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Digital Strategy Blog

What's buzzing at the HIVE

The End is Coming: Transitioning from Keywords to Topics for SEO

Search engine algorithms are constantly changing, and that means that your content creation strategy has to change along with them. The latest news: keywords are quickly becoming a less effective way to improve your search engine ranking and make sure you have the right traffic to your website. Instead, managing search engine optimization for your website means starting to transition to topics. 

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Why It's Absolutely Crucial to Have a Mobile Optimized Website


As Evan informed us in his most recent blog post 3 Signs It's Time for a Website Makeover, more than 50% of online searches are performed on a mobile device. But that's not the only astounding mobile statistic out there. Consider the following: 

So clearly it's no secret that mobile has taken over the world. And if you are anything like the HIVE team, your phone is never further than an arm's reach away. So it makes total and complete sense that you would want (or, in our opinion, need) a mobile optimized website.

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