When I first heard the term "Smarketing", I automatically thought it meant smart marketing. I zoned out and thought about what smart marketing looked like. It was reaching the right people (your target customer), through the right communications or mediums (social media, email, phone calls, video, etc). Then after I let my mind wander for a minute, I realized what I was thinking about the entire time was actually just good ol' marketing.
When starting out on your inbound or SEO journey with an agency, there are a lot of things to consider, especially if it is your first time working with an agency.
Contrary to popular opinion, agencies are not full of magicians.
In order to get the most out of your SEO or inbound marketing agency, you need to be involved.
One thing that we tell our clients up front is that we're never going to be as much of an expert in their business as they are. They will always be the 1a expert. Our goal, instead, is to be the 1b expert. In order to get there, we need some help though.
Let's take a look at how you fit into the client-agency relationship and how you can get the most out of your agency.
I know what you are thinking -- public relations, really? Isn't that an old school tactic that is only used for damage control these days? No, my friend, no it is not.
Inbound marketing and public relations are birds of a feather (and yes they should flock together). Many business people put these in the same marketing category of initiatives they don't understand. However, when you look at the big picture, long-term effects that these two marketing initiatives can have on your business, you'll see how critical they are for business success.
Whether you are familiar with digital marketing or not, there seem to always be some terms that pop-up that make you go, "huh?"
Whether you are familiar with inbound marketing or not, there seem to always be some terms that pop-up that make you go, "huh?"
Whether you have worked with a marketing agency before or not, there will be some terms that pop-up that make you go, "huh?"
When you think about working with a marketing agency, you're probably expecting to pay them on an hourly or project basis. It's been that way for decades. Why change something that has been working for so long?
Well, has it really been working or is it just what we were all used to?
Times have evolved and we believe that agency pricing should as well. That's why we have adopted our value based pricing point system.
The first step in understanding why we adopted this model is understanding why we think the old models are broken.
Inbound marketing - you've heard a lot of buzz about it, but you may not be quite sure what inbound marketing means for your business. How are you supposed to tackle the inbound marketing challenge? What types of content do you really need for your business? If you're considering boosting your sales through inbound marketing, there are several key things you need to know.
Today's digital marketing channels are wider than ever. You have the opportunity to reach a wide range of potential customers in a variety of different ways. Your customers are connected. They can find you on social media, check out your emails, and search for you as part of their regular search queries.
Are you exercising consistency across all of those channels?
Investing in your business can be expensive. Advertising campaigns can cost you thousands of dollars and even then there's no guarantee they'll be successful. Fortunately, there are quite a few free marketing strategies. These are ideal for both newer businesses with limited funding or established businesses trying to save money on expenses. Here are some of the top free ways to grow your business.
As a business owner or marketing director, you likely know how critical it is to develop an effective inbound marketing strategy. Unfortunately, some marketing directors end up sabotaging their strategy by quickly diving into the deep end without taking the time to understand consumer behavior or focus on areas with the highest potential ROI. Below is a look at six common digital marketing mistakes and the key to overcoming them.
