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Digital Strategy Blog

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Social Media Content Creation: The 80/20 Rule


We all know that business. You know...the one that tries to sell you something with every single post. Every day is a new special. A new reason to buy something from them. OMG.

We all hate them. 

Social Media Marketing is more than this. Remember that first word in this marketing tactic? Yeah...SOCIAL. As in being social, engaging with your fans, being part of the community. So many businesses get caught up in the last word. MARKETING. Yes, you and your business are probably on social media for marketing purposes, but it's more than that. 

Want to know the easiest way to lose a follower or to get tuned out by your followers? Try to sell them with every post.

Our 80/20 Rule will help you avoid losing followers, help you actually gain followers, and in the end your sales posts will be much more successful. Let's take a look...

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5 Reasons Why Buyer Personas Are Important for Your Business

If you read one of my recent blog posts titled Creating Personas: What Are They and How Do I Develop One, you should now understand what a buyer persona is and how we create one. If you haven't read that and you don't already understand buyer personas, taking a look at it before reading any further here would probably help you understand these theories a little better.

If you already have a good understanding of what they are and how to create one, now you might be wondering why buyer personas are important for you and how they can help your business. At it's most basic, understanding your customer will help you better understand how to sell your product or service. By understanding who your customer is, what they value, etc. you will understand them and how you can fit into their life. There are five overall ways that developing a buyer persona for your ideal customer can help you better sell to them. Let's look at each item separately and then address how they can all work together.

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5 of the Best Marketing Podcasts for Your Commute

Podcasting, originally called "audioblogging" began in the 1980s but didn't really hit it's stride until 2005 when Apple added the ability to download podcasts to iTunes. In the early 2010s, it seemed like podcasting might be fizzling out into a thing of the past. A lot of us (myself included) claimed it was dead. But we were wrong. Podcasting is seeing a resurgence in popularity (thanks in large part to the success of Serial) and is bigger than it's ever been. And I, for one, am totally on the podcasting bandwagon. 

There are tons of genres of podcasts out there but, being the marketing junkies we are at HIVE, I wanted to introduce you to some of the best marketing podcasts. The list below contains hours of marketing news and insights that can serve to help you become a better marketer. And most of these shows have commute length episodes perfect for filling your morning drive.

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How to Start Writing Blogs That Will Positively Impact Your SEO


Chances are you've come across this post because you already understand how important it is to be writing blogs for your business (If you're not convinced yet, check out Dustin's post: 5 Reasons Blogging For Business Is A Must) and now you're ready to get started. But before you jump into blogging, let's make sure you're going to get the most out of your writing time. 

Blogging for the sake of blogging will impact your search ranking with Google because Google's algorithm values new content and new pages but there are additional steps you have to take to fully optimize your blogs and ensure they are positively impacting your SEO.

Let's take a look at what additional steps you need to take to optimize your blogs for SEO: 

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Blogging for People Who Hate Writing Blogs


We've talked a lot about blogging in the HIVE blog. We've covered everything from why blogging for your business is crucial to how to ensure your brand voice comes through in your blogs. If you've missed some of these past topics, be sure to check them out:

But what if you hate writing, or even just hate blogging. What then? How do you blog if you hate writing blogs? Well the good news is that we have some great tips and tricks to help you navigate the increasingly important world of blogging even if it's not necessarily your thing. After all, companies that blog regularly generate almost 2x more leads than companies who don't. So you really can't afford to avoid blogging.

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Character Count 101: Your Guide to Optimal Content Lengths


Here at HIVE, we often have to field questions about the ideal character count for any given type of content. And this is a completely valid question. We all know that content is crucial for so many reasons but it can't do it's job unless your prospects are willing to consume it. And developing content that is a digestible length is an important component of ensuring it will be consumed. Now, I'll admit, there is not a one-size-fits-all solution for any type of content. A lot of it depends on your industry, the complexity of what you're offering and your audience. But there are some benchmarks that serve as great starting places for you to determine what will work best for you.  

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Writing Blogs and the Importance of Brand Voice and Authenticity

We're big fans of blogging here at HIVE, if you hadn't already noticed. And it's not just because we like to talk and have a lot of things to share with the world (though of course that has something to do with it). We also feel strongly that blogging is a crucial inbound tactic for identifying your company as a thought leader in your industry and serving to engage with your prospects and eventually help convert them into leads and eventually customers.

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3 Simple Content Marketing Ideas Using Assets You Already Have

As you’re probably aware, we love content here at HIVE. We love creating it, we love reading it, we love sharing it but most of all, we love what it can do to help your customers find you and develop those qualified leads.

And there are so many reasons to join the content revolution! Here are just a few of our favorite current stats on the state of content:

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How To Get Found: Content Creation Services

We're not really into clichés at HIVE, but the saying, "Content is King" is absolutely true. 
 
With the ability to tune out intrusive ads (check out our previous blog post -  How Marketing has Changed: Inbound vs Outbound Marketing on the shift away from outbound advertising), shorter attention spans, and the demand for higher quality material, the need for great content has never been greater.
 
Wondering where to start your next marketing campaign or where to allocate your marketing budget? Here are 5 reasons why the only answer is CONTENT!
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