There are a lot of moving parts to digital marketing and creating content. There is no magic bullet to creating great content, but there are definitely rules that you should be following in order to show up correctly and increase engagement. Character count comes up a lot with digital marketing, but it's usually only a big deal when you're talking about Twitter. Yes everyone knows that you're very restricted with your character count when it comes to tweeting, but character count has a major impact on many other parts of digital marketing. Let's take a look at some best practices for character count across your digital marketing.