The concept of evergreen content has been around for for decades, maybe centuries. The goal was to create marketing and public relations pieces that stood the test of time to maximize budgets. So how can such an archaic concept have relevance in this digital world? It is actually a critical component of inbound marketing strategy. Here's how and why it needs to be included in your strategy today.
In the world of digital marketing, your website is your best tool for attracting new customers. However, to keep people coming back, you need to make sure your website stays fresh, appealing, and engaging. From implementing a few simple changes to conducting a major overhaul, the new year is the perfect time to give your website a facelift!
Here are a few website strategies you can use to help your business grow and flourish in 2020.
A good education is one of the most sought-after aspects of American child rearing. This year, we even saw parents indicted for the desire to get their children into the best schools. So, what about your school -- how do parents and students find your school and learn how it will provide the best education for their children? Well, via the internet of course! But how can you ensure they find you in the huge world wide web?
Well friends, that's what we are talking about today.
Inbound marketing - you've heard a lot of buzz about it, but you may not be quite sure what inbound marketing means for your business. How are you supposed to tackle the inbound marketing challenge? What types of content do you really need for your business? If you're considering boosting your sales through inbound marketing, there are several key things you need to know.
Search engine algorithms are constantly changing, and that means that your content creation strategy has to change along with them. The latest news: keywords are quickly becoming a less effective way to improve your search engine ranking and make sure you have the right traffic to your website. Instead, managing search engine optimization for your website means starting to transition to topics.
Marketing has changed. The sales process has changed. Consumers have changed. In order to reach your potential customers and really get them into your funnel so that you can nurture them into customers, intrusive outbound marketing just doesn't work anymore.
UPDATED September 22nd, 2017.
Creating great content is what separates businesses on social media. Do you like seeing sales pitches with every single post? HECK NO. We want to see interesting, engaging, and fun content that relates to us. The companies that figure that out and deliver on that are the businesses that see the value and benefit of a great social media content creation strategy. Like we talked about in Social Media Content Creation: The 80/20 Rule, we recommend focusing 80% of your efforts on creating engaging content and only 20% on sales material.
Finding great content is the hardest part. Let's take a look at eleven resources that will help you create, develop, and share great content on all of your social media pages.
It's no secret that content is one of the most effective forms of marketing. The fact of the matter is that consumers are doing a TON of research on their own before reaching out to companies for more information. In fact, 57% of the sales process is actually complete before a prospect ever reaches out to a salesperson! This is because we, as consumers, have access to so much information that we feel there's a lot we can do on our own prior to contacting a company. Although it might be concerning, this is no different for businesses in the legal space. When a person is faced with a legal issues, oftentimes the first place they'll go to learn more information is Google. Not only do you, as a law firm, want to make sure that person finds your firm to work with, you also want to make sure that they're getting the best information available so they don't end up ultimately hurting their case. Content marketing is a great way to do both of those things! While blogs, social media, website design, and email marketing can be very valuable tools for legal marketing, one of our favorite content tactics for lawyers specifically are high value content offers. Let's take a look at why and how it can help your firm.
Whether you're an inbound newbie and are looking to jump in feet first this year or you've been doing it for a while and it's old hat for you, we all need inspiration sometimes. I think that one of the best places to find inspiration is by following wildly successful and awesome people who do the same thing as you. That's right, hook your social media feeds up with some influencers and sit back and soak in some inspiration.
So if you find yourself needing some inbound marketing inspiration so you can really kick your marketing up a notch this year, check out my list of 6 inbound marketing influencers you MUST follow immediately.
I know what you're thinking, "DUDE! It's only September! I'm not ready to start thinking about snow and the holidays!". Well, unfortunately, it's time to start thinking about it. The companies that perform the best during the holidays are the ones that start planning and implementing their campaign ideas now.
Do you know what specials you're going to run (if any)? How will you stand out amongst the noise this holiday season? Let's take a look at four campaign ideas that can help you brand your business, engage your past and current customers, and even entice new customers to do business with you!