Since I started our business in 2014, we have been on team WordPress. Just like many other businesses and agencies out there, we gravitated towards WordPress because it's so well known, fairly easy to use, super customizable, and there are approximately a zillion plugin options to help accomplish whatever you want your website to do. We've gone through a few different iterations of our website over the last six and a half years and each of them has been a new WordPress site...until this one.
Spring has sprung. Birds are chirping. Flowers have bloomed.
Unfortunately, we are stuck inside our homes this spring due to that retched Coronavirus.
However, if we look at the bright side, we now have more time on our hands. Something most of us honestly never thought we'd say. With this additional time at home, we're all trying to stay busy and be as productive as possible. One of the best things you can do for yourself and your business at a time like this is slow down to speed up. Take some time to review your data, improve your processes, and clean out your CRM and database.
Whether you operate a small independent business or you run a massive company with hundreds of employees, you need a CMS that helps you achieve growth without any software headaches or holdups. There are many CMS platforms available, but two of the most popular and widely used options are the HubSpot CMS and Wordpress. Here’s how these platforms compare so you can decide which works best for your unique business needs.
If you rely on HubSpot for marketing automation or customer relationship management, lifecycle stages are an essential component of the platform. The problem is that they can be really confusing to understand since the concept of each stage is open to interpretation and adaptation, but HubSpot’s current format makes the lifecycle stage implementation pretty rigid and automatic. Developing a clear understanding of the purpose of each stage and how they can work most effectively to motivate leads to become customers will help your sales and marketing teams avoid the need for workarounds in the future.
If you’re familiar with the Hubspot CRM or HubSpot Marketing software, you probably already know that it’s one of the best programs for inbound marketing and sales teams. The platform offers plenty of freedom with easy integration options for social media, email, and websites, but the system (and sometimes even the concept of inbound marketing) can be unfamiliar to members of your team. This is where HubSpot outshines the competition and positions itself as an industry leader.
Thanks to a combination of social media, soaring health insurance costs, and affordable access to lifestyle tech devices, the health and fitness industry is booming. I mean seriously booming. Over the past decade in the U.S. alone, the $30 billion industry has grown by 3 - 4% every year, which might explain why you’re seeing signs for CrossFit gyms and açai bowls everywhere these days.
If you’re somewhere in between a total beginner and a modest level of experience when it comes to your understanding of inbound fundamentals, HubSpot Academy’s Inbound course will definitely be worth your time. As someone with previous experience creating content (like blog posts and landing pages) for inbound marketing agencies, with more of an intuitive, loosey-goosey grasp on the core concepts but no clear definitions, this course gave me a lot of “a-ha” moments.
Picking the right CRM for your company is crucial. There are so many factors to consider. How much will this cost me? What are the contract terms? Can I customize layout and reporting? Will this integrate with other software that I use? What kind of customer support do they offer?
If you are in digital marketing you may have heard of the INBOUND conference held in Boston each year. It is kind of a big deal in our industry. This year there were over 30,000 people at the Boston Convention Center attending 377 sessions during the 4-day conference. That's A LOT of info! Here are some of our team's biggest takeaways and tips from INBOUND19.