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4 Holiday Campaign Ideas to Sell More this Holiday Season

I know what you're thinking, "DUDE! It's only September! I'm not ready to start thinking about snow and the holidays!". Well, unfortunately, it's time to start thinking about it. The companies that perform the best during the holidays are the ones that start planning and implementing their campaign ideas now. 

Do you know what specials you're going to run (if any)? How will you stand out amongst the noise this holiday season? Let's take a look at four campaign ideas that can help you brand your business, engage your past and current customers, and even entice new customers to do business with you!

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The Statistics Behind Writing Blogs for Your Business

Blogging is a commitment. It's a tactic that takes a lot of time, effort, research, and a talent for writing. Because there are so many barriers, it's a tactic that is really only used effectively by larger brands, professional bloggers, and businesses with a successful writer on staff. Well, we're here to tell you that you CAN do it and it CAN result in new customers for your business. Writing blogs isn't easy, but committing to it will only help your business grow.

Blogging is one of those tactics that businesses typically get behind 100% or that completely falls off and gets forgotten about. Let's take a look at 5 reasons your business should be getting behind blogging and the statistics to back it up!

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How To Supplement Your Content Marketing Agency


Not every business has a huge marketing budget. Scratch that. Very few businesses have a huge marketing budget. Spending that money wisely has a huge impact on your effectiveness and bottom line throughout the year. 

If you only have the budget to run a small campaign with a content marketing agency, there are things that you can do to supplement their efforts. It's important to remember that no one tactic can stand on its own effectively. Check out my previous blog post on that very topic HERE. So if you are paying an agency for just one tactic, it's unrealistic to expect that one tactic to be wildly successful without help.

If you can't afford to run a full blown campaign right now, it's important to take an active role in your marketing and work with your content marketing agency to achieve your goals. Let's take a look at a few simple things that you can do to support your campaign and boost your results!

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5 Reasons Your Content Marketing Strategy Sucks

Remember the good ol' days when just being on social media was a big deal? When just sending out a tweet or a Facebook post could get your business seen by thousands and bring in customers nearly immediately? Yeah...they're gone. Forever. And ever.
 
That doesn't mean that you should give up though! There is still hope. Your hope lives in your content marketing strategy. It's your life blood. It's your future. It's your EVERYTHING when it comes to marketing online.
 
It's been said approximately 12,702,568 times, but that doesn't make it any less true - CONTENT IS KING.
 
Now that we've decided that your content marketing strategy is how you'll succeed, let's look at 5 reasons your content marketing strategy, well, yeah...it sucks.
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5 of the Best Marketing Podcasts for Your Commute

Podcasting, originally called "audioblogging" began in the 1980s but didn't really hit it's stride until 2005 when Apple added the ability to download podcasts to iTunes. In the early 2010s, it seemed like podcasting might be fizzling out into a thing of the past. A lot of us (myself included) claimed it was dead. But we were wrong. Podcasting is seeing a resurgence in popularity (thanks in large part to the success of Serial) and is bigger than it's ever been. And I, for one, am totally on the podcasting bandwagon. 

There are tons of genres of podcasts out there but, being the marketing junkies we are at HIVE, I wanted to introduce you to some of the best marketing podcasts. The list below contains hours of marketing news and insights that can serve to help you become a better marketer. And most of these shows have commute length episodes perfect for filling your morning drive.

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5 Questions You MUST Ask A Content Marketing Agency Before Hiring Them

How much do you really know about your marketing agency? Are you asking the correct questions? Are you making the right choice for your business? 
 
It can be stressful hiring a new content marketing agency without knowing for sure that they're the best fit for you. To help you make a more informed and successful decision, we have come up with five questions any business should ask their content marketing agency BEFORE hiring them. 
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How to Start Writing Blogs That Will Positively Impact Your SEO


Chances are you've come across this post because you already understand how important it is to be writing blogs for your business (If you're not convinced yet, check out Dustin's post: 5 Reasons Blogging For Business Is A Must) and now you're ready to get started. But before you jump into blogging, let's make sure you're going to get the most out of your writing time. 

Blogging for the sake of blogging will impact your search ranking with Google because Google's algorithm values new content and new pages but there are additional steps you have to take to fully optimize your blogs and ensure they are positively impacting your SEO.

Let's take a look at what additional steps you need to take to optimize your blogs for SEO: 

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Blogging for People Who Hate Writing Blogs


We've talked a lot about blogging in the HIVE blog. We've covered everything from why blogging for your business is crucial to how to ensure your brand voice comes through in your blogs. If you've missed some of these past topics, be sure to check them out:

But what if you hate writing, or even just hate blogging. What then? How do you blog if you hate writing blogs? Well the good news is that we have some great tips and tricks to help you navigate the increasingly important world of blogging even if it's not necessarily your thing. After all, companies that blog regularly generate almost 2x more leads than companies who don't. So you really can't afford to avoid blogging.

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Character Count 101: Your Guide to Optimal Content Lengths


Here at HIVE, we often have to field questions about the ideal character count for any given type of content. And this is a completely valid question. We all know that content is crucial for so many reasons but it can't do it's job unless your prospects are willing to consume it. And developing content that is a digestible length is an important component of ensuring it will be consumed. Now, I'll admit, there is not a one-size-fits-all solution for any type of content. A lot of it depends on your industry, the complexity of what you're offering and your audience. But there are some benchmarks that serve as great starting places for you to determine what will work best for you.  

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5 Steps to Amazing Blog Titles

A good writer is supposed to be able to grab their reader in a matter of seconds. Well, with your blog title, you've not only got to catch readers' attention, but also the attention of search engines. Your title has to be searchable and be focused around information that people are searching for in order to be successful.
 
So often we see businesses try to be really cute and clever with their blog titles without giving a second thought to the searchability of the title or we see businesses on the other side of the spectrum that put out titles that are not interesting at all. No one is going to click on a title that doesn't interest them. The trick is to combine solid research and keywords with an interesting title that people will want to click on.
 
Let's dive in and look at five steps to effective and amazing blog titles!
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