Since I started our business in 2014, we have been on team WordPress. Just like many other businesses and agencies out there, we gravitated towards WordPress because it's so well known, fairly easy to use, super customizable, and there are approximately a zillion plugin options to help accomplish whatever you want your website to do. We've gone through a few different iterations of our website over the last six and a half years and each of them has been a new WordPress site...until this one.
Whether you operate a small independent business or you run a massive company with hundreds of employees, you need a CMS that helps you achieve growth without any software headaches or holdups. There are many CMS platforms available, but two of the most popular and widely used options are the HubSpot CMS and Wordpress. Here’s how these platforms compare so you can decide which works best for your unique business needs.
If you rely on HubSpot for marketing automation or customer relationship management, lifecycle stages are an essential component of the platform. The problem is that they can be really confusing to understand since the concept of each stage is open to interpretation and adaptation, but HubSpot’s current format makes the lifecycle stage implementation pretty rigid and automatic. Developing a clear understanding of the purpose of each stage and how they can work most effectively to motivate leads to become customers will help your sales and marketing teams avoid the need for workarounds in the future.
If you’re familiar with the Hubspot CRM or HubSpot Marketing software, you probably already know that it’s one of the best programs for inbound marketing and sales teams. The platform offers plenty of freedom with easy integration options for social media, email, and websites, but the system (and sometimes even the concept of inbound marketing) can be unfamiliar to members of your team. This is where HubSpot outshines the competition and positions itself as an industry leader.
Thanks to a combination of social media, soaring health insurance costs, and affordable access to lifestyle tech devices, the health and fitness industry is booming. I mean seriously booming. Over the past decade in the U.S. alone, the $30 billion industry has grown by 3 - 4% every year, which might explain why you’re seeing signs for CrossFit gyms and açai bowls everywhere these days.
If you’re somewhere in between a total beginner and a modest level of experience when it comes to your understanding of inbound fundamentals, HubSpot Academy’s Inbound course will definitely be worth your time. As someone with previous experience creating content (like blog posts and landing pages) for inbound marketing agencies, with more of an intuitive, loosey-goosey grasp on the core concepts but no clear definitions, this course gave me a lot of “a-ha” moments.
If you are in digital marketing you may have heard of the INBOUND conference held in Boston each year. It is kind of a big deal in our industry. This year there were over 30,000 people at the Boston Convention Center attending 377 sessions during the 4-day conference. That's A LOT of info! Here are some of our team's biggest takeaways and tips from INBOUND19.
One of the biggest marketing buzz (pun totally intended) words right now is "marketing automation". Everyone is starting to realize the benefits of getting things done without having to think about it - plus the elimination of human error is a nice benefit as well.
That's where one of HubSpot's most powerful tools comes into play - workflows. First, I want to start off by saying that I absolutely love workflows and love trying new things with workflows. We're all busy and any advantage we can give ourselves or anything that we can get off our plates is big.
The problem is that most HubSpot users that we meet aren't actually using HubSpot workflows to their full potential. So, let's take a look at six mistakes that many of you might be making with your workflows and how to correct them.
Welcome to wonderful world of HubSpot and Inbound Marketing! We are so happy to see you here, really!
HubSpot is a great tool for digital and inbound marketing, lead nurturing and of course customer relationship management. But with all these great tools in one compact software instance it can also be overwhelming!