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DIGITAL STRATEGY BLOG


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3 Essential Email Workflows All Marketers Should Be Using

In the past couple of weeks we've talked about the importance of lead nurturing campaigns and why you should be using workflows as a part of your lead nurturing strategy. You've learned that the lack of lead nurturing is the reason that a large...

Why You Should Be Using Email Workflows for Lead Nurturing

In a previous blog post titled Why You Can't Afford NOT to Have a Lead Nurturing Campaign, I talked about the importance of capturing leads and staying in front of them. If you've read that post, you might remember that 79% of marketing leads...