<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=525392224501275&amp;ev=PageView&amp;noscript=1">

DIGITAL STRATEGY BLOG

What's buzzin' at the HIVE


Featured Post Template_Johnnys Backyard
Honeycomb Website Design_4

READY TO START YOUR INBOUND MARKETING JOURNEY?

Let's get started! 

LET'S CHAT

Effective Education Marketing Strategies

The education industry is competitive, which means successful schools are continually refining their education offerings to give their students the best learning experience and enhancing their marketing efforts to attract new students and top-tier teaching staff.

As an education marketer or organization, you may be familiar with the challenges of creating an effective digital marketing strategy for your school. You know your school is offering valuable education to students, but how do you convince prospective students and staff to choose your organization over others? We reached out to other education and marketing professionals to find out what marketing strategies have worked for them. Here are a handful of strategies to consider for your school's marketing efforts.

Read More

How Mile Marker Club Used Personalization to Boost Leads and Conversions

Though they are not in the event management business, Mile Marker Club utilizes in-person events as both a stand alone product to deliver premiere wealth education in the alternative investment realm as well as a means to gain new members into their exclusive club. But with a goal of more symposiums in 2020 they needed high engagement and conversion strategies for their existing database of contacts. 

Read More

How Johnny’s Backyard Saw a 13.73X ROI & Growth During COVID-19

See how this inbound marketing investment created a 13.73x return on investment for Johnny's Backyard, and helped them increase sales during a period of market volatility.

Read More

The Role of Evergreen Content in Digital Marketing

The concept of evergreen content has been around for for decades, maybe centuries. The goal was to create marketing and public relations pieces that stood the test of time to maximize budgets. So how can such an archaic concept have relevance in this digital world? It is actually a critical component of inbound marketing strategy. Here's how and why it needs to be included in your strategy today.

Read More

11 Creative Marketing Ideas to Use in 2020 [UPDATED]

Updated for 2020.

The best marketing campaigns of the past year all have one thing in common - they all did much more than just promote their brand.

The campaigns we love and that make the biggest impact make us think about the industry, the world at large, and our place in it. Global and national companies can do this easily, but it's important for smaller businesses to also think outside the box.

Read More

The Best SaaS Marketing Strategies

The software as a service (SaaS) industry has been on a full takeover campaign over the past few years, shaking up every part of the business world. However, anyone in the industry can tell you that SaaS marketing is an entirely different beast from other types of marketing and requires some serious strategy to get results. 

Although the SaaS revolution seems to have occurred overnight, with millions of businesses relying on service organizations to store their valuable data off-site, the industry’s booming popularity was due in part to some pretty impressive marketing. Here are some of the best tips from industry experts to help get your SaaS company on the map. 

Read More

Digital Marketing Trends: What to Adopt & Ditch in 2020

The end of the year can be viewed as a hectic time to cram in last-minute responsibilities and check off boxes on your to-do list, but it can also present the perfect time to pause and reflect on the past twelve months of ups, downs, and constant learning. 

Here at HIVE, we’ve been winding down 2019 by looking back on the marketing trends that brought us tons of success and others that were more of a whomp-whomp feeling. We enlisted the help of some other digital marketing specialists to create a list of which marketing trends are worth bringing into 2020 and which ones should be left in the dust. 

Read More

How to Use HubSpot to Build Your Fitness Brand

Thanks to a combination of social media, soaring health insurance costs, and affordable access to lifestyle tech devices, the health and fitness industry is booming. I mean seriously booming. Over the past decade in the U.S. alone, the $30 billion industry has grown by 3 - 4% every year, which might explain why you’re seeing signs for CrossFit gyms and açai bowls everywhere these days. 

Read More

The Ins and Outs of Inbound Marketing

Inbound marketing - you've heard a lot of buzz about it, but you may not be quite sure what inbound marketing means for your business. How are you supposed to tackle the inbound marketing challenge? What types of content do you really need for your business? If you're considering boosting your sales through inbound marketing, there are several key things you need to know. 

Read More

Identifying the Gaps in Your Inbound Marketing Strategy

As a business owner or marketing director, you likely know how critical it is to develop an effective inbound marketing strategy. Unfortunately, some marketing directors end up sabotaging their strategy by quickly diving into the deep end without taking the time to understand consumer behavior or focus on areas with the highest potential ROI. Below is a look at six common digital marketing mistakes and the key to overcoming them.

Read More

Search Our Blog

    Get Email Updates

    FREE SEO Audit

    FREE SEO Audit

    Recent Posts


    Posts by Topic

    see all