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Digital Strategy Blog

What's buzzing at the HIVE

5 Questions You MUST Ask A Content Marketing Agency Before Hiring Them

How much do you really know about your marketing agency? Are you asking the correct questions? Are you making the right choice for your business? 
 
It can be stressful hiring a new content marketing agency without knowing for sure that they're the best fit for you. To help you make a more informed and successful decision, we have come up with five questions any business should ask their content marketing agency BEFORE hiring them. 
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How to Start Writing Blogs That Will Positively Impact Your SEO


Chances are you've come across this post because you already understand how important it is to be writing blogs for your business (If you're not convinced yet, check out Dustin's post: 5 Reasons Blogging For Business Is A Must) and now you're ready to get started. But before you jump into blogging, let's make sure you're going to get the most out of your writing time. 

Blogging for the sake of blogging will impact your search ranking with Google because Google's algorithm values new content and new pages but there are additional steps you have to take to fully optimize your blogs and ensure they are positively impacting your SEO.

Let's take a look at what additional steps you need to take to optimize your blogs for SEO: 

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Blogging for People Who Hate Writing Blogs


We've talked a lot about blogging in the HIVE blog. We've covered everything from why blogging for your business is crucial to how to ensure your brand voice comes through in your blogs. If you've missed some of these past topics, be sure to check them out:

But what if you hate writing, or even just hate blogging. What then? How do you blog if you hate writing blogs? Well the good news is that we have some great tips and tricks to help you navigate the increasingly important world of blogging even if it's not necessarily your thing. After all, companies that blog regularly generate almost 2x more leads than companies who don't. So you really can't afford to avoid blogging.

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Character Count 101: Your Guide to Optimal Content Lengths


Here at HIVE, we often have to field questions about the ideal character count for any given type of content. And this is a completely valid question. We all know that content is crucial for so many reasons but it can't do it's job unless your prospects are willing to consume it. And developing content that is a digestible length is an important component of ensuring it will be consumed. Now, I'll admit, there is not a one-size-fits-all solution for any type of content. A lot of it depends on your industry, the complexity of what you're offering and your audience. But there are some benchmarks that serve as great starting places for you to determine what will work best for you.  

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5 Steps to Amazing Blog Titles

A good writer is supposed to be able to grab their reader in a matter of seconds. Well, with your blog title, you've not only got to catch readers' attention, but also the attention of search engines. Your title has to be searchable and be focused around information that people are searching for in order to be successful.
 
So often we see businesses try to be really cute and clever with their blog titles without giving a second thought to the searchability of the title or we see businesses on the other side of the spectrum that put out titles that are not interesting at all. No one is going to click on a title that doesn't interest them. The trick is to combine solid research and keywords with an interesting title that people will want to click on.
 
Let's dive in and look at five steps to effective and amazing blog titles!
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