DIGITAL STRATEGY BLOG

Want to integrate creative marketing ideas into your inbound strategy, but aren’t sure how? HubSpot has the perfect course for you. HubSpot has an inbound marketing course that covers all the bases of inbound from social to analytics to sales.

Having recently completed this course, I recommend it to anyone wanting to learn how to market their business effectively. Going through each lesson, I learned about the fundamentals of inbound marketing, the role each fundamental piece plays, and how to use these elements to create a successful content strategy to align with your larger inbound marketing goals. These fundamentals can help you transform your creative marketing ideas into actionable marketing tactics.

Like most fields of business or study, the marketing world is vast. There are numerous methodologies that marketers use to speak to an audience. There are buzzwords and acronyms used to describe everything from a button on your website to your business metrics. And there are countless marketers with different titles and job responsibilities creating strategies and promoting companies across the country and world. 

Marketing is a hefty topic with many methodologies and best practices. It’s a world full of buzzwords like SEO (search engine optimization), PPC (pay-per click advertising), click-through rate, inbound vs. outbound, and lots more. And with our world becoming increasingly more digital, it’s an area of focus your business needs to be paying attention to. 

This season always brings gratitude and thankfulness to mind. But this year — the 2020iest of years — needs an extra dose of gratitude for the things that didn't go wrong. With everything that has happened in our world throughout this pandemic it helps to focus on the positives. Here's where our team is focusing their thanks this year.

Everyone likes getting something for free and now is the time to give it to them. Like we've talked about in many of our blog posts including How to Use Calls-to-Action in Your Lead Nurturing Campaign, 8 Ideas to Generate More Leads Online Today, and 5 Reasons Your Content Marketing Strategy Sucks, if you had the best website ever created, but didn't give your visitors a reason or a way to become a lead, you might as well not even have a website.

But, getting someone to become a lead isn't as easy as just having a form on your site. You've got to provide your visitors with an offer that they want to take advantage of. 

As we look forward to a new academic year, we are all beginning to think about all that the next year could bring. For schools and education organizations, that means improved student recruitment through more effective education marketing. With more competition, an industry that hasn't really had to focus on marketing in the past, and an increase in the number of schools and districts throughout the US, schools are struggling to effectively recruit and retain students. Let's take a look at five ways to improve your student recruitment with effective education marketing in the new year.

See how this inbound marketing investment created a 13.73x return on investment for Johnny's Backyard, and helped them increase sales during a period of market volatility.

Personas take your target demographics deeper and help you understand not only WHO your customer is but also HOW to talk to them. When you understand their motivations you can more easily speak to their needs in yoru marketing materials. You can read more about personas and learn to create them in another blog post: Creating Personas: What Are They and How Do I Develop One.

If you already have a good understanding of what they are and how to create one, now you might be wondering why buyer personas are important and how they can help your business.

HubSpot Academy offers a wealth of information covering all aspects of running a business, from a broad overview of inbound to detailed lessons on data privacy. While I have yet to encounter a HubSpot Academy course that hasn’t taught me at least one new idea or tip, there are a couple courses I’ve taken that offer a wealth of knowledge that I can use day-to-day as a copywriter. One of those is a staple of the HubSpot inbound methodology — Inbound Marketing.

A popular brand building tactic for businesses of all sizes is thought leadership. By sharing your company's knowledge and point of view with the market, you can organically attract a qualified audience (sounds like Inbound Marketing don't you think?) 

One of the more prominent thought leadership tactics is public speaking, which is also a great lead generation tool if set up with inbound marketing in mind. Here are the steps you will need to implement public speaking thought leadership into your company's lead generation strategy.