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8 Mistakes You're Making with Your Email Marketing & How to Fix Them

As a business owner or marketing director, you likely know that an effective email marketing campaign can bolster your conversions and increase your sales. However, not all email marketing campaigns are created equal. If you are underwhelmed with...

The Ins and Outs of Inbound Marketing

Inbound marketing - you've heard a lot of buzz about it, but you may not be quite sure what inbound marketing means for your business. How are you supposed to tackle the inbound marketing challenge? What types of content do you really need for...

How We Increased Website Traffic 147% with Three Emails

HIVE Digital Strategy has been a HubSpot partner agency for a little over a year and is currently working with various clients who use the HubSpot software. We've talked a little generically thus far about some of our favorite aspects of the...

3 Essential Email Workflows All Marketers Should Be Using

In the past couple of weeks we've talked about the importance of lead nurturing campaigns and why you should be using workflows as a part of your lead nurturing strategy. You've learned that the lack of lead nurturing is the reason that a large...

Why You Should Be Using Email Workflows for Lead Nurturing

In a previous blog post titled Why You Can't Afford NOT to Have a Lead Nurturing Campaign, I talked about the importance of capturing leads and staying in front of them. If you've read that post, you might remember that 79% of marketing leads...

Why You Can't Afford to NOT Have a Lead Nurturing Campaign

As those of you who have consistently read our blog posts or have chatted with us about inbound marketing likely know, inbound marketing does not stop once a visitor has become a lead. Instead, inbound marketing is all about touching potential...

Why is Email Marketing Important for Growing Return Business?

A common marketing goal for most companies is to find new customers and increase the size of their database. Touching more people and gaining new customers is a great goal but, while this is something that every company should be reaching...

Why is Email Marketing Important? (And DEFINITELY Not Dead)

We've already learned that email is an important component of the convert stage of the inbound methodology (as outlined in Dustin's (@DBrackett88Inbound Marketing Services: Converting Leads to Customers blog post) and we will learn about how it...