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DIGITAL STRATEGY BLOG


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How to Use Customer Data to Fuel Your Lead Generation Strategy

One thing that COVID remote work reminded many of us of is how important  our user experience and messaging is to our bottom lines. While staying safer at home, websites saw an increase in traffic. But how many companies were able to convert more...

Software Marketing Strategy: 3 Content Creation Tips for SaaS

Content is an integral part of an effective software marketing strategy. Software as a service (SaaS) organizations should be creating content like any other business to improve SEO, drive engagement on your website, and move leads along your...

5 Reasons Why Buyer Personas Are Important for Your Inbound Marketing

Personas take your target demographics deeper and help you understand not only WHO your customer is but also HOW to talk to them. When you understand their motivations, you can more easily speak to your customer's questions, desires, and needs in...

How to Rethink Your University Marketing Campaigns

Higher education has pivoted, or at least created additional peripheral degree offerings, based on the digitally advanced mindset of today's students. Just like the publishing industry or marketing industry has seen in the past decade, students...

The Best SaaS Marketing Strategies

The software as a service (SaaS) industry has boomed over the last few years, shaking up every part of the business world. But anyone who's in the industry knows that carving out your space is harder than it looks. SaaS marketing is an entirely...

Rethinking Your University Marketing Campaigns

With student retention declining and enrolled students demanding new course delivery options, marketers are under an increasing amount of pressure to attract prospective students. But as we know, doing the same things as before will not get new...

How to Use HubSpot to Build Your Fitness Brand

Thanks to a combination of social media, soaring health insurance costs, and affordable access to lifestyle tech devices, the health and fitness industry is booming. I mean seriously booming. Over the past decade in the U.S. alone, the $30...

Selling Salt to a Slug is a Bad Strategy - Enter Buyer Personas

If you're in sales, you've likely had a slow period before. A tough month, a brutal quarter, or just an absolutely abysmal year. When I reflect back on my own personal career in sales, I've hit multiple slow times, where I feel like I'm grinding,...

The Ins and Outs of Inbound Marketing

Inbound marketing - you've heard a lot of buzz about it, but you may not be quite sure what inbound marketing means for your business. How are you supposed to tackle the inbound marketing challenge? What types of content do you really need for...

What is Inbound Marketing and Why do You Need It?

True marketing is about creativity, finding ways to not only reach your audience so that you can tell them about your product and service, but to nurture relationships and create an unforgettable experience that will inspire them to tell their...