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DIGITAL STRATEGY BLOG


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How to Write a White Paper: 5 Essential Steps

If you've read much of our content, you know that we're big believers in high value content and some of the most powerful pieces of high value content are white papers. White papers are great tools to generate new leads and educate your...

Generating Leads Online: Why You Need High Value Content

While almost every website has a "Sign up for our Newsletter" form, how many leads are actually being generated from that form? If you're like most businesses, the answer is probably not many. Forms like that have a very low conversion rate. The...

4 Ways Law Firms Can Benefit from High Value Content Offers

 It's no secret that content is one of the most effective forms of marketing. The fact of the matter is that consumers are doing a TON of research on their own before reaching out to companies for more information. In fact, 57% of the sales...

4 Holiday Campaign Ideas to Sell More this Holiday Season

I know what you're thinking, "DUDE! It's only September! I'm not ready to start thinking about snow and the holidays!". Well, unfortunately, it's time to start thinking about it. The companies that perform the best during the holidays are the...

Writing Great Content - The Perfect Character Count

There are a lot of moving parts to digital marketing and creating content. There is no magic bullet to creating great content, but there are definitely rules that you should be following in order to show up correctly and increase engagement....

Social Media Content Creation: The 80/20 Rule

We all know that business. You know...the one that tries to sell you something with every single post. Every day is a new special. A new reason to buy something from them. OMG.

We all hate them. 

Social Media Marketing is more than this....

5 of the Best Marketing Podcasts for Your Commute

Podcasting, originally called "audioblogging" began in the 1980s but didn't really hit it's stride until 2005 when Apple added the ability to download podcasts to iTunes. In the early 2010s, it seemed like podcasting might be fizzling out into a...

How to Start Writing Blogs That Will Positively Impact Your SEO

Chances are you've come across this post because you already understand how important it is to be writing blogs for your business (If you're not convinced yet, check out Dustin's post: 5 Reasons Blogging For Business Is A Must) and now you're...

Blogging for People Who Hate Writing Blogs

We've talked a lot about blogging in the HIVE blog. We've covered everything from why blogging for your business is crucial to how to ensure your brand voice comes through in your blogs. If you've missed some of these past topics, be sure to...

Character Count 101: Your Guide to Optimal Content Lengths

Here at HIVE, we often have to field questions about the ideal character count for any given type of content. And this is a completely valid question. We all know that content is crucial for so many reasons but it can't do it's job unless your...