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Video Email for Sales

In 2019 our team ventured into the world of podcasting and started the Gettin' Buzz'd video podcast. Hosted by our CEO and Founder, Dustin Brackett, and Business Development Manager, Michael Thebeau, the Gettin' Buzz'd podcast is all about pulling back the curtain on important marketing and sales tactics and topics with the goal of sharing some of our expertise and helping our listeners/viewers with actionable tips that they can implement right away.
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8 Mistakes You're Making with Your Email Marketing & How to Fix Them

As a business owner or marketing director, you likely know that an effective email marketing campaign can bolster your conversions and increase your sales. However, not all email marketing campaigns are created equal. If you are underwhelmed with the results of your email campaigns, then it is time to evaluate your email activity to find out why your efforts have not been productive. Below are eight mistakes you're likely making with your email marketing along with strategies to avoid those mistakes.

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How We Increased Website Traffic 147% with Three Emails

HIVE Digital Strategy has been a HubSpot partner agency for a little over a year and is currently working with various clients who use the HubSpot software. We've talked a little generically thus far about some of our favorite aspects of the HubSpot software but in this post, I wanted to dig a little deeper into some specific results we were able to accomplish with one of our clients who is using the software.

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3 Essential Email Workflows All Marketers Should Be Using


In the past couple of weeks we've talked about the importance of lead nurturing campaigns and why you should be using workflows as a part of your lead nurturing strategy. You've learned that the lack of lead nurturing is the reason that a large portion of leads never become customers and you've learned that automated email workflows can help you stay in front of these people with little manual work required. Chances are that, at this point, you're sold on the fact that you need to have a lead nurturing campaign and that email workflows need to be a part of that. If you're still on the fence, consider these stats: 

So now you know you need to be using automated workflows, but where do you start? What types of workflows should you try first? 

We usually recommend starting small so you can get an idea of how your workflows are functioning and the process that goes into them. Here are three types of workflows that usually work well for all types of businesses:

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