As the world continues to evolve, so does the way that we use technology and websites. Consumers are less reliant on sales people than they've ever been and that's only going to become more and more true in the coming months and years. Consumers are doing their own research. They're making decisions before talking to your business. They're judging your solutions, products, services, etc. before you have the chance to sell them.
In fact, by 2020 it is estimated that 85% of consumers will engage with businesses without ever interacting with another human being [Gartner].
So how do you go about growing your business, increasing sales, and engaging your prospects if they don't actually talk to you?