<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=525392224501275&amp;ev=PageView&amp;noscript=1">

Digital Strategy Blog

What's buzzing at the HIVE

What is the Best Blogging Platform For My Business?

If you've kept up with our blog, social media posts, or happened to bump into anyone from HIVE on the street, then you know that we're pretty passionate about the importance of blogging. Ok, we may be a bit obsessed. But, it's for good reason. We've seen tremendous results for clients that have embraced the beauty and power of a well thought out and executed blog.

Read More

7 Reasons the HubSpot CRM is the Best CRM For Your Business

We get the question all the time - "Which is the best CRM for us? Which do you recommend?"

Read More

Does HubSpot Work? Is It Worth It?

Well this is a loaded question and the answer is yes...

...and no.

We are often asked, "So does HubSpot work? Should I use it?" And even though we are a HubSpot Partner Agency, the answer is not always yes. Not everyone is a good fit for HubSpot or for inbound marketing. It's different for every business, but that's not the answer that you really wanted, was it? I know that I hate when I click on a blog title that seems like it will answer the question that I have and then they give some vague "yes and no" answer like that. So, let us clarify a bit.

Read More

How HubSpot Marketing Software Makes Writing Blogs SO Much Easier

We've talked a lot about how blogging can be beneficial for your business. It not only serves to provide your customers and prospecitve customers with valuable information, it also helps bring more leads to your site and establishes you as a thought leader in your industry. But the fact of the matter is that blogging can be time-consuming and difficult especially if it isn't your full-time job or you have to, you know, run your actual business. So how can you reap the many benefits of blogging in a more efficient way? By using HubSpot's Marketing Software!

Before I jump into some of the great benefits of using HubSpot for blogging, I want to make sure that you, as reader are ready to take that next step with blogging. If you're still not sure if blogging is right for your business, check out our 5 Reasons Blogging For Business Is A MUST.

If you know you want to blog but aren't sure where to start, check out some of these helpful posts: 

For those of you who know for sure that you want to be blogging and have a pretty good idea of the things that need to happen for your blogs to be beneficial, read on to learn how HubSpot can make your blogging easier and more effective.

Read More

SEO Optimizing Your Blog Post with HubSpot

As a marketer, you're probably already aware of how important it is to write your blogs with SEO in mind. I've spent time explaining how to choose a keyword, where to place that keyword in your blog and how to make sure that you are doing everything necessary for Google (and other search engines...which exist...kind of) to know how to return your blog in it's search results and help people find your business. But all of these steps can feel incredibly overwhelming! There's so much to remember and make sure you're doing correctly! How can you possibly be expected to get it right every time?

Read More

Inbound Marketing: Why You Should Work with A HubSpot Partner Agency

HubSpot is the world's leading inbound marketing software and has always been known for it's innovative approach to inbound marketing and software. HubSpot has always been driven to help businesses grow and succeed through their inbound marketing. And while it is definitely possible for companies to manage all of their own inbound makreting in-house (more on that in a minute), HubSpot also recognized the value for companies to partner with marketing agencies

So what does working with a HubSpot Partner Agency mean to you as a client? Let's take a look at several benefits of working with a certified partner.

Read More

Inbound Marketing Services: Creating Promoters

This is the final post in our Inbound Marketing Services series. Thanks for sticking it out! ;)
If you haven't had a chance to read the others, here they are. We recommend starting at the beginning. 
Now, let's dive in...
There is very little that is as powerful as a promoter for your business. 
These are the customers that go out of their way to tell their friends, family, colleagues, and even complete strangers about your business. These are essentally salesmen that pay you! How great is that??
Creating a promoter is not an easy task and it is not something that you can do overnight. It takes time, success, nurturing, and great customer service. It's a matter of overdelivering on your promises, providing value that interest your customers, and reaching them at the right times.
Read More

Inbound Marketing Services: Converting Leads to Customers

This is the next post in our series taking a look at inbound marketing services and the stages involved. If you haven't had a chance to read our others you can check them out below to get up to speed.
So we've gone through how you can start to attract new traffic to your website. We've also looked at ways to convert that traffic into leads. There is no point to collecting leads if you're not going to do anything with them. Now that you've converted these visitors to leads, let's work to convert them to customers! Here we will talk about the third step in  HubSpot's Inbound Methodology - CLOSE.
Closing the sale is everyone's favorite part. It's why you're doing all this work, right?
Read More

Why Inbound Marketing Services Need to be Part of your Marketing Plan

Happy New Year! 2016 is full of promise, excitement, and goals to accomplish. What are yours?
If you're running a business or heading up a marketing department your goals are pretty simple - increase visits to your website, leads, and of course, sales. 
How are you driving people to your website? What's making them stay and return? How do you get them to convert? How do you collect information about your visitors and leads? How's your ROI?
Inbound marketing services can help you to answer these questions.
Read More

How Marketing has Changed: Inbound vs Outbound Marketing

A lot has changed in the last few years...

We've all migrated from Myspace to Facebook (and several other networks), we started using our phones for literally everything, Mashable announced that the hipster beard is dead (RIP), and the landscape of marketing has shifted.

With the ability to tune out, skip, ignore, and avoid traditional advertising such as radio ads, television commercials, direct mail, and billboards, businesses have had to shift their focus to helping and targeting the people that actually want to hear from them. The old days of 'spray and pray' are coming to a close. Let's take a look at the transition...

Read More

Get Email Updates



FREE Resources

PPC Evaluation

Recent Posts