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DIGITAL STRATEGY BLOG


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Facebook Ads vs. Instagram Ads: When to Use Each

Small business owners know that harnessing the power of social media to advertise their products and services is not optional in any contemporary marketplace.

4 Digital Marketing Ideas to Increase Leads & Customers

What could every business (regardless of whether they're B2B, B2C, or nonprofit) use more of? Leads and customers, of course! That's where marketing and digital marketing come into play, but in today's crowded market, it's getting harder and...

Why You NEED a Digital Strategy for Your Fitness Marketing

As a successful fitness business owner (and we know you are!), you know that you want to grow your business. I mean...when you're passionate about helping people achieve their health and wellness goals, there's nothing too big and there are never...

The Importance of Creating Buyer Personas

Since we began working with HubSpot as a Partner Agency, our eyes have really been opened to the power of establishing well thought out and reliable buyer personas. We all want to target and talk directly to our target market, but in general,...

Creating Personas: What Are They and How Do I Develop One?

One of the biggest benefits of digital marketing is the ability to target and segment your audience. Gone are the days of posting a billboard on I-25 hoping you are reaching your target audience. Instead, say hello to the days of robust targeting...