In the world of digital marketing, your website is your best tool for attracting new customers. However, to keep people coming back, you need to make sure your website stays fresh, appealing, and engaging. From implementing a few simple changes...
DIGITAL STRATEGY BLOG
The holidays are right around the corner, which is about the time most people start thinking about charity, donations, and gift-giving. However, for nonprofit organizations, attracting public attention to sustain their cause is a consistent...
You know when you search for a restaurant and google shares their address, website, hours and phone number? That's Google My Business. Small business owners have learned that claiming and customizing their Google My Business allows more foot...
If you have a website, then chances are you want to be found online with a simple Google search. Or perhaps you have a pay-per-click campaign and you want your ads to be shown over a competitor's. Either way, you'll need to know which keywords to...
Having a great website is essential if you want to be competitive in today's digital business landscape. For this reason, it's important that you audit your website periodically (ideally four times per year, depending on the size of your website)...
Search engine algorithms are constantly changing, and that means that your content creation strategy has to change along with them. The latest news: keywords are quickly becoming a less effective way to improve your search engine ranking and make...
As Evan informed us in his most recent blog post 3 Signs It's Time for a Website Makeover, more than 50% of online searches are performed on a mobile device. But that's not the only astounding mobile statistic out there. Consider the following: