The way that people find information has changed dramatically over the last forty years. We live in a digital age, and more people are using the internet than ever before to do their own research about purchasing decisions. The research window...
DIGITAL STRATEGY BLOG
Higher education has pivoted, or at least created additional peripheral degree offerings, based on the digitally advanced mindset of today's students. Just like the publishing industry or marketing industry has seen in the past decade, students...
With student retention declining and enrolled students demanding new course delivery options, marketers are under an increasing amount of pressure to attract prospective students. But as we know, doing the same things as before will not get new...