Everybody knows that the market is changing at an unprecedented rate, with the increasing influence of technology, from internet to social media to smart devices. And for small business owners, that means that the playing field has just gotten more competitive—a lot more competitive.
We’ve all had the experience of being targeted by a retailer who makes us feel uncomfortable because of their sales tactics. We know about the awkwardness that accompanies those moments when someone is trying to sell us a product we’re not interested in, but the person doesn’t seem to get the hint.
We have now been a HubSpot Partner Agency for about eighteen months, and it's been one heck of a whirlwind. When we started with HubSpot, we really didn't think that inbound was as intensive of an undertaking as it would prove to be. See, we were already performing and executing on all kinds of inbound marketing tactics - website design, search engine optimization, blogging, social media, email marketing, and even landing pages and analytics. So, this inbound thing was just a nice way of wrapping it all up together, right? Eh...not exactly.