It can be a touchy subject. People don't like to hear that their baby is ugly, but the fact is, there's a good chance yours is. We aren't talking about your child, but sometimes it can feel that way when you approach a needed website makeover.
People spend hours designing, creating, optimizing, and writing content or even spend thousands of dollars to have their website to be professionally designed, only to be outdated within as little as a year. Things are always changing and consumers are getting more and more demanding. They want the best of everything and that also applies to their experience on your website.
So we're here to tell you, I'm sorry, but your baby is ugly.