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Digital Strategy Blog

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Digital Marketing Trends: What to Adopt & Ditch in 2020

The end of the year can be viewed as a hectic time to cram in last-minute responsibilities and check off boxes on your to-do list, but it can also present the perfect time to pause and reflect on the past twelve months of ups, downs, and constant learning. 

Here at HIVE, we’ve been winding down 2019 by looking back on the marketing trends that brought us tons of success and others that were more of a whomp-whomp feeling. We enlisted the help of some other digital marketing specialists to create a list of which marketing trends are worth bringing into 2020 and which ones should be left in the dust. 

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HubSpot Tips: How to Build Your Own HubSpot Chatbot

As the world continues to evolve, so does the way that we use technology and websites. Consumers are less reliant on sales people than they've ever been and that's only going to become more and more true in the coming months and years. Consumers are doing their own research. They're making decisions before talking to your business. They're judging your solutions, products, services, etc. before you have the chance to sell them.

In fact, by 2020 it is estimated that 85% of consumers will engage with businesses without ever interacting with another human being [Gartner].

So how do you go about growing your business, increasing sales, and engaging your prospects if they don't actually talk to you?

Enter chatbots.

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