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Digital Strategy Blog

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How to Refresh Your Website for 2020

In the world of digital marketing, your website is your best tool for attracting new customers. However, to keep people coming back, you need to make sure your website stays fresh, appealing, and engaging. From implementing a few simple changes to conducting a major overhaul, the new year is the perfect time to give your website a facelift!

Here are a few website strategies you can use to help your business grow and flourish in 2020. 

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Grow Your Nonprofit with Google Ad Grants

The holidays are right around the corner, which is about the time most people start thinking about charity, donations, and gift-giving. However, for nonprofit organizations, attracting public attention to sustain their cause is a consistent process throughout the entire year. During the seasons when donating and volunteering are not necessarily top of mind, it’s essential for charities to have a robust marketing plan. But, like most good things, marketing costs money. This is where Google Ad Grants comes to the rescue. 

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Why Your Business Needs Google My Business

You know when you search for a restaurant and google shares their address, website, hours and phone number? That's Google My Business. Small business owners have learned that claiming and customizing their Google My Business allows more foot traffic. So, why should medium, large or Fortune 100 companies take advantage of this? 

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How to Do Your Own Keyword Research

If you have a website, then chances are you want to be found online with a simple Google search. Or perhaps you have a pay-per-click campaign and you want your ads to be shown over a competitor's. Either way, you'll need to know which keywords to target in order to optimize your organic search results or ad campaign.

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How to Conduct Your Own Website Audit

Having a great website is essential if you want to be competitive in today's digital business landscape. For this reason, it's important that you audit your website periodically (ideally four times per year, depending on the size of your website) to make sure your website is operating as smoothly and effectively as possible. A website audit involves a full analysis of all the factors that affect user experience and search engine visibility. The goal of a website audit is to identify where you can improve your website's performance, so you can ultimately convert more of your visitors.

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The End is Coming: Transitioning from Keywords to Topics for SEO

Search engine algorithms are constantly changing, and that means that your content creation strategy has to change along with them. The latest news: keywords are quickly becoming a less effective way to improve your search engine ranking and make sure you have the right traffic to your website. Instead, managing search engine optimization for your website means starting to transition to topics. 

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Why It's Absolutely Crucial to Have a Mobile Optimized Website


As Evan informed us in his most recent blog post 3 Signs It's Time for a Website Makeover, more than 50% of online searches are performed on a mobile device. But that's not the only astounding mobile statistic out there. Consider the following: 

So clearly it's no secret that mobile has taken over the world. And if you are anything like the HIVE team, your phone is never further than an arm's reach away. So it makes total and complete sense that you would want (or, in our opinion, need) a mobile optimized website.

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