<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=525392224501275&amp;ev=PageView&amp;noscript=1">

DIGITAL STRATEGY BLOG

What's buzzin' at the HIVE


Featured Post Template_Johnnys Backyard
Honeycomb Website Design_4

READY TO START YOUR INBOUND MARKETING JOURNEY?

Let's get started! 

LET'S CHAT

The Best SaaS Marketing Strategies

The software as a service (SaaS) industry has been on a full takeover campaign over the past few years, shaking up every part of the business world. However, anyone in the industry can tell you that SaaS marketing is an entirely different beast from other types of marketing and requires some serious strategy to get results. 

Although the SaaS revolution seems to have occurred overnight, with millions of businesses relying on service organizations to store their valuable data off-site, the industry’s booming popularity was due in part to some pretty impressive marketing. Here are some of the best tips from industry experts to help get your SaaS company on the map. 

Read More

How to Refresh Your Website for 2020

In the world of digital marketing, your website is your best tool for attracting new customers. However, to keep people coming back, you need to make sure your website stays fresh, appealing, and engaging. From implementing a few simple changes to conducting a major overhaul, the new year is the perfect time to give your website a facelift!

Here are a few website strategies you can use to help your business grow and flourish in 2020. 

Read More

How to Define Your Lifecycle Stages in HubSpot

If you rely on HubSpot for marketing automation or customer relationship management, lifecycle stages are an essential component of the platform. The problem is that they can be really confusing to understand since the concept of each stage is open to interpretation and adaptation, but HubSpot’s current format makes the lifecycle stage implementation pretty rigid and automatic. Developing a clear understanding of the purpose of each stage and how they can work most effectively to motivate leads to become customers will help your sales and marketing teams avoid the need for workarounds in the future. 

Read More

How to Use HubSpot to Build Your Fitness Brand

Thanks to a combination of social media, soaring health insurance costs, and affordable access to lifestyle tech devices, the health and fitness industry is booming. I mean seriously booming. Over the past decade in the U.S. alone, the $30 billion industry has grown by 3 - 4% every year, which might explain why you’re seeing signs for CrossFit gyms and açai bowls everywhere these days. 

Read More

5 Content Secrets to Convert More Leads Online

Want to know why people say "content is king" when they talk about marketing? It's estimated that 95% of consumers look for a business online before making a purchasing decision. Your online content is the first thing they'll see, well, hopefully it's your content and not a competitor's.

Read More

How to Use Calls-to-Action in Your Lead Nurturing Campaign

If you've been keeping up with the HIVE blog, you should know a little bit about lead nurturing by now. We've talked about what lead nurturing is and how crucial it is for moving potential customers through the sales cycle. We've also talked a little bit about how to use email workflows for lead nurturing and how they can help you close more customers.

But wait...I know what you might be thinking... "I totally understand that I need to be nurturing my leads in order to turn them into customers but how exactly do I get them to become leads in the first place??"

Great question! How do you take a stranger who has come to your site and convince them to give you some information (ideally an email address so you can use those workflows) so that they then become a lead and you can commence with your lead nurturing? This is where calls-to-action come into play. Ready to learn how to use calls-to-action for lead nurturing? Read on!

Read More

8 Ideas to Generate More Leads Online Today

We all want our websites to work a little harder, to dig a little deeper, to simply generate more leads online. It's easier said than done and many businesses really struggle with generating those leads.

Your website is meant to be your hardest working and highest selling salesman. The thing is...it can't do it alone. It needs some help. Let's take a look at eight ideas that you can implement today to start generating more leads online.

Read More

Why You Should Be Using Email Workflows for Lead Nurturing


In a previous blog post titled Why You Can't Afford NOT to Have a Lead Nurturing Campaign, I talked about the importance of capturing leads and staying in front of them. If you've read that post, you might remember that 79% of marketing leads never convert into sales. Lack of lead nurturing is the common cause of this poor performance. 

We know that staying in front of our leads is a crucial component of moving them through the sales cycle and eventually converting them into customers. We also know that email is the major tactic that we use for lead nurturing. But keeping up with regular email marketing to your database can be incredibly time consuming, especially if you're sending targeted emails to different lists based on their behaviors. This is where email workflows come into play. Let's examine what an email workflow is and how it can help your business.  

Read More

10 Tips to Increasing Your Leads Online


Every business has the goal of increasing leads and many are focused on increasing their leads online. But with all of the chatter out there, all the competition, all of the distraction, how can your business stand out to help you increase your online leads?

It's not an easy task, but by following our ten tips below, you can begin to increase your online leads and continue to grow your business. Whether you're a small 'mom & pop' or a larger corporation, these tips hold true. Let's get started!

Read More

Inbound Marketing Services: Converting Leads to Customers

This is the next post in our series taking a look at inbound marketing services and the stages involved. If you haven't had a chance to read our others you can check them out below to get up to speed.
So we've gone through how you can start to attract new traffic to your website. We've also looked at ways to convert that traffic into leads. There is no point to collecting leads if you're not going to do anything with them. Now that you've converted these visitors to leads, let's work to convert them to customers! Here we will talk about the third step in  HubSpot's Inbound Methodology - CLOSE.
 
Closing the sale is everyone's favorite part. It's why you're doing all this work, right?
Read More

Search Our Blog

    Get Email Updates

    FREE SEO Audit

    FREE SEO Audit

    Recent Posts


    Posts by Topic

    see all