DIGITAL STRATEGY BLOG

If you sell to or market to Fortune 500 and larger companies, you may be seeing that when you send a marketing email to multiple contacts within a company all of them are being opened at the same time or even clicked at the same time. Oftentimes this can mean that security bots are causing false opens and clicks before the email is even delivered to its intended contact. If you want to have clean data and accurate reporting on your email marketing campaigns, you need to filter out those bot activities. Here is how you can do just that in HubSpot.

When we first started utilizing HubSpot and became a HubSpot Partner Agency in 2015, HubSpot looked a lot different. The platform itself looked and functioned differently, there was no Sales Hub or Service Hub, and the HubSpot CMS was known as the HubSpot COS (and was really an afterthought).

Needless to say, a lot has changed in the last six years. And it seems like more and more is changing by the day with HubSpot. Earlier in 2020, HubSpot rolled out themes. It was a monumental shift in the way the HubSpot CMS functioned as well as how things like landing pages, thank you pages, and blogs were built and managed.

Making a software decision as a business is a big process. There’s a lot to consider and research as you determine what company and services will best meet the needs of your business. Most organizations are looking for a tool and team that can streamline your day-to-day responsibilities and help you reach your goals. HubSpot and a HubSpot Solutions Partner may be your answer.

The holiday season is finally upon us. After the 853 months so far in 2020 (or maybe it just feels like that many), we're finally in the last month of the weirdest year on record. The good news is, it's also the happiest month of the year! 

I don't know about you, but I look forward to December every year. It's all the lights, gift giving, food, family, friends, and general cheer that surrounds this month that gets me excited. For a lot of businesses though, the thing that really makes them excited about this time of the year is sales. And with 2020 shutting down so much of our in-person activities (like shopping), we are sure to see a gigantic uptick in online shopping this holiday season.  In fact, online sales are expected to spike 25% - 35% this holiday season and reach up to nearly $200 billion! That's why it's time to add a holiday HubSpot chatbot to make your user experience exceptional.

HubSpot is one of the world’s leading marketing automation platforms and they have also added on sales, service, and CMS website platform options in the last few years. While they realize that they will never be an all-in-one platform (mostly because that is genuinely impossible), they have adopted an all-on-one mantra. Through all of the thousands of native and 3rd party integrations, you truly can turn your HubSpot portal into your all-on-one option.

That being said, HubSpot can also be a lot to handle and it’s easy to lose sight of all of the things that HubSpot can do simply because there are so many moving parts.

If you have looked at the HubSpot app marketplace recently, you’ve probably noticed the expanded number of native integrations available and that it keeps growing by the day. HubSpot never sought out to be the all-in-one platform (regardless of how much it may feel like it). They set out to be the all-ON-one platform. They realized that they couldn’t check every single box. That there were always going to be other tools that we, as businesses, needed. And they embraced it. They created the app marketplace and over the last year, they’ve really invested in it.

For a marketing agency, there are plenty of software tools that you can hitch your wagon to. And those software tools can be in all kinds of segments - marketing automation, sales tools, chat, email, website hosting, productivity, etc.

Several years ago when we were looking through all of the tools that we could partner with, one quickly floated to the top - HubSpot. In 2014 we became a HubSpot Agency and joined their partner program. Why? Well I'm glad you asked...

When it comes to content, far too many businesses are making content for the sake of making content. No strategy. No real purpose. Except to put out content.

Sound familiar? In this episode of the Gettin' Buzz'd podcast, John-Erik Pszenny of HubSpot talked about how you can audit your marketing campaigns and create content for sales.

When we think about a content management system (CMS), we typically think of the biggest player out there - WordPress.  And when we think about WordPress, we think about "free", right? So why in the heck would you spend $300/month for HubSpot CMS Professional or even $900/month for HubSpot CMS Enterprise?

Well...all CMS's aren't created equal.

While those just starting out on their inbound marketing or HubSpot journey may be focused on just converting leads, what do you do when you start getting leads and want to hand them off to sales? You surely can't pass every single lead off to sales (or they may lose their minds). One of the most important things for a sales team is to know who is ready to close. Those are the most valuable conversations that a salesperson can have. But how do you know who is ready to buy and who has maybe just shown a small amount of interest? Enter lead scoring.