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DIGITAL STRATEGY BLOG


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Lead Generation and Lead Nurturing Tips for B2B Marketing Strategies

A critical component of inbound marketing is attracting ideal clients and moving them through their buyer's journey. This is typically achieved with lead generation campaigns — a way to attract your ideal client to your website and capture their...

Using Inbound Marketing to Implement Your Creative Marketing Ideas

Want to integrate creative marketing ideas into your inbound strategy, but aren’t sure how? HubSpot has the perfect course for you. HubSpot has an inbound marketing course that covers all the bases of inbound from social to analytics to sales. ...

Inbound vs Outbound Marketing: Why Your Business Benefits With Inbound

Like most fields of business or study, the marketing world is vast. There are numerous methodologies that marketers use to speak to an audience. There are buzzwords and acronyms used to describe everything from a button on your website to your...

6 Inbound Marketing Experts and Educators You Should Learn From

Marketing is a hefty topic with many methodologies and best practices. It’s a world full of buzzwords like SEO (search engine optimization), PPC (pay-per click advertising), click-through rate, inbound vs. outbound, and lots more. And with our...

Why We Are Thankful to Work At An Inbound Marketing Strategy Agency

This season always brings gratitude and thankfulness to mind. But this year — the 2020iest of years — needs an extra dose of gratitude for the things that didn't go wrong. With everything that has happened in our world throughout this pandemic it...

The Power of High Value Content Offers

Everyone likes getting something for free and now is the time to give it to them. Like we've talked about in many of our blog posts including How to Use Calls-to-Action in Your Lead Nurturing Campaign, 8 Ideas to Generate More Leads Online Today,...

Education Marketing: 5 Ways To Improve Student Recruitment

As we look forward to a new academic year, we are all beginning to think about all that the next year could bring. For schools and education organizations, that means improved student recruitment through more effective education marketing. With...

How Johnny’s Backyard Saw a 13.73X ROI & Growth During COVID-19

See how this inbound marketing investment created a 13.73x return on investment for Johnny's Backyard, and helped them increase sales during a period of market volatility.

5 Reasons Why Buyer Personas Are Important for Your Inbound Marketing

Personas take your target demographics deeper and help you understand not only WHO your customer is but also HOW to talk to them. When you understand their motivations, you can more easily speak to your customer's questions, desires, and needs in...

HubSpot Academy and the Fundamentals of Inbound Marketing

HubSpot Academy offers a wealth of information covering all aspects of running a business, from a broad overview of inbound to detailed lessons on data privacy. While I have yet to encounter a HubSpot Academy course that hasn’t taught me at least...