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Digital Strategy Blog

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How To Supplement Your Content Marketing Agency


Not every business has a huge marketing budget. Scratch that. Very few businesses have a huge marketing budget. Spending that money wisely has a huge impact on your effectiveness and bottom line throughout the year. 

If you only have the budget to run a small campaign with a content marketing agency, there are things that you can do to supplement their efforts. It's important to remember that no one tactic can stand on its own effectively. Check out my previous blog post on that very topic HERE. So if you are paying an agency for just one tactic, it's unrealistic to expect that one tactic to be wildly successful without help.

If you can't afford to run a full blown campaign right now, it's important to take an active role in your marketing and work with your content marketing agency to achieve your goals. Let's take a look at a few simple things that you can do to support your campaign and boost your results!

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Online Marketing Services: Why One Tactic Can't Stand Alone

There are many things to like about all kinds of online marketing services. Social media marketing and search engine optimization are all the rage right now, but in order to be successful and show positive ROI, you've got to diversify.

Only focusing on one tactic is like running a marathon with your legs tied together. You can hobble in the right direction, but you're not going to win. Digital marketing tactics are meant to work together in order to accomplish a common goal. One tactic utilized by your business cannot compete with five being utilized by your competitor. Let's check out a few (of the many) reasons why relying on one tactic to handle your full marketing load isn't a good idea...

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