While those just starting out on their inbound marketing or HubSpot journey may be focused on just converting leads, what do you do when you start getting leads and want to hand them off to sales? You surely can't pass every single lead off to sales (or they may lose their minds). One of the most important things for a sales team is to know who is ready to close. Those are the most valuable conversations that a salesperson can have. But how do you know who is ready to buy and who has maybe just shown a small amount of interest? Enter lead scoring.
As we celebrated HIVE's six year anniversary at the end of January, we started to reflect back on what has changed and the wild ride that we've been on over the last six years. From starting as Bee Social (our original name) to becoming one of only eight agencies in Colorado to reach the Platinum HubSpot Solutions Partner level, a lot has changed.
Starting a business has never been easier. File a quick form with the state, register a domain, file with the IRS and you're off and running.
However, growing a business has never been more difficult. There are new businesses popping up every second and that means competition is greater than ever. In fact, approximately 627,000 new businesses open each year!
See how this inbound marketing investment created a 13.73x return on investment for Johnny's Backyard, and helped them increase sales during a period of market volatility.
HubSpot Academy offers a wealth of information covering all aspects of running a business, from a broad overview of inbound to detailed lessons on data privacy. While I have yet to encounter a HubSpot Academy course that hasn’t taught me at least one new idea or tip, there are a couple courses I’ve taken that offer a wealth of knowledge that I can use day-to-day as a copywriter. One of those is a staple of the HubSpot inbound methodology — Inbound Marketing.
We've been there. You signed up for HubSpot, you've been shown all the cool things that it can do and how powerful it can be. You are excited to get started.
Then you actually get into the tool and realize that you have no idea how to use it.
It can be daunting and confusing. It's such a big tool that you're not going to learn it over night. It will take time.
As a new member of the HIVE, part of my onboarding process has been earning relevant certifications from HubSpot Academy. I’m a new copywriter on the team, and while I’ve been working in marketing for the last five years, I’m new to HubSpot. Let the certifications begin!
Since I started our business in 2014, we have been on team WordPress. Just like many other businesses and agencies out there, we gravitated towards WordPress because it's so well known, fairly easy to use, super customizable, and there are approximately a zillion plugin options to help accomplish whatever you want your website to do. We've gone through a few different iterations of our website over the last six and a half years and each of them has been a new WordPress site...until this one.
Spring has sprung. Birds are chirping. Flowers have bloomed.
Unfortunately, we are stuck inside our homes this spring due to that retched Coronavirus.
However, if we look at the bright side, we now have more time on our hands. Something most of us honestly never thought we'd say. With this additional time at home, we're all trying to stay busy and be as productive as possible. One of the best things you can do for yourself and your business at a time like this is slow down to speed up. Take some time to review your data, improve your processes, and clean out your CRM and database.
Whether you operate a small independent business or you run a massive company with hundreds of employees, you need a CMS that helps you achieve growth without any software headaches or holdups. There are many CMS platforms available, but two of the most popular and widely used options are the HubSpot CMS and Wordpress. Here’s how these platforms compare so you can decide which works best for your unique business needs.