Search engine algorithms are constantly changing, and that means that your content creation strategy has to change along with them. The latest news: keywords are quickly becoming a less effective way to improve your search engine ranking and make sure you have the right traffic to your website. Instead, managing search engine optimization for your website means starting to transition to topics.
Marketing has changed. The sales process has changed. Consumers have changed. In order to reach your potential customers and really get them into your funnel so that you can nurture them into customers, intrusive outbound marketing just doesn't work anymore.
UPDATED September 22nd, 2017.
Creating great content is what separates businesses on social media. Do you like seeing sales pitches with every single post? HECK NO. We want to see interesting, engaging, and fun content that relates to us. The companies that figure that out and deliver on that are the businesses that see the value and benefit of a great social media content creation strategy. Like we talked about in Social Media Content Creation: The 80/20 Rule, we recommend focusing 80% of your efforts on creating engaging content and only 20% on sales material.
Finding great content is the hardest part. Let's take a look at eleven resources that will help you create, develop, and share great content on all of your social media pages.
It's no secret that content is one of the most effective forms of marketing. The fact of the matter is that consumers are doing a TON of research on their own before reaching out to companies for more information. In fact, 57% of the sales process is actually complete before a prospect ever reaches out to a salesperson! This is because we, as consumers, have access to so much information that we feel there's a lot we can do on our own prior to contacting a company. Although it might be concerning, this is no different for businesses in the legal space. When a person is faced with a legal issues, oftentimes the first place they'll go to learn more information is Google. Not only do you, as a law firm, want to make sure that person finds your firm to work with, you also want to make sure that they're getting the best information available so they don't end up ultimately hurting their case. Content marketing is a great way to do both of those things! While blogs, social media, website design, and email marketing can be very valuable tools for legal marketing, one of our favorite content tactics for lawyers specifically are high value content offers. Let's take a look at why and how it can help your firm.
Whether you're an inbound newbie and are looking to jump in feet first this year or you've been doing it for a while and it's old hat for you, we all need inspiration sometimes. I think that one of the best places to find inspiration is by following wildly successful and awesome people who do the same thing as you. That's right, hook your social media feeds up with some influencers and sit back and soak in some inspiration.
So if you find yourself needing some inbound marketing inspiration so you can really kick your marketing up a notch this year, check out my list of 6 inbound marketing influencers you MUST follow immediately.
I know what you're thinking, "DUDE! It's only September! I'm not ready to start thinking about snow and the holidays!". Well, unfortunately, it's time to start thinking about it. The companies that perform the best during the holidays are the ones that start planning and implementing their campaign ideas now.
Do you know what specials you're going to run (if any)? How will you stand out amongst the noise this holiday season? Let's take a look at four campaign ideas that can help you brand your business, engage your past and current customers, and even entice new customers to do business with you!
Blogging is a commitment. It's a tactic that takes a lot of time, effort, research, and a talent for writing. Because there are so many barriers, it's a tactic that is really only used effectively by larger brands, professional bloggers, and businesses with a successful writer on staff. Well, we're here to tell you that you CAN do it and it CAN result in new customers for your business. Writing blogs isn't easy, but committing to it will only help your business grow.
Blogging is one of those tactics that businesses typically get behind 100% or that completely falls off and gets forgotten about. Let's take a look at 5 reasons your business should be getting behind blogging and the statistics to back it up!
Not every business has a huge marketing budget. Scratch that. Very few businesses have a huge marketing budget. Spending that money wisely has a huge impact on your effectiveness and bottom line throughout the year.
If you only have the budget to run a small campaign with a content marketing agency, there are things that you can do to supplement their efforts. It's important to remember that no one tactic can stand on its own effectively. Check out my previous blog post on that very topic HERE. So if you are paying an agency for just one tactic, it's unrealistic to expect that one tactic to be wildly successful without help.
If you can't afford to run a full blown campaign right now, it's important to take an active role in your marketing and work with your content marketing agency to achieve your goals. Let's take a look at a few simple things that you can do to support your campaign and boost your results!
Podcasting, originally called "audioblogging" began in the 1980s but didn't really hit it's stride until 2005 when Apple added the ability to download podcasts to iTunes. In the early 2010s, it seemed like podcasting might be fizzling out into a thing of the past. A lot of us (myself included) claimed it was dead. But we were wrong. Podcasting is seeing a resurgence in popularity (thanks in large part to the success of Serial) and is bigger than it's ever been. And I, for one, am totally on the podcasting bandwagon.
There are tons of genres of podcasts out there but, being the marketing junkies we are at HIVE, I wanted to introduce you to some of the best marketing podcasts. The list below contains hours of marketing news and insights that can serve to help you become a better marketer. And most of these shows have commute length episodes perfect for filling your morning drive.