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DIGITAL STRATEGY BLOG


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Effective Education Marketing Strategies

The education industry is competitive, which means successful schools are continually refining their education offerings to give their students the best learning experience and enhancing their marketing efforts to attract new students and...

Education Marketing: 5 Ways To Improve Student Recruitment

As we look forward to a new academic year, we are all beginning to think about all that the next year could bring. For schools and education organizations, that means improved student recruitment through more effective education marketing. With...

How to Rethink Your University Marketing Campaigns

Higher education has pivoted, or at least created additional peripheral degree offerings, based on the digitally advanced mindset of today's students. Just like the publishing industry or marketing industry has seen in the past decade, students...

Rethinking Your University Marketing Campaigns

With student retention declining and enrolled students demanding new course delivery options, marketers are under an increasing amount of pressure to attract prospective students. But as we know, doing the same things as before will not get new...

Education Marketing: Optimizing Search with Content

A good education is one of the most sought-after aspects of American child rearing. This year, we even saw parents indicted for the desire to get their children into the best schools. So, what about your school -- how do parents and students find...

College Marketing Must Haves that Attract Students

Education has been around a long time -- many centuries! For most of those centuries providers of education did little to no marketing of their school because there was no perceived need. People needed education, they had education, end of...

Why Education Marketing Needs Top & Middle of the Funnel Content

The education industry has fallen fallen behind in the marketing world and they don't even realize it. Go to any school or university website -- what are the ONLY calls-to-action that you're guaranteed to see? Apply Now or Register Now.

Why Automation is Vital for Successful School Marketing

Whether you work for a charter school, university, or even a specific program within a larger school, one thing remains true in almost every single situation - you don't have the resources to keep up with all of your school marketing for student...