've talked about in the past, blogging is an incredibly important digital marketing tactic. According to research from our partners at HubSpot, companies who blog regularly generate nearly 2.5x more leads than companies who do not blog.  

However, a blog cannot stand alone. Think about it in terms of the age old phrase, "if a tree falls in the woods and no one is around to hear it, does it make a sound?" If you write a blog and no one can find it, does it make a noise? Does it matter? Is it worth your time? No! If you write a blog and no one reads it, then it's not a valuable resource for your prospects and it's not a good use of your time. But if there's no one reading your blog, that's not their fault, it's yours. In addition to writing blogs, you have to promote them and help people find them. So how do you help your prospects find your blog? Let's look at 4 ways:

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How to Build a Blog Following


Many businesses will eventually journey into the world of blogging, but there are two big reasons that it can fall flat - 1. they can't keep up with the time commitment and 2. they get discouraged and give up. It's fairly easy to get discouraged with blogging because it's not an immediate fix. If you are only looking for an immediate fix you'd be much better off utilizing pay-per-click advertising than blogging. Blogging is meant to be part of a longer term strategy that provides your visitors with educational and entertaining content that helps establish your brand as an authority in your industry. 

One of the most discouraging things about blogging can be the struggle of building a following. Let's take a look at a few tips on how to build a blog following for your business!

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Writing Blogs: 10 Mistakes To Avoid

So you've finally decided to start blogging. Maybe you've realized that content really is king or maybe you've just read so many of our blog posts about it that you've decided to find out what the fuss is about. ;)
 
No matter what the reason is, you're making a great decision. One thing to understand is that not all blogging is created equal. Just having a blog is not a sound strategy. We have compiled a list of ten common mistakes to avoid when writing blogs for your business.
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Blogging for People Who Hate Writing Blogs


We've talked a lot about blogging in the HIVE blog. We've covered everything from why blogging for your business is crucial to how to ensure your brand voice comes through in your blogs. If you've missed some of these past topics, be sure to check them out:

But what if you hate writing, or even just hate blogging. What then? How do you blog if you hate writing blogs? Well the good news is that we have some great tips and tricks to help you navigate the increasingly important world of blogging even if it's not necessarily your thing. After all, companies that blog regularly generate almost 2x more leads than companies who don't. So you really can't afford to avoid blogging.

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Character Count 101: Your Guide to Optimal Content Lengths


Here at HIVE, we often have to field questions about the ideal character count for any given type of content. And this is a completely valid question. We all know that content is crucial for so many reasons but it can't do it's job unless your prospects are willing to consume it. And developing content that is a digestible length is an important component of ensuring it will be consumed. Now, I'll admit, there is not a one-size-fits-all solution for any type of content. A lot of it depends on your industry, the complexity of what you're offering and your audience. But there are some benchmarks that serve as great starting places for you to determine what will work best for you.  

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5 Steps to Amazing Blog Titles

A good writer is supposed to be able to grab their reader in a matter of seconds. Well, with your blog title, you've not only got to catch readers' attention, but also the attention of search engines. Your title has to be searchable and be focused around information that people are searching for in order to be successful.
 
So often we see businesses try to be really cute and clever with their blog titles without giving a second thought to the searchability of the title or we see businesses on the other side of the spectrum that put out titles that are not interesting at all. No one is going to click on a title that doesn't interest them. The trick is to combine solid research and keywords with an interesting title that people will want to click on.
 
Let's dive in and look at five steps to effective and amazing blog titles!
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