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Digital Strategy Blog

What's buzzing at the HIVE

7 Major Digital Strategy Mistakes (And How to Fix Them)


Setting a digital strategy is not an easy task, but for some reason, many businesses take it much more lightly than they should. The businesses that are successful are the ones that put time, effort, and resources into creating the best digital strategy possible for their business.

Now, a digital strategy is much more than deciding which social networks to be on and the decision to make a mobile version of your website. Let's take a look at some of the major pitfalls that businesses in all different industries fall into and how you can fix them if you're making these same mistakes.

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7 Reasons Not to Outsource Your Inbound Marketing Services Overseas


As a business owner, you've likely received a phone call or two from a company claiming that they've reviewed your website and promising that they can propel your business to the top of Google web results for just a few hundred dollars a month! We know you've received those calls. How do we know? Because even we have received them. Despite the fact that the services they are offering are services that HIVE offers too. The companies contacting you with these types of offers are most likely offshores outsourcing companies who want to offer you digital marketing services for cheap. 

Now, while most reputable sources agree that hiring an agency to help with your inbound marketing services can be incredibly beneficial, this viewpoint doesn't extend to overseas outsourcing. In fact, the there are many more reasons NOT to outsource your marketing overseas than there are to do so.

Let's take a look at 7 reasons you should not outsource your inbound marketing services overseas and evaluate the differences between offshore outsourcing and partnering with a local agency:

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How To Supplement Your Content Marketing Agency


Not every business has a huge marketing budget. Scratch that. Very few businesses have a huge marketing budget. Spending that money wisely has a huge impact on your effectiveness and bottom line throughout the year. 

If you only have the budget to run a small campaign with a content marketing agency, there are things that you can do to supplement their efforts. It's important to remember that no one tactic can stand on its own effectively. Check out my previous blog post on that very topic HERE. So if you are paying an agency for just one tactic, it's unrealistic to expect that one tactic to be wildly successful without help.

If you can't afford to run a full blown campaign right now, it's important to take an active role in your marketing and work with your content marketing agency to achieve your goals. Let's take a look at a few simple things that you can do to support your campaign and boost your results!

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Online Marketing Services: Why One Tactic Can't Stand Alone

There are many things to like about all kinds of online marketing services. Social media marketing and search engine optimization are all the rage right now, but in order to be successful and show positive ROI, you've got to diversify.

Only focusing on one tactic is like running a marathon with your legs tied together. You can hobble in the right direction, but you're not going to win. Digital marketing tactics are meant to work together in order to accomplish a common goal. One tactic utilized by your business cannot compete with five being utilized by your competitor. Let's check out a few (of the many) reasons why relying on one tactic to handle your full marketing load isn't a good idea...

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