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Digital Strategy Blog

What's buzzing at the HIVE

Top 5 Benefits of the HubSpot Academy

 

If you’re familiar with the Hubspot CRM or HubSpot Marketing software, you probably already know that it’s one of the best programs for inbound marketing and sales teams. The platform offers plenty of freedom with easy integration options for social media, email, and websites, but the system (and sometimes even the concept of inbound marketing) can be unfamiliar to members of your team. This is where HubSpot outshines the competition and positions itself as an industry leader.

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How to Use HubSpot to Build Your Fitness Brand

Thanks to a combination of social media, soaring health insurance costs, and affordable access to lifestyle tech devices, the health and fitness industry is booming. I mean seriously booming. Over the past decade in the U.S. alone, the $30 billion industry has grown by 3 - 4% every year, which might explain why you’re seeing signs for CrossFit gyms and açai bowls everywhere these days. 

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Education Marketing: Optimizing Search with Content

A good education is one of the most sought-after aspects of American child rearing. This year, we even saw parents indicted for the desire to get their children into the best schools. So, what about your school -- how do parents and students find your school and learn how it will provide the best education for their children? Well, via the internet of course! But how can you ensure they find you in the huge world wide web? 

Well friends, that's what we are talking about today.

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Smarketing - The Importance of Aligning Sales & Marketing

When I first heard the term "Smarketing", I automatically thought it meant smart marketing. I zoned out and thought about what smart marketing looked like. It was reaching the right people (your target customer), through the right communications or mediums (social media, email, phone calls, video, etc). Then after I let my mind wander for a minute, I realized what I was thinking about the entire time was actually just good ol' marketing.

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Your Role in Working With a Denver SEO & Inbound Agency

When starting out on your inbound or SEO journey with an agency, there are a lot of things to consider, especially if it is your first time working with an agency.

Contrary to popular opinion, agencies are not full of magicians.

In order to get the most out of your SEO or inbound marketing agency, you need to be involved.

One thing that we tell our clients up front is that we're never going to be as much of an expert in their business as they are. They will always be the 1a expert. Our goal, instead, is to be the 1b expert. In order to get there, we need some help though. 

Let's take a look at how you fit into the client-agency relationship and how you can get the most out of your agency.

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Why Inbound Marketing Services Need to be Part of your Marketing Plan

UPDATED: May 13, 2019
 
If you're running a business or heading up a marketing department your goals are pretty simple - increase visits to your website, leads, and of course, sales. 
 
How are you driving people to your website? What's making them stay and return? How do you get them to convert? How do you collect information about your visitors and leads? How's your ROI?
 
Inbound marketing services can help you to answer these questions.
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Why You Should Add Public Relations to Your Digital Mix

I know what you are thinking -- public relations, really? Isn't that an old school tactic that is only used for damage control these days? No, my friend, no it is not. 

Inbound marketing and public relations are birds of a feather (and yes they should flock together). Many business people put these in the same marketing category of initiatives they don't understand. However, when you look at the big picture, long-term effects that these two marketing initiatives can have on your business, you'll see how critical they are for business success. 

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Your Guide to Digital Agency Terminology

Whether you are familiar with digital marketing or not, there seem to always be some terms that pop-up that make you go, "huh?" 

Whether you are familiar with inbound marketing or not, there seem to always be some terms that pop-up that make you go, "huh?" 

Whether you have worked with a marketing agency before or not, there will be some terms that pop-up that make you go, "huh?"

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Understanding Value Based Pricing & the HIVE Point System

When you think about working with a marketing agency, you're probably expecting to pay them on an hourly or project basis. It's been that way for decades. Why change something that has been working for so long?

Well, has it really been working or is it just what we were all used to?

Times have evolved and we believe that agency pricing should as well. That's why we have adopted our value based pricing point system. 

The first step in understanding why we adopted this model is understanding why we think the old models are broken.

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The Ins and Outs of Inbound Marketing

Inbound marketing - you've heard a lot of buzz about it, but you may not be quite sure what inbound marketing means for your business. How are you supposed to tackle the inbound marketing challenge? What types of content do you really need for your business? If you're considering boosting your sales through inbound marketing, there are several key things you need to know. 

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