We have been a HubSpot Partner Agency for about six years now, and it's been one heck of a whirlwind. When we started with HubSpot, we really didn't think that inbound was as intensive of an undertaking as it would prove to be. See, we were already performing and executing on all kinds of inbound marketing tactics - website design, search engine optimization, blogging, social media, email marketing, landing pages and diving deep into analytics. So, this inbound thing was just a nice way of wrapping it all up together, right? Eh...not exactly.
What is SaaS?
SaaS stands for software-as-a-service, which is synonymous with cloud based software. As our knowledge of software advances, so does innovation and the services that come with it. That is why now more than ever SaaS companies are on the rise. In order to keep up with the rising competition in this industry it is important to know the best practices for marketing your SaaS organization so that you can increase sales and ultimately grow your brand.
We all know how important creating a strategy is for almost everything we do. Whether you're planning to spring clean your home, coach your kids basketball team, or figure out how to have your most profitable year ever - you need a strategy.
Thanks to a combination of social media, soaring health insurance costs, and affordable access to lifestyle tech devices, the health and fitness industry is booming. I mean seriously booming. Over the past decade in the U.S. alone, the $30 billion industry has grown by 3 - 4% every year, which might explain why you’re seeing signs for CrossFit gyms and açai bowls everywhere these days.
You know when you search for a restaurant and google shares their address, website, hours and phone number? That's Google My Business. Small business owners have learned that claiming and customizing their Google My Business allows more foot traffic. So, why should medium, large or Fortune 100 companies take advantage of this?
When I first heard the term "Smarketing", I automatically thought it meant smart marketing. I zoned out and thought about what smart marketing looked like. It was reaching the right people (your target customer), through the right communications or mediums (social media, email, phone calls, video, etc). Then after I let my mind wander for a minute, I realized what I was thinking about the entire time was actually just good ol' marketing.
The way in which we conduct business is changing on an almost daily basis. Business isn't closed by dropping off some bagels and business cards anymore. Keeping track of your clients in a spreadsheet is so archaic, the last time I did that, I fell off my dinosaur. But seriously, every single prospect, every lead, and every customer has a variety of needs.
Now if you work for a large-enterprise organization, you're most likely using a CRM and understand the value it brings to your business.
If you don't see the value, then there's a good chance you're using the wrong CRM.
If you work at a start-up, small, or mid size business, there's a possibility you aren't using a CRM, and that in itself may be the biggest hindrance for your company's growth.
If you're in sales, you've likely had a slow period before. A tough month, a brutal quarter, or just an absolutely abysmal year. When I reflect back on my own personal career in sales, I've hit multiple slow times, where I feel like I'm grinding, I'm hitting the phones, I'm prospecting harder than ever, and still not seeing the results I need. Now you feel trapped, right? A bad week turns to two, quickly that bad month hits you and before you know it the end of the quarter is here and you're nowhere close to quota. You sit down with your sales manager, go through the data and it appears you're doing all the right things - you're making all the calls, and sending great emails. Sales is just a numbers game, so keep your head high, hit those phones and let's pray the next quarter is better.
Have you noticed that old school conference calls seem to be a thing of the past, and the video conferences have completely revolutionized the business world? That's because people like to see other people, they like to see engagement, body language is telling, so the videos help them connect. Now I know what you're thinking, "Wow Michael, what groundbreaking information that we were already aware of", but let me ask you...why haven't you implemented video into your outbound sales strategy then?
Video emails are the newest sales trend, so to get started I've come up with three points to help guide you in making your first video outreach emails.