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Digital Strategy Blog

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4 Creative Marketing Ideas to Use in 2017 & 2018

The best marketing campaigns of the past year all have one thing in common - they all did much more than just promote their brand.

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Your Baby is Ugly: 5 Signs it's Time for a Website Makeover

It can be a touchy subject. People don't like to hear that their baby is ugly, but the fact is, there's a good chance yours is. We aren't talking about your child, but sometimes it can feel that way when you approach a needed website makeover. 
 
People spend hours designing, creating, optimizing, and writing content or even spend thousands of dollars to have their website to be professionally designed, only to be outdated within as little as a year. Things are always changing and consumers are getting more and more demanding. They want the best of everything and that also applies to their experience on your website. 
 
So we're here to tell you, I'm sorry, but your baby is ugly.
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Stand Out On Social Media: Social Media Page Design Tips

Updated 11/16/2016
Everyone wants to be noticed more on Social Media. This is especially true for businesses. 
 
Have you ever gone to a business' page on a social network and they didn't have a cover photo? Or maybe they had one that didn't fit well? Or maybe their logo was cut off in their profile picture? We hate that. Yes...HATE.
 
It makes your business look unprofessional. Think about it, if a business can't put up a cover photo where you can read all the text on it or a profile picture that doesn't get cropped awkwardly, how serious are they really taking their social media? 
 
You'd never see large brands doing that. We'd never see a Nike Facebook Cover photo that wasn't to the correct specs or an Apple profile picture where you couldn't see the full apple. It's branding and it really is important.
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4 Website Redesign Tips to Streamline the Process

The process of redesigning your website can be a daunting task. There are so many moving parts, things to consider, and worst of all, you want/need it done, well, yesterday. We all know that feeling. It's important, however, to understand that rarely does it turn out well when something like this is rushed. 
 
Here are four website redesign tips to streamline the process so that you can get it done as efficiently as possible, but also put out a product that you can be proud of.
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