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Digital Strategy Blog

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The Power of Consistency in Your Marketing Efforts

Today's digital marketing channels are wider than ever. You have the opportunity to reach a wide range of potential customers in a variety of different ways. Your customers are connected. They can find you on social media, check out your emails, and search for you as part of their regular search queries. 

Are you exercising consistency across all of those channels? 

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How to Market Your Business for Free

Investing in your business can be expensive. Advertising campaigns can cost you thousands of dollars and even then there's no guarantee they'll be successful. Fortunately, there are quite a few free marketing strategies. These are ideal for both newer businesses with limited funding or established businesses trying to save money on expenses. Here are some of the top free ways to grow your business. 

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Identifying the Gaps in Your Inbound Marketing Strategy

As a business owner or marketing director, you likely know how critical it is to develop an effective inbound marketing strategy. Unfortunately, some marketing directors end up sabotaging their strategy by quickly diving into the deep end without taking the time to understand consumer behavior or focus on areas with the highest potential ROI. Below is a look at six common digital marketing mistakes and the key to overcoming them.

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What is SEO and Why Does Every Small Business Owner NEED It?

Everybody knows that the market is changing at an unprecedented rate, with the increasing influence of technology, from internet to social media to smart devices. And for small business owners, that means that the playing field has just gotten more competitive—a lot more competitive.

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What is Inbound Marketing and Why do You Need It?

True marketing is about creativity, finding ways to not only reach your audience so that you can tell them about your product and service, but to nurture relationships and create an unforgettable experience that will inspire them to tell their friends and keep them coming back for more.

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6 Tips to Start Your Inbound Marketing Yourself

Starting an inbound marketing campaign for your business is a great way to grow your company whether you're a mom-and-pop shop or an international enterprise business. For many business owners and marketers, however, getting started can be daunting. Are you ready to dive in with your inbound marketing plan? These key tips can help you get started. 

Tip #1: Know Your Buyers

How well do you know the people who are buying your product or service? Have you taken the time to carefully put together buyer personas? When you have solid buyer personas, you don't just know the basic demographics for your customers. You have a better idea of what makes them tick: what they really need from your products and from your company. If you're struggling to put together effective buyer personas for your marketing campaigns, try our buyer persona worksheet. This simple worksheet will help you answer key questions about your customers that will, in turn, shape your future marketing efforts.

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The Top 5 Problems with Inbound Marketing and How to Solve Them

Inbound marketing can dramatically impact your company's business. In addition to driving traffic to your website, a well-orchestrated inbound marketing campaign will help your business rise above your competitors. However, inbound marketing is not without its problems and challenges. Knowing these challenges can help you develop realistic expectations and increase your odds of success for your campaign. Below is a look at the top five challenges with inbound marketing and some strategies to help you address those challenges. 

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The Best Inbound Marketing Agencies in Colorado

While it would be easy to focus all on HIVE in this article (I mean, our team is pretty amazing!) and toot our own horn, instead we've decided that we'd share some of our other favorite inbound marketing agencies throughout Colorado. Colorado has a TON of skilled marketers and we're proud to be part of it!

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The End is Coming: Transitioning from Keywords to Topics for SEO

Search engine algorithms are constantly changing, and that means that your content creation strategy has to change along with them. The latest news: keywords are quickly becoming a less effective way to improve your search engine ranking and make sure you have the right traffic to your website. Instead, managing search engine optimization for your website means starting to transition to topics. 

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What to Expect in Your First 180 Days of Inbound Marketing

There is no ‘on’ switch for an inbound marketing campaign. You can’t just flip the switch to have it immediately start producing great results. It takes time, effort, patience, and commitment.

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