There are a lot of moving parts to digital marketing and creating content. There is no magic bullet to creating great content, but there are definitely rules that you should be following in order to show up correctly and increase engagement. Character count comes up a lot with digital marketing, but it's usually only a big deal when you're talking about Twitter. Yes everyone knows that you're very restricted with your character count when it comes to tweeting, but character count has a major impact on many other parts of digital marketing. Let's take a look at some best practices for character count across your digital marketing.
As we've talked about in the past, blogging is an incredibly important digital marketing tactic. According to research from our partners at HubSpot, companies who blog regularly generate nearly 2.5x more leads than companies who do not blog.
However, a blog cannot stand alone. Think about it in terms of the age old phrase, "if a tree falls in the woods and no one is around to hear it, does it make a sound?" If you write a blog and no one can find it, does it make a noise? Does it matter? Is it worth your time? No! If you write a blog and no one reads it, then it's not a valuable resource for your prospects and it's not a good use of your time. But if there's no one reading your blog, that's not their fault, it's yours. In addition to writing blogs, you have to promote them and help people find them. So how do you help your prospects find your blog? Let's look at 4 ways:
We all know that business. You know...the one that tries to sell you something with every single post. Every day is a new special. A new reason to buy something from them. OMG.
We all hate them.
Social Media Marketing is more than this. Remember that first word in this marketing tactic? Yeah...SOCIAL. As in being social, engaging with your fans, being part of the community. So many businesses get caught up in the last word. MARKETING. Yes, you and your business are probably on social media for marketing purposes, but it's more than that.
Want to know the easiest way to lose a follower or to get tuned out by your followers? Try to sell them with every post.
Our 80/20 Rule will help you avoid losing followers, help you actually gain followers, and in the end your sales posts will be much more successful. Let's take a look...
Podcasting, originally called "audioblogging" began in the 1980s but didn't really hit it's stride until 2005 when Apple added the ability to download podcasts to iTunes. In the early 2010s, it seemed like podcasting might be fizzling out into a thing of the past. A lot of us (myself included) claimed it was dead. But we were wrong. Podcasting is seeing a resurgence in popularity (thanks in large part to the success of Serial) and is bigger than it's ever been. And I, for one, am totally on the podcasting bandwagon.
There are tons of genres of podcasts out there but, being the marketing junkies we are at HIVE, I wanted to introduce you to some of the best marketing podcasts. The list below contains hours of marketing news and insights that can serve to help you become a better marketer. And most of these shows have commute length episodes perfect for filling your morning drive.
Chances are you've come across this post because you already understand how important it is to be writing blogs for your business (If you're not convinced yet, check out Dustin's post: 5 Reasons Blogging For Business Is A Must) and now you're ready to get started. But before you jump into blogging, let's make sure you're going to get the most out of your writing time.
Blogging for the sake of blogging will impact your search ranking with Google because Google's algorithm values new content and new pages but there are additional steps you have to take to fully optimize your blogs and ensure they are positively impacting your SEO.
Let's take a look at what additional steps you need to take to optimize your blogs for SEO:
We've talked a lot about blogging in the HIVE blog. We've covered everything from why blogging for your business is crucial to how to ensure your brand voice comes through in your blogs. If you've missed some of these past topics, be sure to check them out:
- 5 Reasons Blogging for Business is a Must
- Writing Blogs and the Importance of Brand Voice and Authenticity
- 5 Steps to Amazing Blog Titles
- Character Count 101: Your Guide to Optimal Content Lengths
But what if you hate writing, or even just hate blogging. What then? How do you blog if you hate writing blogs? Well the good news is that we have some great tips and tricks to help you navigate the increasingly important world of blogging even if it's not necessarily your thing. After all, companies that blog regularly generate almost 2x more leads than companies who don't. So you really can't afford to avoid blogging.
Here at HIVE, we often have to field questions about the ideal character count for any given type of content. And this is a completely valid question. We all know that content is crucial for so many reasons but it can't do it's job unless your prospects are willing to consume it. And developing content that is a digestible length is an important component of ensuring it will be consumed. Now, I'll admit, there is not a one-size-fits-all solution for any type of content. A lot of it depends on your industry, the complexity of what you're offering and your audience. But there are some benchmarks that serve as great starting places for you to determine what will work best for you.
We're big fans of blogging here at HIVE, if you hadn't already noticed. And it's not just because we like to talk and have a lot of things to share with the world (though of course that has something to do with it). We also feel strongly that blogging is a crucial inbound tactic for identifying your company as a thought leader in your industry and serving to engage with your prospects and eventually help convert them into leads and eventually customers.
As you’re probably aware, we love content here at HIVE. We love creating it, we love reading it, we love sharing it but most of all, we love what it can do to help your customers find you and develop those qualified leads.
And there are so many reasons to join the content revolution! Here are just a few of our favorite current stats on the state of content: