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DIGITAL STRATEGY BLOG


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3 Website SEO Myths to Leave Behind in 2022

We talk a lot about the best practices for inbound marketing here at HIVE and all the various components that go into crafting strategic, effective campaigns. Website-centric marketing strategy is a quickly-evolving industry and one that can be...

10 Creative Marketing Ideas to Use in 2022

The best marketing campaigns all have one thing in common — they do much more than just promote a brand, product, or service. The campaigns we love and that make the biggest impact make us think about the industry, the world at large, and our...

What is Inbound Marketing and How Does SEO Contribute?

It’s official, we live in the world of computer intelligence. We’re not suggesting that Skynet is taking over, and terminators are out to get us. The truth however, is more similar to that of a Matrix storyline. Just like the Matrix movie series,...

How SaaS Marketing is Different from Traditional Marketing

The Software as a Service (SaaS) industry is innovative and competitive. Which makes the process of promoting software unique, even if the marketing methodologies and tools are similar to ones used for traditional marketing. A big difference...

Getting Your HubSpot Certification: 5 Courses to Introduce Inbound

HubSpot Academy has a wealth of information. Whether you would like to be in HubSpot everyday using their business software platforms or if you're using their knowledge base to expand your marketing expertise, HubSpot's tools and useful marketing...

Psychology & Inbound Marketing

Every business and brand across the world utilizes some form of marketing to promote their company, products, and services. And the marketers promoting that business are continually looking for effective ways to catch someone’s attention. 

Educating in a Digital World: Why You Need Enrollment Marketing

The way that people find information has changed dramatically over the last forty years. We live in a digital age, and more people are using the internet than ever before to do their own research about purchasing decisions. The research window...

Using a Knowledge Base in your Inbound Marketing Strategy

A knowledge base is critically important for your customers who are craving a self-service support option. It, coupled with a chatbot, will allow your customer service team to be more efficient as well by only helping those with tier 2 support...

Lead Generation and Lead Nurturing Tips for B2B Marketing Strategies

A critical component of inbound marketing is attracting ideal clients and moving them through their buyer's journey. This is typically achieved with lead generation campaigns — a way to attract your ideal client to your website and capture their...

Using Inbound Marketing to Implement Your Creative Marketing Ideas

Want to integrate creative marketing ideas into your inbound strategy, but aren’t sure how? HubSpot has the perfect course for you. HubSpot has an inbound marketing course that covers all the bases of inbound from social to analytics to sales. ...